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All Journal Jurnal Manajemen Pemasaran dan Perilaku Konsumen Solo International Collaboration and Publication of Social Sciences and Humanities
Asma, Muthiah
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Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Brand Trust, Customer Experience, Dan Self Congruity Terhadap Repurchase Intention Asma, Muthiah; Hussein, Ananda Sabil
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 3 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2024.03.3.11

Abstract

This research focuses on identifying the effects of brand trust, customer experience, and self-congruity on the repurchase intention of Rollover Reaction consumers in Jakarta. The effects to be examined are both direct and indirect influences of the independent variables on the dependent variable. The sample of this quantitative explanatory research is 150 people from the population of Rollover Reaction’s consumers in Jakarta. The data analyses were performed in IBM SPSS 25.0. the results of a series of assessments indicate that brand trust does not contribute to the repurchase intention, that customer experience positively influences the repurchase intention, and that self-congruity positively affects the repurchase intention.   Abstrak Penelitian ini dilakukan dengan tujuan untuk berfokus pada mengetahui pengaruh Brand Trust, Customer Experience, dan Self Congruity terhadap Repurchase Intention pada Konsumen Rollover Reaction di Jakarta. Pengaruh yang dimaksudkan pada penelitian ini ialah pengaruh yang terjadi baik secara langsung maupun secara tidak langsung antara variabel independent terhadap variabel dependen. Jenis penelitian ini adalah penelitian eksplanatif menggunakan pendekatan kuantitatif. Penelitian ini menggunakan data sampel sebanyak 150 responden yang berasal dari populasi konsumen Rollover Reaction di Jakarta. Analisis data yang digunakan adalah IBM SPSS 25.0. Hasil penelitian yang dilakukan menggunakan beberapa rangkaian pengujian menunjukkan hasil yang dapat disimpulkan bahwa Brand Trust tidak mampu untuk berkontribusi terhadap Repurchase Intention, Customer Experience mampu memiliki hubungan kontribusi yang positif terhadap Repurchase Intention. Demikian pula dengan Self Congruity mampu mendorong hubungan yang terjadi secara positif terhadap Repurchase Intention.
Causes of Online Gambling Entangling Gen Z Dzaki, Hanuun; Khadijah, Khadijah; Asma, Muthiah; Wulan Suci, Rizki; Hasanah, Sofwah; Sakhinah, Urmila; Hidayat, Febryan
Solo International Collaboration and Publication of Social Sciences and Humanities Vol. 2 No. 03 (2024): Main Thema: Social and Humanities Transformation in Addressing Challenges and
Publisher : Walidem Institute and Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61455/sicopus.v2i03.156

Abstract

The problem in this study is online gambling addiction in Gen Z. The purpose of this study is to determine the factors that cause online gambling in Gen Z, to find out the phenomenon of online gambling in the adolescent environment, to find out the criminal law of online gambling, to find out the impact of online gambling, to find out efforts to overcome online gambling. The research used is qualitative and in collecting data using the library assert method. This research uses secondary data sources, namely data related to information from pre-existing sources such as important documents, websites, and so on. The subject of this study is Gen Z. The results showed that the factors causing online gambling are environmental factors, desires, and profits, phenomena that occur in the current era of globalization are faced with certain patterns of social behaviour, people's social behavior tends to change along with the development of a complex era due to technological advances, mechanization, industrialization, and urbanization, criminal law is based on mistakes both intentional and negligence. Someone who is a legal customer must be held criminally accountable, psychologically, the impact of online gambling makes them introverted, meaning they stay away from others and prefer to be alone with their mobile phones rather than follow social activities carried out by others in their environment, the theory of countermeasures that have been done for online gambling crimes, namely preventive and repressive efforts. This preventive countermeasure focuses more on prevention before the crime occurs and is indirectly carried out without using criminal means or criminal law. Meanwhile, repressive efforts are carried out by looking directly for the root of the problem in the community to eradicate a crime by providing firm action so that criminals get a deterrent effect.
Co-Authors Ananda Sabil Hussein Dzaki, Hanuun Hasanah, Sofwah Hidayat, Febryan Khadijah Khadijah Sakhinah, Urmila Wulan Suci, Rizki