Article Per Year (5 Year)
p-Index From 2021 - 2026
0.882
P-Index
This Author published in this journals
All Journal Kriez Academy KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society
Novianha Pynatih, Ngurah Made
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Kriez Academy

 1 
FINANCIAL IMPACT OF BRAND STRATEGY: AN ANALYSIS OF KEY FINDINGS AND FUTURE RESEARCH PROSPECTS Novianha Pynatih, Ngurah Made; Dwika Ayu Amrita, Nyoman; Aripin, Zaenal
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 3 (2024): Kriez Academy - February
Publisher : Yayasan Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In an increasingly competitive business world, brand strategy has become a key factor in determining the success and financial performance of a company. In this research, we investigate the financial impact of a strong brand strategy on a company's financial performance, as well as the external environmental factors that influence this relationship. Through in-depth analysis, we found that a strong brand can make a significant contribution to a company's revenue, profit margins and valuation. However, companies also need to consider the costs and risks associated with building and maintaining a strong brand. Additionally, changes in the external environment, including changes in regulations and consumer behavior, as well as the influence of technology, integration with other strategies, and the role of leadership and corporate culture, can influence the financial impact of a company's branding strategy. Therefore, further research in this regard is needed to deepen understanding of the complexity of the relationship between brands and financial performance, as well as provide guidance for business practitioners in optimizing their brand strategies to achieve competitive advantage and long-term success.    
STEP EARLY AND TREAT: SOLUTIONS FOR REDUCING DATA BREACHES WITH CORPORATE SOCIAL RESPONSIBILITY AS TWO COMPLEXING LAYERS OF PROTECTION Budi Raharja, Arif; Novianha Pynatih, Ngurah Made; Aripin, Zaenal
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 4 (2024): Kriez Academy - March
Publisher : Yayasan Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The increased use of information technology has brought great benefits to modern organizations, but has also increased the risk of data breaches. In facing these challenges, the Go Early and Cure approach has been proposed as a complementary strategy to reduce the risk of data breaches. The Go First approach emphasizes prevention before a data breach occurs, while the Treat approach focuses on rapid response after a data breach occurs. Corporate Social Responsibility (CSR) also plays an important role in supporting both approaches by raising awareness, strengthening data protection and improving relationships with external stakeholders. However, implementing both approaches faces a number of challenges, including a corporate culture that may not support data security practices, limited resource availability, and varying data security awareness among organizational members. To overcome these challenges, organizations need to prioritize building a culture that supports data security, allocate resources efficiently, and continuously increase awareness of cyber security risks. By addressing these challenges, organizations can strengthen their layers of protection against data breaches and maintain stakeholder trust.  
Co-Authors Aristanto, Eko Budi Raharja, Arif Dwika Ayu Amrita, Nyoman Zaenal Aripin