Article Per Year (5 Year)
p-Index From 2020 - 2025
0.961
P-Index
This Author published in this journals
All Journal Kriez Academy Jesocin : Journal of Jabar Economic Society Networking Forum Jesocin : Journal of Economics, Accounting, Business, Management, Engineering and Society
Dwika Ayu Amrita, Nyoman
Unknown Affiliation
Religion Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Library & Information Science Social Sciences

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
UNDERSTANDING THE EFFECTS OF POWER DISTANCE TRUST ON CONSUMER ATTITUDES WHEN DEGRADED IN LOYALTY PROGRAMS: THE DYNAMICS OF MONEY AND MENTAL LOSSES Dwika Ayu Amrita, Nyoman; Alfian, Achmad; Aripin, Zaenal
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 3 (2024): Kriez Academy - February
Publisher : Yayasan Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The dynamics of monetary and mental losses and the role of power distance belief effects in influencing consumer attitudes when experiencing demotion in loyalty programs have become increasingly relevant research subjects in the context of marketing and consumer psychology. This research aims to investigate how monetary and mental losses influence consumers' attitudes toward status changes in loyalty programs, as well as the extent to which power distance belief effects play a role in this process. Through in-depth literature analysis and synthesis of relevant concepts, this research highlights that monetary losses, such as the loss of potential financial gains and the value of investments that have been made, can cause consumers to feel disappointed and frustrated. Meanwhile, mental losses, such as emotional stress and feelings of loss of identity or self-esteem, can disrupt consumers' mental and emotional well-being. Psychological adaptation mechanisms, such as cognitive justification and seeking social support, become important strategies in overcoming these negative impacts. Additionally, the effect of power distance beliefs plays an important role in influencing consumers' responses to changes in status, with people who have high power distance beliefs tending to be more accepting of such changes. A deeper understanding of these dynamics has important implications for marketing practitioners in developing more effective strategies for managing status changes in loyalty programs and maintaining consumer loyalty.      
FINANCIAL IMPACT OF BRAND STRATEGY: AN ANALYSIS OF KEY FINDINGS AND FUTURE RESEARCH PROSPECTS Novianha Pynatih, Ngurah Made; Dwika Ayu Amrita, Nyoman; Aripin, Zaenal
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 3 (2024): Kriez Academy - February
Publisher : Yayasan Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In an increasingly competitive business world, brand strategy has become a key factor in determining the success and financial performance of a company. In this research, we investigate the financial impact of a strong brand strategy on a company's financial performance, as well as the external environmental factors that influence this relationship. Through in-depth analysis, we found that a strong brand can make a significant contribution to a company's revenue, profit margins and valuation. However, companies also need to consider the costs and risks associated with building and maintaining a strong brand. Additionally, changes in the external environment, including changes in regulations and consumer behavior, as well as the influence of technology, integration with other strategies, and the role of leadership and corporate culture, can influence the financial impact of a company's branding strategy. Therefore, further research in this regard is needed to deepen understanding of the complexity of the relationship between brands and financial performance, as well as provide guidance for business practitioners in optimizing their brand strategies to achieve competitive advantage and long-term success.    
CONSEQUENCES OF INFORMATION CONTROLLABILITY THROUGH AUGMENTED REALITY AT THE POINT OF SALE: AN ANALYSIS Faisal, Ijang; Dwika Ayu Amrita, Nyoman; Aripin, Zaenal
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 3 (2024): Kriez Academy - February
Publisher : Yayasan Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The use of augmented reality (AR) at the point of sale has become an innovative strategy in improving consumer experience and influencing purchasing decisions. However, challenges related to the consistency and reliability of information presented through AR require special attention from sellers. In this discussion, we explore the impact and challenges of information controllability through AR on consumer perceptions, purchasing decisions, and sales strategies. Positive impacts include increased consumer engagement, increased perception of product value, and reduced purchase uncertainty. However, challenges such as technical errors, complex content management, and building consumer trust require a holistic, team-based approach to overcome. Recommended strategies include thorough testing of AR applications, use of monitoring technology, integration of AR into sales operations, careful content management, and transparent communication with consumers. By overcoming these challenges, sellers can harness the full potential of using AR to increase consumer engagement, strengthen brand image, and increase sales.
THE IMPACT OF VARIED BRAND SOCIAL CONTENT ON LOYALTY PROGRAM MEMBERS: AN EVALUATION Ichwanudin, Wawan; Dwika Ayu Amrita, Nyoman; Aripin, Zaenal
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 3 (2024): Kriez Academy - February
Publisher : Yayasan Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study evaluates the impact of diverse brands' social content on loyalty program members, with a focus on consumer perception, engagement and loyalty. Brand social content, including images, videos, reviews and promotions, is key to building strong relationships between brands and consumers in the ever-evolving digital era. Using a literature study research method, this research analyzes related literature to explore how variations in brand social content influence loyalty program members. The analysis results show that variations in brand social content have a significant impact on consumer perceptions of the brand. Varied content allows brands to reach and interact with loyalty program members in a variety of contexts and situations, broadening the relevance and depth of messages delivered, and creating stronger emotional connections. In addition, content variety can also increase loyalty program member engagement through active and participatory interactions on social media platforms. This can create a more valuable and satisfying experience for loyalty program members, as well as strengthen long-term relationships between brands and consumers. Furthermore, varied brand social content can also increase the level of consumer loyalty to the brand. By presenting content that is relevant, inspiring and engaging, a brand can strengthen emotional ties, expand the scope and relevance of the brand in consumers' daily lives, and enrich their experience with the brand. In order to achieve optimal marketing goals, brands must consider the diversity of content presented to loyalty program members to ensure maximum levels of engagement and loyalty.    
APPLICATION OF INDIVIDUAL COMPETITIVITY IN SALES FORCE MANAGEMENT: IMPLICATIONS AND STRATEGIES Aripin, Zaenal; Dwika Ayu Amrita, Nyoman; Ichwanudin, Wawan
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 4 (2024): Jesocin - March
Publisher : Organisasi Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the competitive business era, individual competitiveness in sales force management has become an important focus for companies to achieve success. Developing effective strategies to implement individual competitiveness can have significant implications for a company's performance and position in the market. This research aims to investigate the implications of implementing individual competitiveness in sales force management and to identify effective strategies for increasing individual competitiveness in the sales environment. The research method used in this research is qualitative, by conducting an in-depth literature review to understand the basic concepts, implications and strategies for implementing individual competition in sales force management. The research results show that the application of individual competitiveness in sales force management has a significant impact on individual performance, company revenue growth, and position in the market. Implementation strategies such as intensive training, proper motivation, and effective performance management can help increase the individual competitiveness of sales employees and strengthen the company's position in the competitive market.
APPLICATION OF INDIVIDUAL COMPETITIVITY IN SALES FORCE MANAGEMENT: IMPLICATIONS AND STRATEGIES Aripin, Zaenal; Dwika Ayu Amrita, Nyoman; Ichwanudin, Wawan
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 4 (2024): Jesocin - March
Publisher : Organisasi Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the competitive business era, individual competitiveness in sales force management has become an important focus for companies to achieve success. Developing effective strategies to implement individual competitiveness can have significant implications for a company's performance and position in the market. This research aims to investigate the implications of implementing individual competitiveness in sales force management and to identify effective strategies for increasing individual competitiveness in the sales environment. The research method used in this research is qualitative, by conducting an in-depth literature review to understand the basic concepts, implications and strategies for implementing individual competition in sales force management. The research results show that the application of individual competitiveness in sales force management has a significant impact on individual performance, company revenue growth, and position in the market. Implementation strategies such as intensive training, proper motivation, and effective performance management can help increase the individual competitiveness of sales employees and strengthen the company's position in the competitive market.
Co-Authors Alfian, Achmad Faisal, Ijang Novianha Pynatih, Ngurah Made Wawan Ichwanudin Zaenal Aripin