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All Journal Kriez Academy KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society Jesocin : Journal of Jabar Economic Society Networking Forum Jesocin : Journal of Economics, Accounting, Business, Management, Engineering and Society
Fatmasari, Raden Roro
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Religion Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Library & Information Science Social Sciences

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Journal : Kriez Academy

 1 
TOWARDS SUSTAINABLE COMPANY GROWTH: CONTRIBUTION OF MARKETING IDEAS CONTEST TO FINANCIAL PERFORMANCE BY CONSIDERING CONTEST DESIGN AND MARKETING RESOURCE FACTORS Fatmasari, Raden Roro; Padma Hanuun, Nazhira Nindya; Yolistina , Anggun
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 4 (2024): Kriez Academy - March
Publisher : Yayasan Kreatif Indonesia Emas

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This research investigates the role of marketing ideas contests in driving sustainable corporate growth, with a focus on contribution to financial performance. By considering contest design and marketing resource factors, this research investigates the extent to which idea pool contests can be a catalyst for growth-supporting innovation and employee participation. The results of the analysis show that clear and transparent contest design, together with efficient management of the promotional budget, information technology, and personnel, has a positive impact on the implementation of marketing ideas and, ultimately, the company's financial performance. Inclusive and flexible design supports a diversity of ideas, while wise allocation of resources ensures sustainability of marketing strategies. These findings provide deep insight into the importance of good integration between contest concepts, focused design, and smart resource management to achieve sustainable company growth.
INCREASING THE EFFECTIVENESS OF MARKETING MESSAGES THROUGH THE USE OF ATTRACTIVE SYNTAX (ANALYSIS OF THE EFFECT OF THE USE OF SURPRISE SYNTAX ON CONSUMER RESPONSE) Fitrianti, Nida Garnida; Yolistina , Anggun; Fatmasari, Raden Roro
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 5 (2024): Kriez Academy - April
Publisher : Yayasan Kreatif Indonesia Emas

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The use of surprising syntax in marketing messages has become a popular strategy to capture consumer attention and differentiate brands in a crowded marketplace. This research investigates the implications of the use of surprising syntax on brand image and consumer perceptions of the brand. We analyze how contextual factors such as demographics, psychographics, and culture influence the effectiveness of using surprising syntax in marketing messages. Through a comprehensive literature review, we explore the impact of using surprising syntax on brand image, consumer perceptions, and possible consumer responses. The results of the analysis show that the use of surprising syntax can help brands to stand out and create an impression of creativity, innovation and relevance. However, the use of surprising syntax can also carry the risk that if not done carefully, it can damage the brand image and affect consumers' perception of the brand. Therefore, it is important for marketers to consider the demographic, psychographic, and cultural characteristics of their target markets in designing marketing messages that use surprising syntax. With a careful approach and a focus on the overall brand experience, the use of surprising syntax can be an effective tool in strengthening brand image and building stronger relationships with consumers.
CONSUMER FINANCIAL SUSTAINABILITY: UNDERSTANDING VARIABILITY AND CHANGE IN ECONOMIC DYNAMICS Fatmasari, Raden Roro; Padma Hanuun, Nazhira Nindya; Yolistina , Anggun
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 5 (2024): Kriez Academy - April
Publisher : Yayasan Kreatif Indonesia Emas

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The complex relationship between consumer financial sustainability, financial inclusion and sustainable economic development is an important focus in the context of addressing economic inequality and increasing access to financial services for vulnerable groups. Consumer financial sustainability plays a key role in ensuring the economic stability of individuals and households, while financial inclusion is a key means of ensuring that all people have equal access to necessary financial services. Sustainable economic development, on the other hand, requires active participation from all members of society to ensure equitable distribution of benefits. Through a comprehensive literature review, this article explores the relationship between consumer financial sustainability, financial inclusion, and sustainable economic development, as well as their impact on addressing economic inequality and increasing access to financial services for vulnerable groups. The analysis results show that increasing financial inclusion can reduce poverty and economic inequality, while consumer financial sustainability provides a strong foundation for sustainable economic growth. However, challenges in achieving greater financial inclusion and improving financial sustainability include a lack of financial literacy, limited access to financial services, and regulatory challenges. Therefore, policy suggestions include integrating financial education into formal education curricula, expanding access to financial services through financial technology innovation, and enhancing consumer protection through effective regulation. Thus, joint efforts from governments, financial institutions and civil society are needed to strengthen individual financial foundations and ensure broader financial inclusion, so as to support inclusive and sustainable economic growth.
MEDIA CONTRIBUTION TO TOURISM DEVELOPMENT AND INCOME INEQUALITY: IMPLICATIONS AND CHALLENGES Fitrianti, Nida; Padma Hanuun, Nazhira Nindya; Fatmasari, Raden Roro
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 5 (2024): Kriez Academy - April
Publisher : Yayasan Kreatif Indonesia Emas

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The role of the media in the tourism industry has been the subject of increasing attention in recent years. Media has the ability to shape people's perceptions of tourism destinations, promote travel trends, and influence income distribution among local communities in tourism destinations. However, the media's impact is not always evenly distributed, and often impacts problems such as over-tourism and income inequality. This study explores the implications of media coverage for tourism, focusing on two main aspects: the impact of media promotion on revenues in highly visited and less popular tourism destinations, and the role of the media in promoting sustainable and responsible tourism. Data from various tourism industry studies and reports are used to evaluate trends and find appropriate solutions to overcome the challenges faced. The results show that intensive media coverage of popular tourism destinations tends to increase income, but can also lead to significant income inequality between affected and unaffected destinations. Meanwhile, the media can also be an effective tool for promoting sustainable tourism by conveying appropriate information, strengthening awareness of the importance of environmental and cultural preservation, and promoting lesser-known destinations. With collaboration between the government, the tourism industry, and the media, these efforts can help reduce the problem of over-tourism, increase tourism sustainability, and ensure equitable benefits for local communities in various tourism destinations.
EXPLORING THE ROLE OF ENVIRONMENTAL ACCOUNTING IN PROMOTING CORPORATE SUSTAINABILITY PRACTICES Fatmasari, Raden Roro; Padma Hanuun, Nazhira Nindya; Yolistina, Anggun
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 10 (2024): Kriez Academy - September
Publisher : Yayasan Kreatif Indonesia Emas

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Background The growing global awareness of environmental issues, such as climate change, resource depletion, and pollution, has led to increased pressure on corporations to adopt sustainable practices. Environmental accounting has emerged as a key tool for integrating environmental concerns into business operations. It involves identifying, measuring, and communicating environmental costs and benefits, enabling organizations to assess their environmental impact and make more informed decisions. Research Method This research employs a mixed-methods approach, combining both qualitative and quantitative data to examine the role of environmental accounting in promoting corporate sustainability. The study involves a comprehensive literature review, case studies, and surveys conducted among 50 corporations across various sectors, including manufacturing, energy, and services. Results and Conclusion The findings of this study demonstrate that environmental accounting plays a crucial role in enhancing transparency, improving resource efficiency, and fostering stakeholder engagement. The research reveals that companies that adopt environmental accounting practices are better able to track and report their environmental performance, leading to increased trust among stakeholders and improved relationships with customers, investors, and local communities. Moreover, environmental accounting enables companies to optimize resource usage, reduce waste, and lower operational costs, contributing to both environmental and financial sustainability. Contribution This study contributes to the existing body of knowledge on environmental accounting by providing a comprehensive analysis of its role in promoting corporate sustainability practices. It offers valuable insights into the benefits and challenges of adopting environmental accounting and provides practical recommendations for overcoming the barriers to its implementation. The study also highlights the importance of transparency, stakeholder engagement, and resource efficiency in achieving sustainability goals and demonstrates how environmental accounting can help companies align their operations with societal expectations.  
Digital Transformation in Banking Services: A Literature Review on Customer Behavior Shifts and Fintech Innovations Fatmasari, Raden Roro
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 7 (2024): Kriez Academy - June
Publisher : Yayasan Kreatif Indonesia Emas

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The global banking industry is undergoing a profound digital transformation, primarily driven by rapid technological advancements and the disruptive influence of financial technology (fintech) firms. This paper presents a systematic literature review to synthesize key findings on this transformation, focusing specifically on shifts in customer behavior and the impact of fintech innovations. The review explores the evolution of banking services from traditional to digital-first models and analyzes how customer preferences for speed, convenience, and personalization are reshaping service delivery. Furthermore, it examines the disruptive and collaborative roles of fintech models, such as e-wallets, peer-to-peer lending, and open banking, on the established banking ecosystem. Key challenges for traditional banks, including issues of cybersecurity, regulatory compliance, and digital financial inclusion, are also discussed. The review concludes by highlighting the strategic imperative for banks to adopt an innovative and collaborative mindset, emphasizing that future success depends on their ability to integrate digital capabilities and adapt to a dynamic, customer-centric landscape.
pdf Strategies for Inclusive FinTech Adoption in Rural Communities: A Systematic Literature Review Fatmasari, Raden Roro
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 8 (2024): Kriez Academy - July
Publisher : Yayasan Kreatif Indonesia Emas

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This paper presents a systematic literature review to identify and synthesize effective strategies for enhancing fintech adoption in rural and underserved communities. Drawing on a comprehensive body of research from peer-reviewed journals, development agencies, and global case studies published between 2012 and 2024, the study meticulously examines key adoption barriers, essential enabling technologies, critical sociocultural dynamics, and the policy frameworks that collectively support inclusive fintech ecosystems in remote and marginalized settings. Through a critical thematic analysis, this work provides profound insights into how fintech initiatives can be strategically tailored for meaningful rural impact. The paper culminates in a set of actionable recommendations for multi-stakeholder collaboration, emphasizing that a holistic, context-specific approach is vital for bridging the financial inclusion gap.
Co-Authors Fitrianti, Nida Fitrianti, Nida Garnida Padma Hanuun, Nazhira Nindya Ria, Nia Sikki, Nurhaeni Yolistina , Anggun Yolistina, Anggun Zaenal Aripin