Article Per Year (5 Year)
p-Index From 2021 - 2026
1.588
P-Index
This Author published in this journals
All Journal Kriez Academy KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society Jesocin : Journal of Jabar Economic Society Networking Forum Jesocin : Journal of Economics, Accounting, Business, Management, Engineering and Society
Yolistina , Anggun
Unknown Affiliation
Religion Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Library & Information Science Social Sciences

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search
Journal : Kriez Academy

 1 
TOWARDS SUSTAINABLE COMPANY GROWTH: CONTRIBUTION OF MARKETING IDEAS CONTEST TO FINANCIAL PERFORMANCE BY CONSIDERING CONTEST DESIGN AND MARKETING RESOURCE FACTORS Fatmasari, Raden Roro; Padma Hanuun, Nazhira Nindya; Yolistina , Anggun
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 4 (2024): Kriez Academy - March
Publisher : Yayasan Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research investigates the role of marketing ideas contests in driving sustainable corporate growth, with a focus on contribution to financial performance. By considering contest design and marketing resource factors, this research investigates the extent to which idea pool contests can be a catalyst for growth-supporting innovation and employee participation. The results of the analysis show that clear and transparent contest design, together with efficient management of the promotional budget, information technology, and personnel, has a positive impact on the implementation of marketing ideas and, ultimately, the company's financial performance. Inclusive and flexible design supports a diversity of ideas, while wise allocation of resources ensures sustainability of marketing strategies. These findings provide deep insight into the importance of good integration between contest concepts, focused design, and smart resource management to achieve sustainable company growth.
INCREASING THE EFFECTIVENESS OF MARKETING MESSAGES THROUGH THE USE OF ATTRACTIVE SYNTAX (ANALYSIS OF THE EFFECT OF THE USE OF SURPRISE SYNTAX ON CONSUMER RESPONSE) Fitrianti, Nida Garnida; Yolistina , Anggun; Fatmasari, Raden Roro
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 5 (2024): Kriez Academy - April
Publisher : Yayasan Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The use of surprising syntax in marketing messages has become a popular strategy to capture consumer attention and differentiate brands in a crowded marketplace. This research investigates the implications of the use of surprising syntax on brand image and consumer perceptions of the brand. We analyze how contextual factors such as demographics, psychographics, and culture influence the effectiveness of using surprising syntax in marketing messages. Through a comprehensive literature review, we explore the impact of using surprising syntax on brand image, consumer perceptions, and possible consumer responses. The results of the analysis show that the use of surprising syntax can help brands to stand out and create an impression of creativity, innovation and relevance. However, the use of surprising syntax can also carry the risk that if not done carefully, it can damage the brand image and affect consumers' perception of the brand. Therefore, it is important for marketers to consider the demographic, psychographic, and cultural characteristics of their target markets in designing marketing messages that use surprising syntax. With a careful approach and a focus on the overall brand experience, the use of surprising syntax can be an effective tool in strengthening brand image and building stronger relationships with consumers.
EFFECTIVENESS OF FREE DELIVERY FOR MEMBERS: AN EMPIRICAL INVESTIGATION OF CONSUMER PURCHASING BEHAVIOR AND REVENUE CONTRIBUTION Fitrianti, Nida Garnida; Yolistina , Anggun; Haryaman, Adang
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 5 (2024): Kriez Academy - April
Publisher : Yayasan Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Free shipping for members has become a common strategy used by companies to increase sales and customer loyalty. This study aims to investigate the effectiveness of free shipping for members in influencing consumer purchasing behavior and company revenue contribution. Using a combined approach between literature review and empirical analysis, we collected data from various relevant studies and carried out statistical analysis of sales data and profit margins from companies that implement free shipping policies. Our findings show that free shipping for members has a positive impact on consumer purchase frequency, the number of items purchased in each transaction, average order value, and overall company sales. However, the impact on a company's profit margin needs to be carefully considered, as the additional costs associated with this policy can reduce profit margins if not offset by a sizable increase in sales. Based on our findings, we recommend that companies segment customers to better understand their preferences and purchasing behavior, conduct periodic performance evaluations of free shipping policies, and consider incentive alternatives to free shipping to provide variety and flexibility in their marketing strategies.
CONSUMER FINANCIAL SUSTAINABILITY: UNDERSTANDING VARIABILITY AND CHANGE IN ECONOMIC DYNAMICS Fatmasari, Raden Roro; Padma Hanuun, Nazhira Nindya; Yolistina , Anggun
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 5 (2024): Kriez Academy - April
Publisher : Yayasan Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The complex relationship between consumer financial sustainability, financial inclusion and sustainable economic development is an important focus in the context of addressing economic inequality and increasing access to financial services for vulnerable groups. Consumer financial sustainability plays a key role in ensuring the economic stability of individuals and households, while financial inclusion is a key means of ensuring that all people have equal access to necessary financial services. Sustainable economic development, on the other hand, requires active participation from all members of society to ensure equitable distribution of benefits. Through a comprehensive literature review, this article explores the relationship between consumer financial sustainability, financial inclusion, and sustainable economic development, as well as their impact on addressing economic inequality and increasing access to financial services for vulnerable groups. The analysis results show that increasing financial inclusion can reduce poverty and economic inequality, while consumer financial sustainability provides a strong foundation for sustainable economic growth. However, challenges in achieving greater financial inclusion and improving financial sustainability include a lack of financial literacy, limited access to financial services, and regulatory challenges. Therefore, policy suggestions include integrating financial education into formal education curricula, expanding access to financial services through financial technology innovation, and enhancing consumer protection through effective regulation. Thus, joint efforts from governments, financial institutions and civil society are needed to strengthen individual financial foundations and ensure broader financial inclusion, so as to support inclusive and sustainable economic growth.
TOURISM TRANSFORMATION TOWARDS SUSTAINABILITY THROUGH INTELLIGENT AUTOMATION: A SYSTEMATIC REVIEW Fitrianti, Nida Garnida; Padma Hanuun, nazh; Yolistina , Anggun
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 5 (2024): Kriez Academy - April
Publisher : Yayasan Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Transforming tourism towards sustainability through intelligent automation has become a key focus for many tourism destinations around the world. With the adoption of intelligent automation technology, the tourism industry has the potential to improve operational efficiency, environmental sustainability and tourist experience. However, this process is also faced with a number of obstacles, including high implementation costs, a lack of workforce skills, and concerns about the replacement of human jobs by technology. To overcome these obstacles, there needs to be effective policy support from the government, including fiscal incentives, workforce training, and regulations that balance innovation and protection. Tourism destination countries can adopt policy models such as national action plans for sustainable tourism, sustainable tourism policy forums, and public-private-academic partnerships to create an enabling environment for sustainable tourism transformation. With these steps, the tourism industry can harness the potential of intelligent automation technology to achieve sustainability goals while keeping the interests of local communities, the environment and long-term sustainability in mind.
Co-Authors Adang Haryaman Fatmasari , Raden Roro Fatmasari, Raden Roro Fitrianti, Nida Garnida Padma Hanuun, nazh Padma Hanuun, Nazhira Nindya