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All Journal KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society
Fatmasari , Raden Roro
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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“THE INFLUENCE OF UNCONVENTIONAL BRAND NAME SPELLING: CONSUMER BEHAVIOR AND MARKETING IMPLICATIONS” (REVIEWING HOW UNCONVENTIONAL BRAND NAME SPELLINGS INFLUENCE CONSUMER DECISION MAKING AND BRANDING) Yolistina , Anggun; Fitrianti, Nida Garnida; Fatmasari , Raden Roro
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 5 (2024): Kisa Institute - April 2024
Publisher : PT. Kreatif Indonesia Satu

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The use of unconventional brand name spellings has become an increasingly popular strategy in modern marketing to differentiate a brand from its competitors. However, its impact on consumer perception, brand identity and emotional connection is still not fully understood. This article investigates how marketing strategies can be adapted to capitalize on or reduce the impact of using unconventional brand name spellings in building a strong brand identity and creating an emotional connection with consumers. Through a literature review and in-depth analysis, we explore the role of culture, language, and demographic characteristics in responding to unconventional spelling. We also identified marketing strategies that can be implemented to capitalize on or reduce the impact of using unconventional brand name spellings, including creative approaches to brand design, building a strong brand narrative, and a deep understanding of the target market and consumers. The results show that the use of unconventional spelling can be an effective tool in building a unique brand identity and creating an emotional connection with consumers, especially if supported by the right marketing strategy. However, it is important to consider cultural, demographic and linguistic context to avoid the risk of negative perceptions or consumer confusion. In conclusion, the use of unconventional brand name spellings can be a powerful strategy in modern marketing, but it requires a careful approach tailored to the market and consumer context to achieve optimal results.
UTILIZATION OF CHATGPT IN THE CONTEXT OF TAX EDUCATION IN INDONESIA: A PERSPECTIVE REVIEW Fatmasari , Raden Roro; Yolistina , Anggun; Padma Hanuun, Nazhira Nindya
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 1 (2023): Kisa Institute - December 2023
Publisher : PT. Kreatif Indonesia Satu

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The rapid advancement of technology has paved the way for innovative approaches in various fields, including education. This study explores the potential applications of ChatGPT, a language generation model, in the context of tax education in Indonesia. The objective is to provide a comprehensive perspective on the feasibility and effectiveness of integrating ChatGPT into the tax education landscape. The research delves into the current state of tax education in Indonesia and identifies existing challenges. It then evaluates the capabilities of ChatGPT to address these challenges by offering personalized, interactive, and accessible learning experiences. The study considers the perspectives of educators, students, and tax professionals to gauge the reception and impact of ChatGPT in enhancing tax education. Furthermore, the research investigates the technical aspects of implementing ChatGPT, including customization for the Indonesian tax system, linguistic considerations, and ethical implications. By conducting a thorough examination, this study aims to contribute valuable insights for educators, policymakers, and technologists interested in leveraging advanced language models to improve the quality of tax education. In conclusion, this review sheds light on the potential benefits and considerations associated with integrating ChatGPT into tax education in Indonesia. It serves as a foundation for further research and discussions on the optimal utilization of artificial intelligence in educational contexts, particularly in the complex domain of taxation.
Co-Authors Fitrianti, Nida Garnida Padma Hanuun, Nazhira Nindya Yolistina , Anggun