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THE ROLE OF MUSIC IN POLITICAL CAMPAIGNSIN INDONESIA Karya Guna , Bucky Wibawa; Sjoraida , Diah Fatma; Nugraha, Aat Ruchiat
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 7 (2024): Kriez Academy - June
Publisher : Yayasan Kreatif Indonesia Emas

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The role of music in political campaigns has become an increasingly significant phenomenon in Indonesia. Music not only acts as a means of strengthening political identity, but also as a tool for mass mobilization, political expression and the formation of public opinion. In the context of political campaigns, theme songs become symbols of the vision and values promoted by political parties, while political concerts become an opportunity to voice political aspirations and build mass support. Music is also used as a medium to express political and social views, where various musical genres such as rock, punk and hip-hop are used by musicians to voice dissatisfaction with political and social conditions in Indonesia. Song lyrics often contain political messages that reflect the views of a particular political party or social movement, helping to shape the political views and attitudes of listeners. Apart from that, music is also a tool to represent local political and cultural identities, strengthen social ties, and mobilize the masses at the regional level. However, political expression through music is also faced with challenges such as restrictions on freedom of expression and the risk of repression against musicians who are critical of the government. Therefore, it is important for governments and society to ensure that freedom of expression is respected and that musicians have space to express their political views without fear of repression. In this way, music can continue to be a positive force in political and social formation in Indonesia, helping to strengthen democracy and community involvement in the political process.

POLITICAL COMMUNICATION STRATEGY FOR WINNING THE PRABOWO-GIBRAN PAIR IN WEST JAVA IN THE 2024 ELECTIONS Sjoraida , Diah Fatma; Nugraha, Aat Ruchiat; Karya Guna , Bucky Wibawa
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 7 (2024): KISA INSTITUE : Kisa Institute - June
Publisher : PT. Kreatif Indonesia Satu

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This study explores the political communication strategies used by the Prabowo-Gibran pair in the 2024 elections in West Java. By using a holistic approach that combines traditional and digital methods, the pair managed to reach various segments of voters. Audience segmentation is key in delivering campaign messages that are relevant and attractive to each demographic group. The quick response to current issues strengthens the couple's image as leaders who are responsive and care about the interests of society. In addition, collaboration with local media helps them to ensure balanced and positive coverage of their campaigns, as well as expand the reach of communication with the public. This study highlights the importance of holistic, responsive and collaborative political communication strategies in winning voter support in West Java.

POLITICAL PARTY BRANDING AND MEDIA CAPITALISM IN THE ERA OF INDUSTRIAL REVOLUTION 4.0 Nugraha, Aat Ruchiat; Sjoraida , Diah Fatma; Karya Guna , Bucky Wibawa
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 7 (2024): Jesocin - June
Publisher : Organisasi Kreatif Indonesia Emas

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The Industrial Revolution 4.0 has changed the way political parties build and maintain their brands, with digital and social media becoming the main tools in political communication strategies. Media capitalism, characterized by the concentration of media ownership in the hands of large conglomerates, influences the political landscape by reducing the diversity of perspectives in reporting and giving rise to significant bias. Media controlled by capitalist interests tend to provide favorable coverage to political parties with ties or affiliations with media owners, influencing voter perceptions and election results. Additionally, social media algorithms designed to maximize engagement and advertising revenue often amplify controversial and emotional content, exacerbating political polarization and spreading misinformation. Fake information that spreads rapidly through social media platforms disrupts the democratic process and undermines the integrity of elections. To overcome the negative impacts of media capitalism, efforts are needed to maintain media independence and integrity through support for investigative journalism and independent media, as well as stricter and more transparent regulations to reduce the concentration of media ownership. Media education is also important for increasing media literacy among the public, helping voters recognize false information and understand media bias. Collaboration between government, the media industry, non-governmental organizations and civil society is needed to create a healthy and sustainable media ecosystem, where digital technology is used to strengthen democratic processes.

POLITICAL PARTY BRANDING AND MEDIA CAPITALISM IN THE ERA OF INDUSTRIAL REVOLUTION 4.0 Nugraha, Aat Ruchiat; Sjoraida , Diah Fatma; Karya Guna , Bucky Wibawa
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 7 (2024): Jesocin - June
Publisher : Organisasi Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

The Industrial Revolution 4.0 has changed the way political parties build and maintain their brands, with digital and social media becoming the main tools in political communication strategies. Media capitalism, characterized by the concentration of media ownership in the hands of large conglomerates, influences the political landscape by reducing the diversity of perspectives in reporting and giving rise to significant bias. Media controlled by capitalist interests tend to provide favorable coverage to political parties with ties or affiliations with media owners, influencing voter perceptions and election results. Additionally, social media algorithms designed to maximize engagement and advertising revenue often amplify controversial and emotional content, exacerbating political polarization and spreading misinformation. Fake information that spreads rapidly through social media platforms disrupts the democratic process and undermines the integrity of elections. To overcome the negative impacts of media capitalism, efforts are needed to maintain media independence and integrity through support for investigative journalism and independent media, as well as stricter and more transparent regulations to reduce the concentration of media ownership. Media education is also important for increasing media literacy among the public, helping voters recognize false information and understand media bias. Collaboration between government, the media industry, non-governmental organizations and civil society is needed to create a healthy and sustainable media ecosystem, where digital technology is used to strengthen democratic processes.

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