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THE ROLE OF MUSIC IN POLITICAL CAMPAIGNSIN INDONESIA Karya Guna , Bucky Wibawa; Sjoraida , Diah Fatma; Nugraha, Aat Ruchiat
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 7 (2024): Kriez Academy - June
Publisher : Yayasan Kreatif Indonesia Emas

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The role of music in political campaigns has become an increasingly significant phenomenon in Indonesia. Music not only acts as a means of strengthening political identity, but also as a tool for mass mobilization, political expression and the formation of public opinion. In the context of political campaigns, theme songs become symbols of the vision and values promoted by political parties, while political concerts become an opportunity to voice political aspirations and build mass support. Music is also used as a medium to express political and social views, where various musical genres such as rock, punk and hip-hop are used by musicians to voice dissatisfaction with political and social conditions in Indonesia. Song lyrics often contain political messages that reflect the views of a particular political party or social movement, helping to shape the political views and attitudes of listeners. Apart from that, music is also a tool to represent local political and cultural identities, strengthen social ties, and mobilize the masses at the regional level. However, political expression through music is also faced with challenges such as restrictions on freedom of expression and the risk of repression against musicians who are critical of the government. Therefore, it is important for governments and society to ensure that freedom of expression is respected and that musicians have space to express their political views without fear of repression. In this way, music can continue to be a positive force in political and social formation in Indonesia, helping to strengthen democracy and community involvement in the political process.

THE ROLE OF OPINION LEADERS IN BUILDING PUBLIC PARTICIPATION FOR FOREST CONSERVATION Bakti , Iriana; Zubair, Feliza; Sjoraida , Diah Fatma
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 7 (2024): Kriez Academy - June
Publisher : Yayasan Kreatif Indonesia Emas

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The role of opinion leaders in forest conservation is pivotal in mobilizing public participation and ensuring the sustainability of conservation efforts. Opinion leaders act as crucial intermediaries between communities, governments, and the private sector, facilitating effective coordination and implementation of conservation strategies. This paper synthesizes existing literature to explore how opinion leaders influence public engagement, policy formulation, and the long-term sustainability of forest conservation initiatives. Opinion leaders play multifaceted roles in conservation governance, from advocating for environmental policies that reflect community interests to mobilizing resources and expertise for on-the-ground conservation projects. Their involvement in decision-making processes ensures that civil society voices are heard and integrated into policy-making, fostering inclusive and responsive conservation practices. Moreover, opinion leaders leverage their networks to secure financial support and technical assistance from businesses and non-governmental organizations, thus bolstering the operational capacity of conservation programs. Evaluation of the impact and sustainability of opinion leader-driven conservation efforts reveals significant outcomes beyond physical outputs such as tree planting or protected area expansion. Assessments encompass changes in community attitudes towards, knowledge levels, and behavioral patterns environmental conservation. These evaluations employ diverse methodologies such as surveys, interviews, and direct observations to gauge the broader societal impacts of conservation initiatives led by opinion leaders. Challenges in evaluating these initiatives include data limitations and the complexities of stakeholder relationships, necessitating robust evidence-based approaches to ensure impartiality and comprehensiveness. By identifying supportive factors like effective stakeholder collaboration, local capacity building, and continuous community engagement, evaluations inform strategies to enhance the effectiveness and longevity of conservation efforts. This abstract highlights the critical role of opinion leaders in driving sustainable forest conservation and underscores the importance of comprehensive impact assessments in shaping future conservation policies and practices.

OPTIMIZING FAMILY COMMUNICATION IN MAINTAINING MENTAL ADOLESCENTHEALTH IN WEST JAVA Bakti , Iriana; Zubair, Feliza; Sjoraida , Diah Fatma
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 7 (2024): Kriez Academy - June
Publisher : Yayasan Kreatif Indonesia Emas

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Effective family communication plays a pivotal role in maintaining adolescent mental health. This study focuses on the significance of optimizing family communication to support the mental well-being of adolescents in West Java, a region rich in cultural diversity and strong family values. The research highlights the importance of democratic communication patterns within families, where every member has the opportunity to speak and be heard. Such communication fosters emotional and psychological development in adolescents, making them more resilient to external pressures from school and peer groups. Despite its importance, effective family communication faces several challenges, including generational gaps, the influence of technology, and a lack of communication skills among parents. The study proposes several strategies to overcome these obstacles. Utilizing local cultural values, such as those found in Sundanese traditions, can enhance family communication. Additionally, schools and communities play critical roles in supporting families through counseling programs and educational workshops. Technology, if used wisely, can also facilitate communication and provide educational resources. Continuous evaluation and monitoring are essential to ensure the effectiveness of these strategies. Surveys, interviews, and direct observations can help assess changes in family communication patterns and their impact on adolescent mental health. Government policies supporting mental health programs and family communication training are crucial. Psychologists and counselors are vital in providing individual and family counseling services, facilitating workshops, and supporting families in managing communication challenges. The findings of this study underscore the need for collaborative efforts among families, schools, communities, and government bodies to create a supportive environment for adolescents. By implementing comprehensive programs and policies that promote effective family communication, it is possible to enhance the mental health of adolescents in West Java. This research provides a strong foundation for developing effective intervention programs tailored to the local context and serves as a reference for further studies in this field.

INNOVATIVE BUSINESS MODEL DESIGN: A TRIPLE-LAYERED APPROACH FOR INDONESIA'S FASHION SECTOR Sjoraida , Diah Fatma; Ayu Amrita, Nyoman Dwika; Ruchiyat, Endang
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 6 (2024): Kisa Institute - May
Publisher : PT. Kreatif Indonesia Satu

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The Indonesian fashion industry faces increasingly complex challenges in increasing its competitiveness and sustainability in the global market. To overcome this, the use of technology and innovation is the key to developing adaptive and relevant business models. In this abstract, we explain how technology and innovation can be optimally implemented in fashion business model design to achieve these goals. First, digitalization and e-commerce are the main strategies for optimizing online presence, expanding market reach, and increasing operational efficiency. Second, data analysis and artificial intelligence provide deep insights into consumer trends and market preferences, enabling smarter decisions in business strategy. Third, blockchain technology increases supply chain transparency, strengthening consumer confidence in sustainable and ethical production practices. Fourth, the use of augmented reality (AR) and virtual reality (VR) can improve consumer experiences in online shopping, differentiate fashion brands, and build closer relationships with consumers. Lastly, partnerships with technology startups open access to innovative solutions in logistics, stock management, product development and digital marketing, driving innovation across the Indonesian fashion industry value chain. By holistically integrating technology and innovation in fashion business model design, the Indonesian fashion sector can strengthen its competitiveness in a dynamic global market while improving the sustainability of business practices. It requires investment in digital infrastructure, skilled human resources and a strong culture of innovation in fashion companies to fully exploit the potential of this technology. Thus, adopting technology and innovation with the right approach will bring the Indonesian fashion industry to a higher level in achieving the goals of sustainable competitiveness and sustainability.

CATALYZING FEMALE ENTREPRENEURSHIP: HRM PRACTICES AND DIGITAL TECHNOLOGY UTILIZATION IN INDONESIA'S DIVERSE BUSINESS ENVIRONMENT Sjoraida , Diah Fatma; Ayu Amrita, Nyoman Dwika; Budi Raharja , Arif
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 6 (2024): Kisa Institute - May
Publisher : PT. Kreatif Indonesia Satu

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Abstract Women's entrepreneurship and the use of digital technology have an increasingly important role in driving inclusive and sustainable economic growth in Indonesia. In diverse business contexts, inclusive human resource management (HRM) practices play a crucial role in supporting women's entrepreneurship. Through special training programs, work flexibility policies, and performance-based promotions, women can more easily manage their businesses with independence and confidence. In addition, the use of digital technology, such as e-commerce and business management applications, has had a positive impact on the growth and efficiency of women's businesses. Through e-commerce, women can expand their market online, while business management applications enable them to manage daily operations more efficiently. However, challenges such as the digital divide and patriarchal culture remain obstacles in optimizing the potential of women's entrepreneurship and digital technology. Therefore, collaboration between the government, private sector and NGOs is very important in strengthening support for women's entrepreneurship and the use of digital technology. The government can create a supportive policy framework, while the private sector can provide market access, business capital and user-friendly digital technology. NGOs, on the other hand, can provide training, mentorship, and advocacy for policies that support women's entrepreneurship. By collaborating effectively, various parties can create a supportive ecosystem for women entrepreneurs and accelerate the transformation towards an inclusive digital economy in Indonesia.

ANALYZING THE IMPACT OF BIG DATA CREDIT TECHNOLOGY ON MICRO AND SMALL ENTERPRISES (MSE s ) CREDIT ACCESS: AN EVOLUTIONARY GAME PERSPECTIVE IN INDONESIA Aripin, Zaenal; Sjoraida , Diah Fatma; Ayu Amrita, Nyoman Dwika
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 6 (2024): Kisa Institute - May
Publisher : PT. Kreatif Indonesia Satu

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The use of big data credit technology has become a significant trend in the financial industry in Indonesia, with the potential to impact credit access for micro and small enterprises (MSEs). In this context, evolutionary games become a relevant analytical framework for understanding the dynamics of interactions between financial institutions, MSEs and governments in the use of this technology. This study aims to analyze the impact of big data credit technology on MSE credit access in Indonesia, as well as the government's role in regulating the use of this technology and increasing digital inclusivity for MSEs. By utilizing a literature study approach, related articles and reports were analyzed to gain insight into key issues in the use of big data credit technology and evolutionary gaming in Indonesia. From the analysis carried out, it was found that the use of big data credit technology has a significant impact on MSE credit access. While this technology brings benefits in the form of expanded access and increased process efficiency, challenges such as data protection and inequality of access also need to be addressed. In the dynamics of this evolutionary game, governments play an important role in regulating the use of these technologies, ensuring adequate data protection and increasing digital inclusivity for MSEs. Strict but balanced regulation is needed to ensure that the benefits of the use of big data credit technology are enjoyed equally by all parties, while minimizing the risks associated with the use of consumer data. Apart from that, the government also needs to continue their efforts to facilitate digital inclusivity for MSEs through programs such as providing affordable internet access and digital training.

NAVIGATING ENTERPRISE DIGITALIZATION IN INDONESIA: INSIGHTS FROM A TECHNOLOGY-ORGANIZATION-ENVIRONMENT FRAMEWORK Aripin, Zaenal; Ayu Amrita, Nyoman Dwika; Sjoraida , Diah Fatma
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 6 (2024): Kisa Institute - May
Publisher : PT. Kreatif Indonesia Satu

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The digitalization of companies in Indonesia is a phenomenon that is receiving great attention in line with the acceleration of digital transformation in the industrial era 4.0. In this context, the Technology-Organization-Environment (TOE) Framework becomes important to understand the impact of technology, organizational factors and the external environment on the digitalization process. This article analyzes the role of digital technology in changing business strategies and company operations in Indonesia, as well as organizational and external environmental factors that become obstacles or opportunities in adopting digitalization. First, digital technology has influenced business strategy by enabling market expansion through e-commerce platforms, increasing operational efficiency through integrated management systems, and driving innovation in new products and services. However, organizational challenges such as limited skilled human resources, lack of management awareness of the strategic value of digitalization, and technology incompatibility with existing business processes are the main obstacles to technology adoption. Second, the external environment, especially government policies and market dynamics, plays an important role in shaping the challenges and opportunities in enterprise digitalization. Government policies that support technological innovation such as the Smart City program and national digital infrastructure can facilitate technology adoption. However, challenges arise from complex regulations regarding data security and privacy protection, as well as economic uncertainty that can hinder investment in technology. By analyzing TOE, this article provides comprehensive insight into how companies in Indonesia can navigate digital transformation. Practical suggestions include increased investment in developing skilled human resources, top-level management commitment in designing a digital vision, an organizational culture that is responsive to change, collaboration with the startup ecosystem and research institutions, and a focus on compliance with data security regulations.

POLITICAL COMMUNICATION STRATEGY FOR WINNING THE PRABOWO-GIBRAN PAIR IN WEST JAVA IN THE 2024 ELECTIONS Sjoraida , Diah Fatma; Nugraha, Aat Ruchiat; Karya Guna , Bucky Wibawa
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 7 (2024): KISA INSTITUE : Kisa Institute - June
Publisher : PT. Kreatif Indonesia Satu

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This study explores the political communication strategies used by the Prabowo-Gibran pair in the 2024 elections in West Java. By using a holistic approach that combines traditional and digital methods, the pair managed to reach various segments of voters. Audience segmentation is key in delivering campaign messages that are relevant and attractive to each demographic group. The quick response to current issues strengthens the couple's image as leaders who are responsive and care about the interests of society. In addition, collaboration with local media helps them to ensure balanced and positive coverage of their campaigns, as well as expand the reach of communication with the public. This study highlights the importance of holistic, responsive and collaborative political communication strategies in winning voter support in West Java.

COLLABORATION IN CREATING AN EDUCATIONAL CONSUMER JOURNEY: A MEANINGPERSPECTIVE FORMATION Sjoraida , Diah Fatma; Ayu Amrita, Nyoman Dwika; Redjeki, Finny
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 8 (2024): KISA INSTITUE : Kisa Institute - July
Publisher : PT. Kreatif Indonesia Satu

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Collaboration in creating educational consumer journeys with a focus on creating meaning has become an increasingly important topic in modern marketing practice. This approach combines various experiential learning theories with interactive marketing strategies to produce immersive and meaningful consumer experiences. This study explores how the integration of these theories not only increases the relevance of marketing strategies, but also strengthens the relationship between brands and consumers through a holistic approach. The first subchapter discusses collaboration theory in marketing and consumer education, highlighting the importance of cross-disciplinary collaboration between academics, marketing practitioners, and information technology developers. The integration of these theories, such as the use of augmented reality (AR) and virtual reality (VR), allows consumers to interactively explore products or services in immersive simulated environments. The second subchapter explores the concept of meaning formation in consumer experience, emphasizing that consumer decision making is not only based on functional information, but also subjective interpretations of products or services. Collaboration between academics and marketing practitioners in guiding consumer experiences can strengthen understanding of the values and preferences held by consumers. In its conclusion, this study emphasizes that effective collaboration between academics, marketing practitioners and information technology developers is the key to increasing the relevance and effectiveness of marketing strategies in facing an increasingly dynamic global market. Marketing practitioners need to continue to develop communication strategies that are sensitive to diverse consumer values and preferences to build sustainable relationships. The integration of information technologies, such as AR and VR, drives more interactive and meaningful consumer experiences, while collaborative approaches to meaning creation deepen understanding of consumers' emotional and cognitive dynamics. Thus, collaboration in creating an educational consumer journey not only supports business growth, but also creates positive values for consumers in understanding and appreciating the brand more deeply.

POLITICAL PARTY BRANDING AND MEDIA CAPITALISM IN THE ERA OF INDUSTRIAL REVOLUTION 4.0 Nugraha, Aat Ruchiat; Sjoraida , Diah Fatma; Karya Guna , Bucky Wibawa
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 7 (2024): Jesocin - June
Publisher : Organisasi Kreatif Indonesia Emas

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The Industrial Revolution 4.0 has changed the way political parties build and maintain their brands, with digital and social media becoming the main tools in political communication strategies. Media capitalism, characterized by the concentration of media ownership in the hands of large conglomerates, influences the political landscape by reducing the diversity of perspectives in reporting and giving rise to significant bias. Media controlled by capitalist interests tend to provide favorable coverage to political parties with ties or affiliations with media owners, influencing voter perceptions and election results. Additionally, social media algorithms designed to maximize engagement and advertising revenue often amplify controversial and emotional content, exacerbating political polarization and spreading misinformation. Fake information that spreads rapidly through social media platforms disrupts the democratic process and undermines the integrity of elections. To overcome the negative impacts of media capitalism, efforts are needed to maintain media independence and integrity through support for investigative journalism and independent media, as well as stricter and more transparent regulations to reduce the concentration of media ownership. Media education is also important for increasing media literacy among the public, helping voters recognize false information and understand media bias. Collaboration between government, the media industry, non-governmental organizations and civil society is needed to create a healthy and sustainable media ecosystem, where digital technology is used to strengthen democratic processes.

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