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All Journal Economics and Business Journal Jurnal Manajemen
Kasim, Amalia
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Influence of Product Quality and Price on Customer Satisfaction at Timezone Akbar, Muh Irsyad Abror Putra Raja; Arif, Hery Maulana; Amalia, Rezki Yunika; Kasim, Amalia; Drajat, Muhammad Surya Toti
Economics and Business Journal (ECBIS) Vol. 2 No. 2 (2024): January
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v2i3.103

Abstract

Contemporary society's life is very dependent on entertainment. Some people choose to spend their free time in malls or shopping centers because of limited time and increasing busyness. One of these family entertainment centers is Timezone, which has outlets in several malls in Makassar city, such as Ratu Indah Mall, Panakkukang Mall, and Nipah Mall. And we focused our research on Timezone Mall Panakkukang. Timezone needs to improve itself to improve the quality of product so that customers are satisfied and can survive the competition. The research method used in this research is a quantitative method and distributes surveys to Timezone customers. The type of data used is primary data. This research used a non-purposive sample, with a sample size of 50 people. To test survey data for validity and effectiveness using SPSS (Statistical Package for the Social Sciences) using multiple linear regression. From the results of multiple linear regression it means that variables X1 (product quality) and X2 (product price) have no effect on variable Y (customer satisfaction timezone).
THE EFFECT OF GREEN IMAGE ON REVISIT INTENTION MEDIATED BY TRUST AT NIPAH PARK IN MAKASSAR CITY Kasim, Amalia; Ramli, Anwar; Hasdiansa, Ilma Wulansari
Jurnal Manajemen Vol 6, No 1 (2026): February
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jm.v6i1.77351

Abstract

Abstract: This study aims to analyze the effect of green image on revisit intention at Nipah Park with trust as a mediating variable. The main focus of this study is to determine whether the environmentally friendly image of Nipah Park can increase consumer intention to revisit through building consumer trust. This study uses a quantitative approach with a survey method by distributing questionnaires to respondents who meet the criteria. The sample was selected using a purposive sampling technique, with a total of 120 respondents formulated based on the hair formula. The data obtained were analyzed using Partial Least Square (PLS-SEM) based Structural Equation Modeling techniques. The results of the analysis show that green image has a positive and significant direct effect on revisit intention and trust. In addition, trust is also proven to have a positive and significant effect on revisit intention and also mediates the relationship between green image and revisit intention. These findings indicate that trust plays an important role in mediating the influence of green image on consumer visit intention.Keywords: Green Image, Trust, Revisit intention,Nipah Park
Co-Authors Akbar, Muh Irsyad Abror Putra Raja Amalia, Rezki Yunika Anwar Ramli Drajat, Muhammad Surya Toti Hery Maulana Arif Ilma Wulansari Hasdiansa