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All Journal Jurnal Perilaku dan Strategi Bisnis PUBLICA: Jurnal Pengabdian Masyarakat
Micki Watulandi
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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Peningkatan Kemampuan dan Pemahaman Digital Marketing Bagi Para Pelaku BUMDes dan UMKM Desa Cidahu Kecamatan Cidahu Kabupaten Kuningan gunawan, hadi; Lili Kamela Fitriani; Micki Watulandi
PUBLICA: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): PUBLICA: Jurnal Pengabdian Kepada Masyarakat , Desember 2023
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/publica.v2i1.31

Abstract

In today's increasingly advanced digital era, marketing products or services can not only be done in conventional ways. The development of technology and the internet has allowed business people to market their products or services online using digital marketing strategies. For BUMDes (Village-Owned Enterprises) and MSMEs (Micro, Small and Medium Enterprises), improving their ability and understanding of digital marketing can be an important factor in improving their business. With a good understanding and digital marketing skills, BUMDes and MSMEs can expand market reach, increase online visibility, and obtain greater profits. However, not all BUMDes and MSMEs have sufficient knowledge and skills in terms of digital marketing. Increased Revenue: In many cases, this training results in increased income for BUMDes and MSMEs, as it can reach more customers and increase their sales. Sustainability: Increased understanding of digital marketing also allows BUMDes and MSMEs to be more resilient to changes in the business environment, including those related to technology. Collaboration and Networking: This activity also creates opportunities for collaboration and network formation between BUMDes and MSME actors. They can learn from each other and share useful experiences. The main conclusion is that community service in improving digital marketing capabilities and understanding for BUMDes and MSMEs is a very important step in supporting the growth and sustainability of the local business sector. Through this effort, BUMDes and MSME actors
Berdayakan UMKM: Strategi Maju dengan Pemasaran Digital Di Desa Kadugede Kecamatan Kadugede Kabupaten Kuningan welyhadigunawan, welyhadigunawa; Rina Masruroh; Micki Watulandi
PUBLICA: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 3 (2024): PUBLICA: Jurnal Pengabdian Kepada Masyarakat, Agustus 2024
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/publica.v2i3.47

Abstract

The community service program with the title "Empowering MSMEs: Forward Strategies with Digital Marketing in Kadugede Village, Kadugede District, Kuningan Regency" aims to empower micro, small, and medium enterprises (MSMEs) in the region through the use of digital technology in marketing strategies. MSMEs in Kadugede Village are faced with the challenge of limited knowledge and skills in accessing a wider market using digital platforms, as well as obstacles in technology adaptation. This program is carried out with a training, mentoring, and consulting approach that focuses on improving digital literacy, the use of social media, marketplaces, and website management to maximize product promotion and sales. Collaboration with various parties such as the local government and the digital community also supports the effectiveness of the program.
STRATEGI PERTUMBUHAN WISATA BUDAYA DAN RELIGI MELALUI PROMOSI DIGITAL, KEARIFAN LOKAL DAN KEMITRAAN DI KOTA CIREBON Micki Watulandi; Januar Habibi Mahsyar; Qona’ah El Hasan; Achmad Sahroni
Jurnal Perilaku dan Strategi Bisnis Vol. 13 No. 2 (2025): Agustus
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v13i2.4854

Abstract

Cultural and religious tourism holds significant potential in driving economic growth while preserving cultural heritage. This study examines strategies for developing cultural and religious tourism in Cirebon City through digital promotion, partnerships, and local wisdom. Field surveys conducted at Keraton Kesepuhan, Keraton Kacirebonan, Gua Sunyaragi, and the Tomb of Sunan Gunung Jati revealed a lack of collaboration among destinations, manual ticketing systems, and limited access to tourism information. This research employed a qualitative approach through literature review, documentation, observation, and interviews with relevant stakeholders. Secondary data were obtained from previous studies and tourism regulations. The findings highlight that digital promotion is effective in enhancing destination exposure; however, its utilization in Cirebon remains limited. Partnerships among stakeholders have not been fully optimized, making the creation of integrated tourism packages challenging. Meanwhile, local wisdom in the form of traditions, cultural values, and religious identity shows strong potential as a distinctive attraction but has not been systematically integrated into management strategies. The study concludes that the growth of cultural and religious tourism in Cirebon requires synergy among digital promotion, cross-sector partnerships, and the utilization of local wisdom. Integrating these three aspects is essential to strengthen tourism competitiveness while improving community welfare.
Co-Authors Achmad Sahroni Hadi Gunawan, Hadi Januar Habibi Mahsyar Lili Kamela Fitriani Qona’ah El Hasan Rina Masruroh welyhadigunawan, welyhadigunawa