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All Journal Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Riset Ilmu Manajemen Bisnis dan Akuntansi
Tia Deja Pohan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis SWOT Dalam Strategi Pemasaran Pada Mcdonald’s Juwairiazizah Rasta; Tia Deja Pohan; Nurbaiti Nurbaiti
Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 2 No. 1 (2024): Februari : Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v2i1.524

Abstract

Technological developments in Indonesia have an influence on current developments, especially fast food restaurants which are currently a trend among consumers, including McDonald's. With the trend of fast food such as McDonald's, many competitors have emerged with similar companies. This research was conducted with the aim of knowing and analyzing McDoanald's marketing strategy using a SWOT analysis consisting of Strengths, Weaknesses, Opportunities and Threats. The method in this research is a case study using SWOT analysis. The data used in this research is secondary data. On the other hand, qualitative research is a type of research that uses techniques to extract information using data sets that are larger than one point of view, such as journals, articles, and so on. This type of qualitative research is carried out by collecting clear data to analyze information related to ongoing research. The research results show that McDonald's has strengths, weaknesses, opportunities and threats in its marketing activities. The results of the analysis show that McDonald's must use a strategy to increase the effectiveness of promotions through advertising, media and existing websites as well as adding sponsorship and collaboration with other top artists.
PERLINDUNGAN HUKUM DATA PRIBADI KONSUMEN DALAM PLATFORM E COMMERCE Tia Deja Pohan; Muhammad Irwan Padli Nasution
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 3 (2023): September : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i3.336

Abstract

Perkembangan perusahaan digital yang sangat mengandalkan data pribadi telah didorong oleh kemajuan teknologi informasi. E-commerce adalah salah satu sektor yang mengalami pertumbuhan pesat dalam hal ini. Konsumen harus memberikan data pribadi mereka untuk bertransaksi di platform e-commerce. Namun, meningkatnya interaksi dan transaksi di industri e-commerce Indonesia telah menimbulkan kekhawatiran serius terkait perlindungan informasi pribadi konsumen. Artikel ini bertujuan untuk mengkaji bagaimana perlindungan data pribadi konsumen dalam mekanisme perdagangan saat ini di platform e-commerce dan untuk mempertimbangkan langkah-langkah perlindungan di masa depan. Metode analisis data kualitatif digunakan, yang melibatkan pemeriksaan semua data yang diperoleh sebagai kesatuan utuh untuk memperoleh gambaran dan wawasan tentang isu-isu yang diteliti. Di masa depan, pengesahan Rancangan Undang-Undang Perlindungan Data Pribadi dapat meningkatkan perlindungan data pribadi konsumen dalam mekanisme perdagangan di platform e-commerce dengan menyediakan perlindungan hukum yang komprehensif dan ketat setelah disahkan.
Co-Authors Juwairiazizah Rasta Nasution, Muhammad Irwan Padli Nurbaiti Nurbaiti