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All Journal Profit: Jurnal Manajemen, Bisnis dan Akuntansi Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Riset Ilmu Manajemen Bisnis dan Akuntansi
Isymayati Ash Shiddiqy
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : Profit: Jurnal Manajemen, Bisnis dan Akuntansi

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Pengaruh Product Quality Terhadap Customer Loyalty Melalui Digital Marketing Pada Produk Somethinc : Studi Pada Mahasiswa UNISMA Fian Arifiona Faradila; Isymayati Ash Shiddiqy
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 3 No. 1 (2024): Februari : Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v3i1.1658

Abstract

This research aims to find out how much Product Quality affects Customer Loyalty through Digital Marketing of Somethinc products (Case Study of students at the Islamic University of Malang). This research consists of one independent variable, namely Product Quality and one dependent variable, namely Customer Loyalty and Digital Marketing as intervening variables. The analysis method used is path analysis. The data collection method in this research was to use a questionnaire filled in by respondents, namely UNISMA students who bought and used Somehinc products. The research results obtained based on the Partial Test (t Test) showed: a) there is a significant influence of Product Quality on Digital Marketing, b) there is a significant influence of Product Quality on Customer Loyalty, c) there is a significant influence of Digital Marketing on Customer Loyalty.
Co-Authors Fian Arifiona Faradila Sopiah Sopiah