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All Journal Profit: Jurnal Manajemen, Bisnis dan Akuntansi Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Riset Ilmu Manajemen Bisnis dan Akuntansi
Isymayati Ash Shiddiqy
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : Riset Ilmu Manajemen Bisnis dan Akuntansi

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Pengaruh Affiliate Marketing Terhadap Purchase Decision Melalui Buying Interest : Studi pada Konsumen Produk Skintific Isymayati Ash Shiddiqy; Fian Arifiona Faradila
Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 2 No. 1 (2024): Februari : Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v2i1.552

Abstract

This research aims to determine the influence of affiliate marketing on purchase decisions through buying interest in Skintific skincare products at the Skintific Shopee Affiliate Official Store. The research consists of one independent variable, namely affiliate marketing, and one dependent variable, namely purchase decision and buying interest as intervening variables. The method used is path analysis. The data collection method uses a questionnaire with purposive sampling technique. The number of respondents obtained was 100 people, this number was obtained based on the Roa Purba formula. The research results obtained based on the Partial Test showed: 1) there is a significant influence of affiliate marketing on buying interest, 2) there is a significant influence of affiliate marketing on purchase decisions, 3) there is a significant influence of buying interest on purchase decisions, 4) buying interest can mediate the influence of affiliates marketing on purchase decisions.
Co-Authors Fian Arifiona Faradila Sopiah Sopiah