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All Journal Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Riset Ilmu Manajemen Bisnis dan Akuntansi
Dellya Putri
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengembangan Bisnis UMKM Rumah Komunitas Agus Sutardi; Dellya Putri; Kania Kania; Nazillah Layla Nur K; Novia Wulan
Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 2 No. 2 (2024): Mei : Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v2i2.691

Abstract

The aim of this research is to determine the development of business feasibility studies for Community House MSMEs. This research uses descriptive qualitative research methods. The object of this research is Community House MSMEs. The results of this research are that Rumah Masyarakat MSMEs have a business license and are legally registered, the market and marketing aspects of Rumah Masyarakat have good market and marketing strategies so that now their products have been sold to various regions in Indonesia and even abroad such as Malaysia and Singapore, from the technical and technological aspects, community houses also have a system that runs well so that production and sales activities run smoothly, then the management aspect of Community Houses has a clear organizational structure and job description and also has definite criteria for recruiting candidates. employees, from the financial aspect Rumah Masyarakat started its business with the trust of its relationships, and as seen from the income and sales of RumahCommunity products which continue to increase, RumahCommunity can be said to be feasible and successful in running its business.
Peran Sosial Media Instagram Dan Tiktok Pada Brand Image Dan Jaringan Bisnis Jewelry Beads Resya Dwi Marselina; Dellya Putri; Kania Kania; Nazillah Layla Nur K; Novia Wulan
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 1 (2024): Maret : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i1.794

Abstract

The purpose of this research is to find out about the role of social media Instagram and TikTok on the brand image and business network of Jewelry Beads. This research uses a descriptive qualitative research method. The object of this research is the Jewelry Beads business. The results of this research are the strategy carried out by Jewelry Beads in improving its brand image, namely by creating social media, the strategy carried out by Jewelry Beads in expanding its business network, namely by maintaining good communication with various institutions, the role of social media Instagram and TikTok in the Jewelry Beads business is to improve the brand image and business network, apart from that, so that it can be known by the wider community and also to maintain communication both with partners and customers.
Co-Authors Agus Sutardi Kania Kania Nazillah Layla Nur K Novia Wulan Resya Dwi Marselina