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All Journal Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Sania Fitria Rahmah
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Public Health

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Bauran Pemasaran Komoditi Pakcoy Hijau Organik Di PT. Orgo Organic Farm Indonesia Sania Fitria Rahmah; Nitriana Kridha Kirana; Adelia Kharisma Putri Raharjo; Prasmita Dian Wijayati
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 2 No. 3 (2024): Juli : Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v2i3.952

Abstract

PT Orgo Organic Farm Indonesia, located in Malang City, is a company specializing in organic vegetable production. To cope with increasing competition in the market, PT Orgo Organic Farm Indonesia needs to establish the right marketing mix strategy to boost sales. The aim of this journal article is to identify the company's internal and external conditions and analyze the marketing mix strategy implemented. The method used to describe internal and external conditions and analyze the marketing mix is descriptive method. Based on the analysis, it can be concluded that: (1) The external and internal conditions of PT Orgo Organic Farm Indonesia highlight the advantages of organic vegetable products with various benefits, but also indicate shortcomings such as incomplete product packaging, less intensive promotion, and suboptimal transportation infrastructure. (2) The marketing mix strategy implemented to increase product sales includes focusing on production development with emphasis on quantity, quality, and continuity (3K), developing the "GOGRIN" brand, pricing according to Cost of Goods Sold (COGS), distribution through direct distribution channels and retailers, and promotion through word of mouth, participation in bazaars, and utilization of social media
Pengembangan Keterampilan Komputer Dasar untuk Siswa Sekolah Dasar di Daerah Pedesaan: Studi Kasus Desa Saringembat Taufikurrahman Taufikurrahman; Muhammad Rafi Arganta; Sania Fitria Rahmah; Safiira Alby An Nabiilah; Ni Made Priyamka Armadani Pradnya Santo
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 3 No. 1 (2025): ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat 
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v3i1.1350

Abstract

The development of basic computer skills in primary school students in rural areas remains a challenge. This community service activity aims to develop basic computer skills for primary school students in Saringembat Village, a rural area with limited access to information technology. The program is designed to improve students' digital literacy through intensive training that includes hardware introduction, basic software operation, and technology application in daily learning activities. The implementation approach involves active participation from teachers, and parents. Training methods include hands-on practice sessions, group discussions and skills evaluation through quizzes. The results of the activities show significant improvements in students' understanding and ability to use computers to support learning. This program has a positive impact on improving digital literacy in rural areas and is expected to be replicated in other areas with similar conditions.
Co-Authors Adelia Kharisma Putri Raharjo Muhammad Rafi Arganta Ni Made Priyamka Armadani Pradnya Santo Nitriana Kridha Kirana Prasmita Dian Wijayati Safiira Alby An Nabiilah Taufikurrahman Taufikurrahman