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All Journal Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce TAMIKA: Jurnal Tugas Akhir Manajemen Informatika & Komputerisasi Akuntansi
Dede Rifki
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Digital Marketing terhadap Keputusan Pembeli pada UMKM Q Raden Kaos Polos di Kota Serang Riki Gana Suyatna; Berliana Pebriyanti; Dede Rifki; Ismalia Nur Hidayah; Sri Mulyaningsih
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 1 (2024): Maret : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v3i1.2167

Abstract

The purpose of this study was to determine the effect of digital marketing on purchasing decisions at Q Raden kaos polos. The method used in this study is quantitative research methods and instruments used, namely questionnaires measured using a Likert scale. The analysis used in this study is simple linear regression analysis. The number of respondents in this study were 100 respondents consisting of men and women of various ages and occupations. From the results of data analysis obtained the coefficient of determination (R Square) of 0.194, so that it can be interpreted that E-commerce has a very low influence on purchasing decisions at Q Raden kaos polos. The results of the simple linear regression analysis, a positive regression coefficients is obtained so it can be said that the direction of the influence E-Commerce variables on the purchasing decision variable positive.
Analisis Pengaruh Jarak Terhadap Kekuatan dan Stabilitas Sinyal Wifi di Area Gedung Kampus Fitrian, Harry Pribadi; Sriastuti, Dini; Dede Rifki; Muhamad Rizki Yunara; Ari Aripin
TAMIKA: Jurnal Tugas Akhir Manajemen Informatika & Komputerisasi Akuntansi Vol 5 No 2 (2025): TAMIKA: Jurnal Tugas Akhir Manajemen Informatika & Komputerisasi Akuntansi
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/tamika.Vol5No2.pp386-393

Abstract

WiFi connectivity is crucial in supporting academic activities on campus, but its signal quality is affected by distance, physical obstacles, and Non-Line of Sight (NLOS) conditions. This study uses a Systematic Literature Review method to examine the influence of distance and environmental factors on the strength and stability of WiFi signals in campus buildings. The findings indicate that increased distance and the presence of physical barriers reduce RSSI and Signal-to-Noise Ratio (SNR) values, which subsequently decreases throughput and increases delay. Channel interference also contributes to connection instability. Optimization strategies such as proper access point placement and frequency channel management are essential to maintain network quality and ensure Quality of Service (QoS). This study provides strong indications of the key factors that need consideration in managing campus WiFi networks to support user comfort and usage efficiency.
Co-Authors Ari Aripin Berliana Pebriyanti Fitrian, Harry Pribadi Ismalia Nur Hidayah Muhamad Rizki Yunara Riki Gana Suyatna Sri Mulyaningsih Sriastuti, Dini