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All Journal Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Manajemen Riset Inovasi
Muhammad Iqbal Revilliano Trisandri
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Peran Perencanaan Sumber Daya Manusia dalam Mendorong Inovasi di PT Unilever Indonesia Tbk Muhammad Iqbal Revilliano Trisandri; Rayhan Arief; Haykel Revelyn
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 3 (2024): September : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v3i3.3255

Abstract

This research aims to explore the role of human resource (HR) planning in driving innovation at PT Unilever Indonesia Tbk. The research method employs a qualitative approach. The data sources for this study include primary and secondary data. Data was collected through interviews with HR managers and employees, as well as the analysis of internal documents. The researcher utilized coding techniques for data analysis. The results indicate that effective HR planning strategies, including structured training programs and an inclusive organizational culture, contribute to increased employee engagement in the innovation process. Furthermore, the appropriate use of information technology has proven to enhance efficiency and support creativity. Despite challenges in communication and resistance to change, the findings suggest that good HR planning can create an environment conducive to sustainable innovation.
Pemasaran Skincare Di Indonesia: Sebuah Fenomena Budaya Populer Korea Selatan Muhammad Iqbal Revilliano Trisandri; Silmi Aulia Alkautsar; Mohamad Zein Saleh
Jurnal Manajemen Riset Inovasi Vol. 2 No. 1 (2024): Januari : Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i1.2215

Abstract

The rise of the Korean Wave which is currently popular in Indonesia, especially among the younger generation, also has an impact on the millennial generation. Without realizing it, the younger generation in Indonesia presents Korean culture which is spread through K-Pop and K-sensation such as beauty products (beauty and skin health care products). Most young people who love K-Pop have their own Korean names. This name appears on their casual network and many mention "Korea" or "Seoul" as their starting place. (Valenciana & Pudjibudojo, 2022).
Co-Authors Haykel Revelyn Mohamad Zein Saleh Rayhan Arief Silmi Aulia Alkautsar