Bustami, Alex Wissalam
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Pengaruh Inflasi dan Pertumbuhan Ekonomi terhadap Tingkat Pengangguran dengan Variabel Intervening Indeks Pembangunan Manusia (IPM) di Provinsi Sumatera Barat Husnul, Padlin; Mailindra, Wiyan; Bustami, Alex Wissalam
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1743

Abstract

This research aims to determine the effect of inflation, economic growth and the human development index (HDI) on the unemployment rate in West Sumatra Province. The data used in this research are data on inflation, economic growth, unemployment rates and HDI for the 2014-2023 period obtained from the Central Statistics Agency (BPS). The method used is quantitative descriptive using multiple regression analysis. The research results show that partially and simultaneously the variables inflation, economic growth and HDI have no significant effect on the unemployment rate variable in West Sumatra Province.
Perceptions And Interests Of Young Entrepreneurs In Sharia-Based Business Finance Wahyuni, Fitri; Bustami, Alex Wissalam
JPS (Jurnal Perbankan Syariah) Vol 5 No 2 (2024): JPS (Jurnal Perbankan Syariah) - October
Publisher : LPPM ISNJ Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46367/jps.v5i2.2066

Abstract

This study analyses the perception and interest of young entrepreneurs in Sharia-based business financing at BSI in Sungai Penuh City, Jambi. This study uses a qualitative approach with primary data from interviews. Interviews were conducted directly with six informants. The data analysis technique uses the Miles and Huberman approach with the following stages: data reduction, data presentation, verification, and conclusion. The results of the study indicate that the perception of young entrepreneurs towards Sharia-based loans is generally very positive; they understand the basic principles of Sharia in financing without interest and the application of profit sharing. Young entrepreneurs also recognize the benefits of sharia financing, such as easy access and simple procedures. On the other hand, the interest of young entrepreneurs in Sharia financing is still relatively low. This is due to the need for more socialization and support from Sharia financial institutions and limited financing options. Theoretically, this study can be used as a reference for relevant research in the future. Practically, this study can be a reference for Sharia financial institutions in designing marketing strategies and developing financing products that meet prospective customers' needs so that they can have a positive impact and increase interest and awareness of the importance of Sharia financing among young entrepreneurs.
THE INFLUENCE OF DIGITAL PROMOTION AND ONLINE MARKETING COMMUNICATION ON ADOLESCENTS’ CONSUMPTIVE BEHAVIOR IN KOTO MAJIDIN VILLAGE Rosadi, Dea; Bustami, Alex Wissalam; Fauzi, Muhammad
Eksis: Jurnal Riset Ekonomi dan Bisnis Vol. 20 No. 2 (2026): October (2025) - March (2026)
Publisher : INSTITUT TEKNOLOGI DAN BISNIS PGRI DEWANTARA JOMBANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/eksis.v20i2.1577

Abstract

The development of digital technology has significantly changed adolescents’ consumption patterns through exposure to social media such as Instagram, TikTok, and e-commerce platforms. This study aims to analyze the influence of digital promotion and online marketing communication on adolescents’ consumptive behavior in Koto Majidin Village. This research employs a quantitative approach using a purposive sampling technique involving 80 respondents aged 15–20 years. Data were collected through questionnaires and analyzed using multiple linear regression. The results show that, partially, digital promotion does not have a significant effect on adolescents’ consumptive behavior, while online marketing communication has a positive and significant effect. Simultaneously, both variables significantly influence adolescents’ consumptive behavior. The coefficient of determination indicates that the model explains 80.5% of the variation in adolescents’ consumptive behavior. These findings indicate that online marketing communication is a more dominant factor in influencing adolescents’ consumptive behavior than digital promotion. This study is expected to contribute to the development of digital marketing studies and serve as a consideration in improving adolescents’ consumption literacy in the digital era.