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The Application of the Use of Indonesian Language in Promoting Tourist Destinations to ArchipelagoTourists in North Toraja Regency Ernawati AB; Syamsul Bahri; St. Aminah AB; Darmayasa
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 5, No 1 February (2023)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v5i1.121

Abstract

Indonesian language should be encouraged through tourism promotion, especially in the tourism sector, to describe the form of tourism promotion and implementation. Bahasa Indonesia, as a domestic tourism promotion, also describes the role of Bahasa Indonesia as tourism communication to develop and internationalise Bahasa Indonesia in the Department of Tourism and Cultural of North Toraja Regency. This research aims to describe the tourism promotion form in the Department of Tourism and Cultural of North Toraja Regency. Data collection techniques with in-depth interviews through the Snowball Sampling technique for the stakeholder included the private management of tourism attractions, tour guide, and visitors at tourist destination areas. The conclusion of this research is the promotional language to use in the Department of Tourism and Cultural of North Toraja Regency through two options of language: Bahasa Indonesia and English language, but also uses a traditional or local vocabulary which is often used for tourist attraction and describe the local language.
Application of the Pentahelix Model in Increasing Tourist Visits to the Tempe Lake Festival in Wajo Regency Siryayasa, I Nyoman; Nur Farah Fajriaty Muchlis; Ernawati Ab; Isma, Andika
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 3
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i3.588

Abstract

This study aims to evaluate the efforts of the Tempe Lake Festival organizers in increasing tourist visits in Wajo Regency through the application of the Pentahelix model. The method used is descriptive qualitative with data collection techniques through observation, interviews, and literature study. The results showed that collaborative involvement between the government, academics, media, businesses, and the community proved effective in attracting tourists and promoting local cultural wealth. The Pentahelix model made a significant contribution by strengthening the network of cooperation and synergy between various related parties, thus increasing the overall attractiveness of the festival. Although the festival faced challenges in the form of weather changes that impacted accessibility and event implementation, it is recommended that organizers strengthen infrastructure and add activities that are not dependent on weather conditions. This research is expected to be an important reference in the development of collaboration-based tourism strategies and contribute to the literature related to the Tempe Lake Festival case study as a model of Pentahelix implementation in the tourism industry.
Pelatihan Hospitality dan Pengelolaan Usaha Akomodasi sebagai Strategi Pemberdayaan Masyarakat Desa Wisata Bonto Somba Kabupaten Maros Andi Ade Zulkifli; Ernawati AB; Faradillah Saputri; Ismail
PADAIDI: Journal of Tourism Dedication Vol. 2 No. 2 (2025): Juli-Desember
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pengembangan desa wisata berbasis masyarakat memerlukan dukungan sumber daya manusia yang memiliki pemahaman mengenai hospitality dan pengelolaan usaha akomodasi. Namun, hasil identifikasi kebutuhan di Desa Wisata Bonto Somba, Kabupaten Maros, menunjukkan bahwa masyarakat, pemuda desa, dan anggota Kelompok Sadar Wisata (Pokdarwis) masih memiliki keterbatasan pengetahuan terkait pelayanan wisata dan pengelolaan usaha akomodasi berbasis potensi lokal. Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk memperluas wawasan dan meningkatkan pemahaman masyarakat mengenai prinsip-prinsip hospitality, pelayanan prima, pengelolaan kamar (housekeeping), serta pengembangan usaha akomodasi dalam mendukung desa wisata. Kegiatan dilaksanakan pada tanggal 13–14 Juni 2025 dengan melibatkan 20 peserta yang terdiri atas masyarakat desa, pemuda lokal, dan anggota Pokdarwis. Metode pelaksanaan menggunakan pendekatan partisipatif melalui ceramah interaktif, diskusi, simulasi layanan kamar, dan edukasi pemanfaatan potensi lokal melalui camping ground. Hasil kegiatan menunjukkan bahwa peserta memperoleh pengalaman belajar yang positif serta memahami pentingnya pelayanan tamu, etika hospitality, pengelolaan homestay, dan pengembangan produk wisata berbasis komunitas. Temuan wawancara menunjukkan bahwa peserta memandang pelatihan sebagai sarana untuk meningkatkan kesiapan mereka dalam berperan sebagai penyedia layanan wisata dan pengelola usaha akomodasi. Kegiatan ini menegaskan bahwa pelatihan hospitality dan pengelolaan usaha akomodasi dapat menjadi strategi pemberdayaan masyarakat yang relevan dalam mendukung pengembangan desa wisata yang berkelanjutan dan berdaya saing.