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All Journal Jurnal Gastronomi Indonesia Journal of Business and Management Inaba Inaba of Community Services Journal
Wibawa, Idham Sakti
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Public Health Social Sciences

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Personal Selling Done by Raffles Hotel Jakarta’s Salespersons Wibawa, Idham Sakti; Fajri, Ilham; Faturrahman, Azhali Cendra
Journal of Business and Management Inaba Vol. 3 No. 1 (2024): Volume 3 Number 1, June 2024
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v3i01.286

Abstract

Personal selling remains a fundamental aspect of modern marketing strategies, particularly in the hospitality industry. This study examines the nuanced techniques employed by salespersons at Raffles Jakarta, a renowned luxury hotel, to effectively engage potential clients and drive sales. Through qualitative analysis, including interviews and observations, the study explores the personalized approaches, relationship-building tactics, and adaptability demonstrated by Raffles Jakarta's sales team. Findings reveal the significance of tailoring sales pitches to individual client preferences, leveraging interpersonal skills to establish trust and rapport, and the importance of continuous adaptation to evolving market dynamics. Insights gleaned from this study contribute to a deeper understanding of effective personal selling practices within the context of upscale hospitality, offering valuable implications for both practitioners and researchers in the field of sales and marketing.
Implementation Of Promotional Activities for Seuhah Snacks at The Seuhah Festival 03 Event Marini, Sri; Sanjaya, Sonny; Wibawa, Idham Sakti; Fitriani, Dewi; Rabasari, Sara; Setiawan, Yayan
Inaba of Community Services Journal Vol. 2 No. 2 (2023): Volume 2 No. 2, December 2023
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v2i02.219

Abstract

The culinary world is closely related to tourism. This sector is utilized by businesspeople as activities in all fields return to normal. In accordance with its instinct to meet food needs, its potential needs to be utilized as much as possible. Various culinary events began to be carried out along with the disappearance of social restrictions. The situation analysis in this community partnership program is focused on the introduction of Seuhah snacks and the achievement of business targets from PT Wibawa Karya Abadi in Seuhah Festival Level 03. Business activities must always be followed by the preparation of a solid strategic plan, to achieve sustainable company success. The role of AKPAR NHI Bandung as a partner is to implement promotional activities in the event. A promotional strategy is needed in marketing an event with the implementation of promotional activities. Promotional activities through advertising go well and using social media platforms will be more in touch with the target market. Likewise, personal selling, direct marketing, sales promotion supports the event according to the expected target. In sales promotion activities, the impact on consumer visits and consumption at the Seuhah 03 hawker festival is more significant. In addition, public relations activities through organizing competitions involving many parties are an indicator that the implementation of these promotional activities is effective.
Processing and Packaging Healthy Food for Pregnant Women, Newborns and Toddlers at the North Cimahi Community Health Center Marini, Sri; Sanjaya, Sonny; Wibawa, Idham Sakti; Fajri, Ilham; Devi, Ghini Kunthala
Inaba of Community Services Journal Vol. 3 No. 2 (2024): Volume 3 No. 2, December 2024
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v3i2.323

Abstract

Pregnant women, toddlers and toddlers are at risk of giving birth to babies with low birth weight and stunting. Nutrition problems in Indonesia are currently emerging as complex problems. Chronic malnutrition conditions such as stunting are one of them. Health services should empower cadres in health promotion to prevent stunting by processing food menus and packaging according to local wisdom which is easily available in the area. AKPAR NHI Bandung, in this case a university in the field of hospitality and tourism, is a partner of the Cipageran Community Health Center, North Cimahi district. The situation analysis in this community partnership program focuses on education on healthy food processing and at the same time packaging food for pregnant women, children and Toddlers. This community service proposal is proposed with a theme "processing and packaging of healthy food for PKK cadres" in collaboration with the Cipangeran CIMAHI Utara community health center. It is hoped that it can increase the knowledge and skills of mothers of toddlers in processing local food ingredients so as to participate in preserving local culture and gastronomy
Susu Kacang Merah Sebagai Substitusi Susu Sapi Dalam Es Kopi Susu Gula Aren Fajri, Ilham; Wibawa, Idham Sakti
JURNAL GASTRONOMI INDONESIA Vol 12 No 2 (2024): Jurnal Gastronomi Indonesia
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jgi.v12i2.1452

Abstract

Abstract Ready-to-drink (RTD) coffee is a drink that is quite popular among Indonesian people. Apart from its delicious taste, the price of ready-to-drink coffee is quite affordable for the public. RTD coffee is easy to find anywhere. This also pushed the sales volume of RTD coffee in Indonesia to reach 225 million liters this year. This amount increased by 3.2% compared to the previous year which was 218 million liters. Looking at the trend, the sales volume of ready-to-drink coffee continued to increase from 2015 to 2019. However, the figure dropped in 2020 due to the Covid-19 pandemic. Two years later, RTD coffee sales volume increased again. Sales of ready-to-drink coffee are expected to recover in 2023 to pre-pandemic levels. Euromonitor also stated that total coffee production in Indonesia will reach 11.35 million bags in 2022/2023. That number increased by 7% from 2021/2022 due to increased harvests in most of the main coffee producing regions. Many coffee lovers are allergic to cow's milk, this opens up opportunities for baristas to find or make alternative milk made from plant-based products.
The Attraction Of The Menu Set At Mari Merangkai Bunga Seroja Restaurant In Bandung Fajri, Ilham; Wibawa, Idham Sakti; Karnita, Ita
Journal of Business and Management Inaba Vol. 4 No. 1 (2025): Volume 4 Number 1, June 2025
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v4i1.410

Abstract

This study aims to determine the attractiveness of set menus at Mari Merangkai Bunga Seroja restaurant in Bandung. In this study, a quantitative descriptive method with a Likert scale was used, involving 96 respondents as samples. The questionnaire distributed to respondents focused on several aspects of set menu attractiveness, including food quality, price, theme or concept, and overall dining experience. The data obtained were analyzed using a Likert scale to describe the level of attractiveness of the set menus provided by the restaurant. The results showed that most respondents gave positive ratings to the attractiveness of the set menus at Mari Merangkai Bunga Seroja restaurant. Food quality and price were the main factors influencing the attractiveness of the set menus, with most respondents feeling satisfied with the prices offered in relation to the quality and taste of the food. Additionally, the attractive presentation and the restaurant's ambiance also contributed to a positive experience with the set menu offered. Based on these findings, Mari Merangkai Bunga Seroja restaurant is encouraged to maintain and enhance the appeal of their set menu to attract more visitors
Co-Authors Devi, Ghini Kunthala DEWI FITRIANI Faturrahman, Azhali Cendra Ilham Fajri, Ilham Karnita, Ita Rabasari, Sara Sanjaya, Sonny Sri Marini Yayan Setiawan, Yayan