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All Journal Jurnal Inovasi Bisnis Manajemen dan Akuntansi Jipmas : Journal Inovasi Pengabdian Masyarakat
wahyudi, trisna
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Penerapan Customer Relationship Management (CRM) bagi UMKM wahyudi, trisna; Agus Hermawan; Moh. Ilham
Jurnal Inovasi Bisnis Manajemen dan Akuntansi Vol. 2 No. 2 (2024): JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jibma.v2i2.43

Abstract

This research investigates the implementation of Customer Relationship Management (CRM) in the Micro, Small and Medium Enterprises (MSME) and startup sectors. Through a qualitative approach, data was collected from a number of MSMEs and startups to analyze the factors that influence the adoption and success of CRM implementation. The findings show that limited resources, lack of knowledge about the benefits of CRM, and dependence on technological infrastructure are the main challenges in adopting CRM systems. However, CRM has also been found to have great potential in increasing customer retention, developing more suitable products, and expanding into new markets. Practical implications of these findings include recommendations for appropriate resource allocation, employee training, and more effective digital marketing strategies. The contribution of this research lies in a deeper understanding of CRM implementation in the context of MSMEs and startups as well as practical guidance for improving business performance through effective CRM strategies.
EMPOWERMENT SDM MELALUI PENDAMPINGAN MOTIVASI DAN LITERASI KEORGANISASIAN PADA ORGANISASI MAHASISWA ERA SOCIETY 5.0. wahyudi, trisna; Iing Sri Hadiningrum; Nur Azizurrahman Azizurrahman; Ahmad Yani; Dimas Bagus Rozaqqi
Jurnal Inovasi Pengabdian Masyarakat Vol 2 No 3 (2025): JIPMAS : Journal Inovasi Pengabdian Masyarakat
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jipmas.v2i3.225

Abstract

This article discusses a Community Service Program (PKM) entitled Human Resource Empowerment through Motivation and Organizational Literacy Assistance in Student Organizations in the Society 5.0 Era. The program is motivated by the low managerial capacity and motivation of student organization members in managing programs, facing digitalization challenges, and developing leadership potential amid the demands of Society 5.0. The implementation method adopts a case study approach through mentoring stages consisting of (1) organizational needs identification, (2) preparation of motivation and organizational literacy modules, (3) interactive training, and (4) sustainability evaluation. The results indicate significant improvements in intrinsic motivation, organizational communication skills, and student organizational literacy. HR empowerment outcomes are reflected in increased active participation, enhanced leadership capacity, and organizational program sustainability. The article concludes with strategic recommendations for student organizations to become more adaptive, innovative, and competitive in the Society 5.0 era.
Co-Authors Agus Hermawan Ahmad Yani Dimas Bagus Rozaqqi Iing Sri Hadiningrum Moh. Ilham Nur Azizurrahman Azizurrahman