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PENGARUH PRICE FAIRNESS, SERVICE A QUALITY, DAN PRODUCT QUALITY TERHADAP CUSTOMER LOYALTY PADA ONLINE SHOP MILANINT KEDIRI Lubena Wulandari; Ustadus Sholihin; Iing Sri Hadiningrum
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 5 No. 8 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v5i8.3433

Abstract

This research aims to determine the influence of price fairness, service quality, and product quality on customer loyalty. The research method used is a quantitative method with a descriptive approach. Data collection in this research was carried out by distributing questionnaires to Milanint customers and calculated using the SPSS Version 25 application. The population in this study was all customers at Milanint, totaling 260 slovin formulas. Data analysis techniques used include Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, T Test, F Test, and R2 Coefficient of Determination Test. In the validity test, it is known that all statement items on the variables (X1, X2, X3 and Y) have a significance value of 0.000 < 0.05, so that each variable is declared valid. Then in the reliability test it was discovered that each variable had a Cronbach's Alpha value > 0.60 so that the variable was declared reliable. Furthermore, in the t test it was discovered that all variables (price fairness, service quality, and product quality) had a positive value and a significance of <0.05 so that it was stated that they partially had a significant effect on purchasing decisions. Then in the F test the Sig value is known. for all variables together it is 0.000 < 0.05 and the value of Fcount > Ftable, it can be concluded that the variables price fairness, service quality and product quality simultaneously influence customer loyalty at the Milanint Kediri Onlineshop
EMPOWERMENT SDM MELALUI PENDAMPINGAN MOTIVASI DAN LITERASI KEORGANISASIAN PADA ORGANISASI MAHASISWA ERA SOCIETY 5.0. M. Adi Trisna Wahyudi; Iing Sri Hadiningrum; Nur Azizurrahman Azizurrahman; Ahmad Yani; Dimas Bagus Rozaqqi
Jurnal Inovasi Pengabdian Masyarakat Vol 2 No 3 (2025): JIPMAS : Journal Inovasi Pengabdian Masyarakat
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jipmas.v2i3.225

Abstract

This article discusses a Community Service Program (PKM) entitled Human Resource Empowerment through Motivation and Organizational Literacy Assistance in Student Organizations in the Society 5.0 Era. The program is motivated by the low managerial capacity and motivation of student organization members in managing programs, facing digitalization challenges, and developing leadership potential amid the demands of Society 5.0. The implementation method adopts a case study approach through mentoring stages consisting of (1) organizational needs identification, (2) preparation of motivation and organizational literacy modules, (3) interactive training, and (4) sustainability evaluation. The results indicate significant improvements in intrinsic motivation, organizational communication skills, and student organizational literacy. HR empowerment outcomes are reflected in increased active participation, enhanced leadership capacity, and organizational program sustainability. The article concludes with strategic recommendations for student organizations to become more adaptive, innovative, and competitive in the Society 5.0 era.