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All Journal Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Rizky Firmansyah , Muhammad Agung
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Experiencescape Sebagai Pemicu Revisit Intention Pada Kafe-Kafe Baru di Jawa Timur Sienatra, Krismi; Rizky Firmansyah , Muhammad Agung; Asepta, Uki Yonda
Jurnal Inovasi Bisnis Manajemen dan Akuntansi Vol. 2 No. 2 (2024): JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jibma.v2i2.44

Abstract

New cafes have the challenge of keeping visitors coming back. The return of visitors is a form of the cafe's acceptance of visitors. By using the S-O-R Stimulus, Organism, Response framework in the form of an experiencescape measured by hospitality components, social components, sensory components, and functional components to influence revisit intention. The sample for this research was 251 visitors who came at least once to 4 new cafes (less than 3 months) in 2 cities in East Java. Using multiple linear regression analysis shows that the hospitality component, social component, sensory component and functional component have a significant effect on revisit intention. These results show that new cafes must emphasize an impressive experiencescape for visitors so that it will generate revisit intention.
Co-Authors Asepta, Uki Yonda Sienatra, Krismi