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All Journal Jurnal Manajemen Pemasaran dan Perilaku Konsumen Jurnal Kewirausahaan dan Inovasi
Ikhram , M. Abdi Dzil
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Decision Sciences, Operations Research & Management Environmental Science Social Sciences

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Pengaruh Burnout dan Motivasi Kerja Terhadap Kinerja Karyawan pada saat Flexible Work Arrangement Syahputra, Wisnu; Ikhram , M. Abdi Dzil
Jurnal Kewirausahaan dan Inovasi Vol. 3 No. 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2024.03.2.05

Abstract

The objective of this research is to identify the influence of burnout and work motivation on employee performance during the flexible work arrangement at an EdTech start-up company, PT Revolusi Cita Edukasi. This quantitative explanatory research highlights the relationship and the effect of a variable with another through hypothesis testing. From the population of 175 employees, 125 were selected as the respondents through the use of probability sampling method. The research data was harvested from Likert-scaled questionnaires and was analyzed using multiple linear regression in SPSS version 26. The testing results of the three proposed hypotheses conclude that burnout has no significant effect on the performance of employees of PT Revolusi Cita Edukasi during the flexible work arrangement, that work motivation positively and significantly influences the said employee performance, and that burnout and work motivation simultaneously affect the said employee performance.   Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh variabel dari burnout dan motivasi kerja terhadap kinerja karyawan pada saat flexible work arrangement di perusahaan rintisan edtech PT Revolusi Cita Edukasi. Jenis penelitian yang digunakan adalah explanatory research dengan pendekatan kuantitatif yang menjelaskan hubungan dan pengaruh antara satu variabel dengan variabel lainnya melalui pengajuan hipotesis. Penelitian ini menggunakan sampel sebanyak 125 responden yang diambil dari populasi karyawan dari PT Revolusi Cita Edukasi sebanyak 175 orang. Pengambilan sampel menggunakan teknik probability sampling dan pengumpulan data menggunakan kuesioner dengan skala likert. Analisis data yang digunakan dalam penelitian ini adalah analisis regresi linear berganda dengan menggunakan software SPSS Versi 26. Hasil pengujian terhadap ketiga hipotesis yang ada dalam penelitian ini, dapat disimpulkan bahwa burnout tidak berpengaruh signifikan terhadap kinerja karyawan pada saat flexible work arrangement di PT Revolusi Cita Edukasi, kemudian motivasi kerja berpengaruh positif dan signifikan terhadap kinerja karyawan pada saat flexible work arrangement di PT Revolusi Cita Edukasi dan burnout dan motivasi kerja berpengaruh secara stimultan terhadap kinerja karyawan pada saat flexible work arrangement di PT Revolusi Cita Edukasi.
Pengaruh Lingkungan Kerja Dan Kepuasan Gaji Terhadap Turnover Intention Naibaho, Venty Anjela; Ikhram , M. Abdi Dzil
Jurnal Kewirausahaan dan Inovasi Vol. 3 No. 4 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2024.03.4.23

Abstract

This research aims to identify the effects of workplace environment and salary satisfaction on the turnover intention of employees at the branch office of Bank BTN in Gresik. This quantitative explanatory research elucidates the relationships and the effects of the research variables using hypothesis testing. Using saturated sampling technique, all 76 members of the research population, that is the employees of the branch office of Bank BTN in Gresik, were selected as the respondents. The data was harvested via Likert-scaled questionnaires and was analyzed using multiple linear regression in Statistical Package for Social Science (SPSS) version 26. The testing results of the two hypotheses indicate that both workplace environment and salary satisfaction negatively but insignificantly affect the turnover intention.   Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh variabel Lingkungan Kerja terhadap Turnover Intention pada Karyawan Bank BTN Cabang Gresik dan pengaruh variabel Kepuasan Gaji terhadap Turnover Intention pada Karyawan Bank BTN Cabang Gresik. Jenis penelitian yang digunakan adalah explanatory research dengan pendekatan kuantitatif yang menjelaskan hubungan dan pengaruh antara satu variabel dengan variabel lainnya melalui pengajuan hipotesis. Penelitian ini memiliki populasi sebanyak 76 responden yang merupakan karyawan Bank BTN Cabang Gresik. Sampel penelitian menggunakan teknik sampling jenuh sehingga jumlah sampel sebanyak 76 responden. Teknik pengumpulan data yang digunakan dalam penelitian ini menggunakan kuesioner. Analisis data dalam penelitian ini menggunakan analisis regresi linier berganda dengan menggunakan program software Statistical Package for Social Science (SPSS) Versi 26. Skala yang digunakan dalam penelitian ini adalah skala likert. Hasil pengujian kedua hipotesis menunjukkan bahwa lingkungan kerja dan berpengaruh negatif dan tidak signifikan terhadap turnover intention dan kepuasan gaji berpengaruh negatif dan tidak signifikan terhadap turnover intention.
Analysis of the Influence of Instagram Social Media and Influencer Marketing on The Intention to Buy of The Lecade Brand Nugrahani, Ananda Zhafira; Ikhram , M. Abdi Dzil
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.1.17

Abstract

Internet access speed facilitates people in their trading activities. Digital marketing has become one of the trending media for product marketing and promotion. Local products in this modern era are developing rapidly due to the utilization of digital marketing strategies. The objective of this research is to identify the effects of Instagram social media and influencer marketing on people’s intention to buy Lecade brand. This explanatory study explains the relationships between the variables. Using non-probability sampling method, 91 active Instagram users with the minimum age of 18 years who follow Lecade’s Instagram account were selected as the samples. The data analysis was performed in IBM SPSS 26. The testing result on the two hypotheses leads to conclusions that (1) Instagram social media positively affects people’s intention to buy Lecade brand and that (2) influencer marketing positively influences people’s intention to buy Lecade brand.
Co-Authors Naibaho, Venty Anjela Nugrahani, Ananda Zhafira Syahputra, Wisnu