Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Interaksi Online Jurnal Intelek Dan Cendikiawan Nusantara
Fitriyani, Putri
Unknown Affiliation
Library & Information Science Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Daya Tarik Brand Ambassador Dan Tingkat Pengetahuan Pesan Iklan Head & Shoulders Terhadap Minat Beli Produk Head & Shoulders Fitriyani, Putri; Nur Suryanto Gono, Joyo; Pradekso, Tandiyo
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Head & Shoulders, as one of the well-known shampoo brands in Indonesia, become trending topics & viral among netizens but do not show an increase in product sales. Despite various communication strategies, including creating attractive advertisements and collaborating with two brand ambassadors, Joe Taslim and Fadil Jaidi. This research aims to determine the influence of brand ambassador attractiveness and the advertising message knowledge level of Head & Shoulders on the purchase interest in Head & Shoulders products. The theories used in this study are the Source Attractiveness Theory and Advertising Exposure Theory. The sample size in this study was 100 people aged 20-29 who had seen the Head & Shoulders ad titled “Joe Taslim X Fadil Jaidi – Who Is the Next Head & Shoulders BA?” and were domiciled in Semarang. The sampling technique used in this study was non-probability sampling with a purposive sampling method approach. The results showed that the influence of the brand ambassador attractiveness variable on the Head & Shoulders product purchase interest variable obtained a significance value of <0,001, where this number is smaller than 0,01, which means highly significant, indicating the influence of brand ambassador attractiveness on the purchase interest in Head & Shoulders products. Likewise, the variable of the advertising message knowledge level of Head & Shoulders on the variable of the purchase interest in Head & Shoulders products obtained a significance value of <0,001, where this number is smaller than 0,01, which means highly significant, indicating the influence of the advertising message knowledge level of Head & Shoulders on the purchase interest in Head & Shoulders products.
Transaksi Keuangan E-Wallet Ditinjau Dari Perspektif Hukum Islam Fitriyani, Putri; Muhammad Iqbal Fasa
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 1 (2025): Februari - Maret 2025
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Currently, saving in e-wallet applications is more popular with the public than saving in regular wallets. In addition to making transactions easier, there are many features provided by e-wallet application developers that can be used by users. These features often include payment services, bill payments, fund transfers, and other financial services, making it more convenient for users to manage their finances. However, with the increasing number of these features, open questions arise about the permissibility of transactions made through e-wallet applications and whether they align with sharia principles. The aim of this study is to discuss how financial transaction components work through digital wallets and how Islamic law regulates financial transaction instruments using digital wallets. The data collection method used in this research involves examining and analyzing books, articles, journal papers, notes, and reports that are relevant to the issues discussed. From the results of research from various sources, the author concludes that there are several financial transaction instruments through digital wallets that are carried out under various contracts such as sale and purchase contracts, ijarah contracts, and wadi'ah contracts. According to Islamic law, the currency exchange mechanism using digital wallets is permissible as long as it meets sharia standards and is free from elements such as usury, uncertainty (gharar), and gambling (maysir). This is because e-wallets serve as a secure money storage tool, where the value of the money stored corresponds to the amount stated in the e-wallet, ensuring that transactions remain within the boundaries of Islamic financial principles.
Co-Authors Muhammad Iqbal Fasa Nur Suryanto Gono, Joyo Tandiyo Pradekso