Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Journal of Innovation in Management, Accounting and Business
Mona, Handly Bernadus Biku
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Daya Tarik Pesan Kelangkaan dan Kompetisi Konsumen: Peran Gaya Hidup dalam Keputusan Pembelian Pakaian Pria di Ego Brother Kupang Mona, Handly Bernadus Biku; Goetha, Selfiana; Fallo, Apryanus
Journal of Innovation in Management, Accounting and Business Vol. 3 No. 2 (2024)
Publisher : Papanda Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56916/jimab.v3i2.907

Abstract

This study aims to analyze the influence of scarcity messages, consumer competition, and self-concept, mediated by lifestyle, on the purchasing decisions of men's clothing at Ego Brothers, Kupang City. This research uses a quantitative method with SMART PLS analysis tools and involves 114 respondents selected using the accidental sampling technique. Data was collected through a questionnaire in the form of a Google Form with a Likert scale. The results of the study show that: Scarcity messages do not significantly affect lifestyle and purchasing decisions. Consumer competition significantly influences lifestyle and purchasing decisions. Self-concept significantly affects lifestyle but not purchasing decisions. Lifestyle significantly influences purchasing decisions. Lifestyle mediates the influence of consumer competition and self-concept on purchasing decisions but does not mediate the effect of scarcity messages on purchasing decisions. This research provides new insights into the role of lifestyle as a mediator in purchasing decisions and the importance of consumer competition and self-concept in influencing lifestyle and purchasing decisions of men's clothing at Ego Brothers, Kupang City.
Co-Authors Apryanus Fallo Selfiana Goetha