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All Journal Wikrama Parahita : Jurnal Pengabdian Masyarakat Journal of Innovation in Management, Accounting and Business
Martana, Cynthia Riyanti
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Computer Science & IT Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Social Sciences

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Pemahaman Pemasaran Digital dan Sustainability pada UMKM dan Dampaknya terhadap Kinerja UMKM Kasim, Erlynda Yuniarti; Martana, Cynthia Riyanti
Journal of Innovation in Management, Accounting and Business Vol. 3 No. 3 (2024)
Publisher : Papanda Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56916/jimab.v3i3.954

Abstract

The purpose of this study is to examine the impact of digital marketing and sustainability practices on the performance of Micro, Small, and Medium Enterprises (MSMEs) in a specific region. The research addresses the problem of how these two factors influence business performance, aiming to provide actionable insights for MSME managers. The study utilized a quantitative research method, employing a structured questionnaire as the primary instrument. A total of 117 MSME owners or managers from the specified region participated as research subjects. Data were analyzed using multiple linear regression to assess the relationship between digital marketing, sustainability, and business performance. The results indicate that both digital marketing and sustainability practices significantly contribute to the improvement of MSME performance. Specifically, effective digital marketing strategies, such as optimizing social media and e-commerce platforms, were found to enhance business outcomes by expanding customer reach and increasing sales efficiency. Similarly, sustainability practices, including the use of environmentally friendly materials and responsible waste management, were shown to improve operational efficiency, customer satisfaction, and overall business reputation. The study concludes that integrating both digital marketing and sustainability into business strategies is crucial for MSMEs to achieve better performance and long-term competitiveness. These findings suggest that MSMEs should prioritize investments in digital marketing and adopt sustainable practices to strengthen their market position.
Improving the Implementation of Accounting, Tax, Online-based Marketing and Sustainability in Savouree Cheesestick Company Kasim, Erlynda Yuniarti; Martana, Cynthia Riyanti
Wikrama Parahita : Jurnal Pengabdian Masyarakat Vol. 9 No. 1 (2025): May 2025
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/jpmwp.v9i1.9387

Abstract

This community service project focuses on improving the implementation of accounting, tax and online marketing to support the sustainability of Cheesestick Savouree's business. The main objective was to improve the orderliness of accounting records, tax reporting and digital optimization of the business to ensure sustainability and better access to financial resources. The methods used included basic accounting and tax training, introduction to accounting software, and strategies to optimize online marketing through the website. The project measured success by the business's ability to maintain accurate financial records, comply with tax regulations, and improve its digital marketing effectiveness. Preliminary results showed that the business demonstrated better financial documentation and digital optimization of the business than before.
Co-Authors Erlynda Yuniarti Kasim