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All Journal Jurnal Kajian Komunikasi dan Pembangunan Daerah Jurnal Media Akademik (JMA)
Parameswari, Dinar Mahkota
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Strategi Komunikasi Digital Partai Pan Dalam Membangun Kampanye Dengan Memanfaatkan Media Sosial Parameswari, Dinar Mahkota; Qoni’ah Nur Wijayanti, S.Ikom., M.Ikom
Jurnal Media Akademik (JMA) Vol. 2 No. 1 (2024): JURNAL MEDIA AKADEMIK Edisi Januari
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v2i1.89

Abstract

In this study, researchers analyzed the digital communication strategy of the  Partai Amanat Nasional (PAN) in building a campaign by utilizing social media. The expansion of political participation through social media is a key element of the political communication strategy used by PAN. With a membership consisting of a number of well-known artists, the party has managed to build a positive image in the eyes of the public, aiming to promote nationalism and religious values in various political events. This research uses a qualitative method of descriptive approach to understand a strategy. The researcher analyzes how PAN has successfully used social media as an important tool in political campaigns, while managing issues such as the spread of false information and negative campaigns that can trigger social polarization and tension. The research discusses in detail the various strategies used by PAN, including engaging content such as short videos, short stories, which are effective in attracting a wide audience. By focusing on the role of social media in raising people's political awareness, this research provides valuable insights into the role of political communication in Indonesia's modern political context. Keywords: Political Party, Campaign, Political Communication, Social Media
PENGARUH STEREOTIP KRIMINALITAS TERHADAP INTERAKSI SOSIAL ANTARA MASYARAKAT SURABAYA DAN PERANTAU MADURA: (STUDI KASUS PADA ISU PENCURIAN KENDARAAN DI KOTA SURABAYA) Parameswari, Dinar Mahkota; Suryandari, Nikmah
DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah Vol. 13 No. 1 (2025): DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah
Publisher : Universitas Islam Syekh Yusuf

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33592/dk.v13i1.7318

Abstract

ABSTRACT    This research aims to analyze the influence of stereotypes of criminality on social interactions between the Surabaya community and Madurese migrants, focusing on motor vehicle theft cases in Surabaya City. The research method used a qualitative approach with a case study design, involving in-depth interviews with local people, Madurese migrants, and community leaders, as well as secondary data analysis from media coverage and related literature. The results showed that negative stereotypes of Madurese migrants were formed through media narratives and personal experiences, which then manifested in the form of discrimination, social segregation, and decreased intergroup trust. The tendency of Madurese migrants to form homogeneous groups as a response to prejudice actually widens social gaps and inhibits integration. This finding reinforces Bar-Tal's (1997) stereotyping theory and Goffman's (1963) stigma, while confirming the negative impact of generalization of criminality on social cohesion. This study recommends intercultural education, a more responsible role for the media, and inclusive policies to mitigate stereotypes and promote harmonious social interactions.   Keywords : criminality stereotypes, social interaction, Surabaya society, Madurese migrants.
Co-Authors Nikmah Suryandari Qoni’ah Nur Wijayanti, S.Ikom., M.Ikom