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All Journal Jurnal Sistem Informasi dan Manajemen Jurnal Media Akademik (JMA)
Putri, Juandela Herina
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Analisis Faktor Perubahan Gaya Hidup Gen Z di Wilayah Jakarta dalam Memanfaatkan Fasilitas Fitness Center Menggunakan Grounded Theory Wicaksono, Muhammad Haston Samudra; Putri, Juandela Herina; Oktarini, Dwi Indah; Heikal, Jerry
Jurnal Media Akademik (JMA) Vol. 2 No. 1 (2024): JURNAL MEDIA AKADEMIK Edisi Januari
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v2i1.121

Abstract

Currently, there are plenty of changes in Gen Z lifestyle trends regarding the use of fitness center facilities in the Jakarta area. Based on this phenomenon, this research was carried out to find out the influential changes in Gen Z's lifestyle at fitness center facilities, with the limitation of research conducted at 6 fitness centers in the Jakarta area. This study used a qualitative method with a grounded theory approach. Data collection was carried out using the one-on-one interview method, with a sample of respondents selected based on snowball sampling. The results showed that the coding scheme consisted of 28 codes, which formed 9 categories and depicted 3 themes consisting of ideal body shaping, enhancing body health, and external factors, with a total frequency of 32 points. The most influential factor in Gen Z's lifestyle change is the motivation to improve body fitness, with 16 points as the highest frequency in coding.
KAJIAN ETNOGRAFI: ANALISIS SHARED VALUES GENERASI Y DAN GEN Z DALAM MENGIKUTI OLAHRAGA POUND FIT (Studi Kasus Pound Fit Pound Glory Jakarta) Wicaksono, Muhammad Haston Samudra; Putri, Juandela Herina; Oktarini, Dwi Indah; Heikal, Jerry
Jurnal Media Akademik (JMA) Vol. 2 No. 1 (2024): JURNAL MEDIA AKADEMIK Edisi Januari
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v2i1.122

Abstract

Currently, pound fit becomes popular sport in society, specifically for generation Y and Z. Both generations have significant characteristic differences in common beliefs and behaviors. Through the unique behavior pound fit participation in the Jakarta region, the researchers are interested in studying the shared values of Y and Z generation to choose the Pound Fit as their sport selection (Case Study Pound Fit Pound Glory Jakarta). This research uses a qualitative method with an ethnographic approach. Data collection used observation and interview methods with 4 respondents representing Y and Z generation at Club Pound Glory. The result depicts each generation has a unique perspective in determining the Pound Fit club location. However, Gen Y and Z have some similar shared values to choose the Pound Fit site, for instance, due to relieving stress and strategically the respondents have the value to keep staying at Pound Glory without any plan to move in another pound fit club.
ANALYSIS OF FACTORS INFLUENCING M1 APPLE MACBOOK PURCHASE INTENTION USING BINARY LOGISTIC REGRESSION Oktarini, Dwi Indah; Wicaksono, Muhammad Haston Samudra; Putri, Juandela Herina; Heikal, Jerry
JURSIMA Vol 12 No 2 (2025): Volume 12 Nomor 2 2025
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v12i2.1125

Abstract

In today's modern era, technology is developing every year with various new technological discoveries. One of the leading technology manufacturing companies is Apple. Apple Inc. is a computer company founded by Steve Jobs and Steve Wozniak on April 1, 1976 and was originally named Apple Computer because it only produced personal computers, computer peripherals, and computer software in America. The MacBook, Apple's iconic laptop, has revolutionized the world of personal computing since its debut in 2006. In 2021, there was a phenomenon of the largest revenue record of all time in Q1 2021 after the release of the Apple Macbook M1 where Mac revenue jumped by 70 percent. Based on this background, this study was conducted to determine the factors that influence the purchasing behavior of the Macbook M1 in order to carry out future product development strategies. The data used was taken from Kaggle.com with a population of 133. The method used is the Binary Logistic Regression method using SPSS. The results of this study indicate that there are three very significant factors influencing the purchasing behavior of the M1 MacBook, namely the variables Brand trust, performance, and M1 Chipset with the percentage of the correctness of the model reaching an average of 74.4% to be able to predict purchasing behavior. So the recommendations that Apple can do to carry out future product development strategies are to increase and maintain brand trust, increase performance, and explore and develop the M1 Chipset.
Co-Authors Heikal, Jerry Oktarini, Dwi Indah Wicaksono, Muhammad Haston Samudra