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All Journal Jurnal Media Akademik (JMA) J-CEKI
Annisa Liestiani
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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THE PERCEPTION OF THE TRADITIONAL DEATH CEREMONY (RAMBU SOLO) ON TOP OF FINANCIAL MANAGEMENT FOR TORAJA MIGRANTS IN SANGATTA AND TANGERANG USING AN ETHNOGRAPHIC APPROACH Ayu Wulandari; Annisa Liestiani; Budiyanto Hariandja; Jerry Heikal
Jurnal Media Akademik (JMA) Vol. 2 No. 6 (2024): JURNAL MEDIA AKADEMIK Edisi Juni
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v2i6.442

Abstract

The Rambu Solo is a traditional death ceremony carried out by the Toraja people to honor the spirits of the deceased. In reality, the implementation of the Rambu Solo Culture has a phenomenon where the economic is low, the Rambu Solo ceremony cost is very expensive, but it is still being held by Toraja people. The method used in this research is qualitative with an ethnographic approach. This research aims to learn from the Toraja people who have migrated and settled in Sangatta and Tangerang, why the Rambu Solo ceremony is still being held even though the implementation costs are very expensive, how their perception of the Rambu Solo customs, and how they manage their finances for the implementation of this traditional death ceremony by analyzing the behaviour of a group of Toraja people in Sangatta and Tangerang who already have families and are domiciled in the Sangatta and Tangerang areas. Based on the results of the interview, it is concluded that overall, the perception of Toraja migrants towards the Rambu Solo ceremony on top financial management is the Rambu Solo has important values so this ceremony must be preserved even though the costs incurred are very expensive. These share values are preserving of tradition and cultural heritage; the importance of spirituality, belief and perceptions of death and the afterlife (Aluk To Dolo); solidarity (mutual cooperation, caring, helping and share each other, consolidation of family and social network) (Misa' Kada Dipotuo, Pantan Kada Dipomate); respect for the ancestors; and recognition of social status, power (prestige) and social sanction (tula).
ANALYSIS OF THE FAILURE OF NEW LEGISLATIVE CANDIDATES IN LEGISLATIVE ELECTION 2024 USING GROUNDED THEORY Annisa Liestiani; Ayu Wulandari; Edoward N. Budiyanto; Jerry Heikal
Jurnal Media Akademik (JMA) Vol. 2 No. 6 (2024): JURNAL MEDIA AKADEMIK Edisi Juni
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v2i6.444

Abstract

On 14 February 2024, Indonesia held the democracy party simultaneously in all regions, which included the general election for president, DPR RI, and DPRD for each regency or city. General elections are an important point in the democratic process where legislative candidates, both incumbent and new candidates, compete to get votes because the number of available legislative seats is limited compared to the legislative candidates who register. In fact, many new candidates fail to get the seats. Therefore, the purpose of this study is to pinpoint the predominant factors that contribute to the defeat of new candidates. This research uses a qualitative method with a grounded theory approach to understand phenomena through the process of data collection and analysis. Data analysis involved open coding, category development and themes emerging from the data. Through in-depth analysis, it was found that the coding scheme consisted of 39 codes that formed 8 categories and gave rise to 4 themes with a total frequency of 39. Based on the analysis, it can conclude that the pre-dominant factors that caused 5 (five) new legislative candidates to lose in the 2024 legislative election (although they have self-figure in society and expertise) were less effective in political campaign (22 of 39 codes or 56.4%) and lack of supporting systems (11 of 39 codes or 28.2%). While money politics and election system were not the main factors that caused the failure. The results of this study can be used as consideration for new legislative candidates in the future, who should plan their political campaigns and seek a lot of supporting systems to avoid defeat.
Identifying Key Drivers of Repurchase Intentions for Sari Roti Products Using Binary Logistic Regression Analysis Annisa Liestiani; Ayu Wulandari; E. N. Budiyanto Hariandja; Jerry Heikal
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 4: Juni 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i4.8716

Abstract

This study aims to analyze various factors that influence the repurchase decision of Sari Roti products. The method used in this research is binary logistic regression using the SPSS tool. A sample of 156 consumers was randomly selected. Data was collected through a survey filled out by 156 Sari Roti consumers. The survey results were entered into Microsoft Excel and then normalized. For Independent Variable and Dependent Variable data in the form of text "Yes" or "No", it will be converted into binary numbers, meaning it is represented by the numbers 1 (one) and 0 (zero). Independent Variable data consists of Durability, Reliable Quality, Well-Known Brand, Prestigious Brand, Interested In New Flavors, New And Innovative Products, Sufficiently Many Variants, Affordable Price, Competitive Price, Price Matches The Quality, Value For Money, Promotion Via Facebook, Promotion Via Instagram, Promotion Via Twitter, Promotion Via YouTube, and Promotion Via Website, Influencer Recommendation, Family Recommendation, Friend Recommendation, Good Memory Or Experience, Easily Accessible Store Location, Always Available, Satisfied With Customer Service, Good Reputation, Easy-To-Remember Brand, Good Packaging Condition. While, the Dependent Variable is the Repurchase Intentions. From the research results, it can be concluded that the factors that significantly influence the repurchase decision are Prestigious Brand, Sufficiently Many Variants, and Affordable Price. Other variables do not significantly affect the decision to repurchase Sari Roti products. Based on the binary logistic regression analysis of 156 Sari Roti consumers, it was predicted that 140 consumers would repurchase, and 16 consumers would not, with a data accuracy of 83.3%.
Identifying Customer Segmentation and Persona of Online Transportation Companies in Jabodetabek Using K-Means Clustering Analysis for a More Effective Marketing Strategy E. N. Budiyanto Hariandja; Annisa Liestiani; Ayu Wulandari; Jerry Heikal
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 4: Juni 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i4.8717

Abstract

The demand for online transportation services in Jabodetabek has surged in recent years, driven by urbanization and the need for efficient mobility. This study aims to identify market segmentation through clustering, enabling online transportation companies to uncover detailed consumer personas and develop precise value propositions. Data was collected from 413 respondents via an online survey within the Jabodetabek area and processed with KNIME software. The analysis identified three (3) distinct user groups/clusters: The Minimum Budget Conscious Users, Value-Seeking Occasional Users, and The Established Loyalist Gentleman. Among these, The Established Loyalist Gentleman, characterized by higher income levels and frequent service usage, emerged as the ideal target segment. To attract this segment, personalized marketing strategies focusing on part of the 4Ps marketing mix are proposed. Key initiatives include Comfort and Safety Assurance, offering premium vehicles that are safe, clean, and well-maintained, along with professional drivers for a superior travel experience. Enhanced App Features include advanced safety tools like real-time trip tracking, emergency buttons, and driver identity verification to increase user trust. Ease of Booking ensures a user-friendly app interface with one-click booking and saved routes for convenience. Flexible payment methods and Special Premium Services, such as exclusive discounts for frequent or long-distance trips, further enhance loyalty. These strategies cater to the preferences of this high-value segment, fostering stronger engagement and driving long-term growth in the competitive online transportation market.
Co-Authors AYU WULANDARI Budiyanto Hariandja E. N. Budiyanto Hariandja Edoward N. Budiyanto Jerry Heikal