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PENERAPAN ASPEK PASAR DAN PEMASARAN DALAM KELAYAKAN PROYEKSI INVESTASI Siti Nur Rosidah; Abdur Rohman
Jurnal Media Akademik (JMA) Vol. 2 No. 6 (2024): JURNAL MEDIA AKADEMIK Edisi Juni
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v2i6.496

Abstract

Penelitian ini membahas penerapan aspek pasar dan pemasaran dalam kelayakan proyeksi investasi. Segmentasi pasar, penetapan harga, promosi, distribusi, inovasi produk, dan diferensiasi pasar adalah faktor-faktor utama yang dipertimbangkan dalam memastikan kelayakan investasi. Melalui analisis segmentasi pasar yang efektif, perusahaan dapat mengidentifikasi kelompok konsumen yang tepat untuk ditargetkan. Strategi penetapan harga yang kompetitif, promosi yang tepat sasaran, distribusi yang efisien, serta inovasi produk dan diferensiasi pasar dapat membantu meningkatkan daya saing perusahaan dan mengoptimalkan kelayakan investasi. Dengan strategi yang fleksibel dan adaptif, perusahaan dapat menghadapi tantangan pasar dan mencapai keberhasilan dalam investasi mereka.
Modern Monetary Dynamics: Bids of Money Without Banks, Money Supply Theory, Money Multiplier, and Policy Implications Siti Nur Rosidah; Dian; Mahmudi jakfar; Muhammad Iklal Hafidzi
Values: Jurnal Kajian Islam Multidisiplin Vol. 1 No. 1 (2024)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/values.v1i1.4

Abstract

This research explores modern monetary dynamics with a focus on money supply without bank intermediation, money supply theory, the money multiplier mechanism, and the policy implications arising from this phenomenon. In the contemporary financial context, the emergence of financial technology (fintech) and cryptocurrencies has changed the traditional landscape of money supply, allowing money supply to occur without the direct role of banks. This article discusses the basic concepts of money supply theory, including the factors that affect the money supply in the economy. Furthermore, this study analyzes the money multiplier mechanism, which describes how money injected into the banking system can result in a larger increase in the money supply. Using both theoretical and empirical approaches, this study assesses the monetary policy implications arising from changes in the way money supply occurs, including the challenges for monetary authorities in controlling inflation and financial stability. The results show that this transformation in money supply requires innovative and responsive policy adaptations to maintain the effectiveness of monetary policy in maintaining economic stability.
The Role of the Sampang Regency Government in Developing Islamic Financial Institutions in Sampang Arief Tegar Saputra; Siti Nur Rosidah; Afiyanti Wulandari
Rihlah Iqtishad: Jurnal Bisnis dan Keuangan Islam Vol. 2 No. 2 (2025): Islamic Business and Financial Innovation
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/rihlah.v2i2.27

Abstract

The government has the authority to regulate and create regulations that can advance and increase the development of sharia financial institutions, especially in Sampang district, which in future, with the distribution of sharia financial institutions in each region will also have an impact on significant economic acceleration. The aim of this research is to determine the role of the Sampang district government in developing sharia financial institutions in Sampang. The method used in this research is qualitative research using the literature review or library review research method. Using data processing techniques, analyzing articles, books, or scientific papers in previous research is then concluded and summarized into an article.