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All Journal Jurnal Cahaya Keadilan Jurnal Pewarta Indonesia Alfuad: Jurnal Sosial Keagamaan
kurnia, renita
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Religion Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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PEMANFAATAN MEDIA SOSIAL SEBAGAI KOMUNIKASI PEMASARAN BRAND ALFATEEMA DALAM PERSPEKTIF UU ITE kurnia, renita; Prasetyo, Bahariandi Aji; Uma, Dewi
Jurnal Cahaya Keadilan Vol 11 No 02 (2023): Jurnal Cahaya Keadilan Vol. 11 No. 02 Oktober 2023
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jck.v11i02.8169

Abstract

Media sosial telah mengubah cara penggunanya berkomunikasi, berinteraksi, danberpartisipasi dalam kehidupan sosial dan budaya. Media sosial juga digunakanuntuk berbisnis bagi masyarakat Indonesia. Pemanfaatan media sosial jugadigunakan pebisnis dan perusahaan sebagai komunikasi pemasaran yang ditujukankepada target sasarannya. Penerapan UU ITE sangat perlu ditegakkan agarpengguna media sosial tidak melakukan kesalahan yang dapat melanggarperaturan yang berlaku di Indonesia pada media sosial yang mereka miliki. BrandAlfeteema memanfaatkan memanfaatkan media sosialnya sebagai komunikasipemasaran dalam memasarkan produknya hingga ke Malaysia dan BruneiDarussalam mengikuti aturan yang berlaku di Indonesia. Tujuan penelitian iniuntuk mengetahui pemanfaatan media sosial sebagai komunikasi pemasaranbrand Alfateema dalam perspektif UU ITE. Metode penelitian yang digunakandeksriptif kualitatif dengan pengumpulan data secara observasi, wawancara, dandokumen. Brand Alfateema menggunakan media sosialnya untuk kegiatankomunikasi pemasaran seperti iklan, penjualan pribadi, promosi penjualan, publicrelations dan pemasaran langsung. Brand Alfateema melakukan komunikasipemasaran dengan memanfaatkan media sosialnya menerapkan dengan baikUndang-Undang Nomor 11 Tahun 2008 Tentang Informasi dan TransaksiElektronik Pasal 4, Pasal 9, Pasal 17 ayat 1-3, Pasal 28 ayat 1-2, dan Pasal 29danUndang-Undang Nomor 19 Tahun 2016 Tentang Perubahan Atas Undang-UndangNomor 11 Tahun 2008 Tentang Informasi dan Transaksi Elektronik Pasal 26 ayat 1
Transparency and Trust: Building Strong Relationships Through Open Communication PT Pupuk Kalimantan Timur Kurnia, Renita; Wulung, Lingga Angling; Cindoswari, Ageng Rara
Jurnal Pewarta Indonesia Vol 6 No 2 (2024): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v6i2.165

Abstract

This research focuses on the implementation of PT Pupuk Kalimantan Timur when it builds strong relationships with its public through open communication. Public trust and transparency are crucial in overcoming the consequences of the explosion at Factory 5 of PT Pupuk Kalimantan Timur. These attract media attention because of their significant impact on its factory operations. The research method used in this study is a qualitative case study. It collected data through 3 (three) stages: observation, interviews, and literature study. In this research, the data reduction, data presentation, and conclusion or verification stages are the three steps to assist the authors in the data analysis. The research results show that PT Pupuk Kalimantan Timur has applied principles of Excellence Public Relations Theory by prioritizing transparency, trust, and open communication to maintain its reputation and relationships with the public. It responded quickly, provided a transparent written response regarding the incident, and actively monitored the dynamics of public opinion. PT Pupuk Kalimantan Timur's steps include stakeholder involvement, collaboration in designing PR programs, and effective online reputation management. Evaluation of these steps shows its awareness of the importance of continuous learning and adaptation to maintain its reputation and image. Therefore, PT Pupuk Kalimantan Timur's transparent, open communication approach reflects its commitment to achieving PR principles effectively in facing the challenges they are encountering.
Alfateema Business Communication Strategy in Increasing Consumer Loyalty Kurnia, Renita; Prasetyo, Bahariandi Aji; Marzal, Novrizon
Alfuad: Jurnal Sosial Keagamaan Vol. 7 No. 2 (2023)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/jsk.v7i2.10891

Abstract

Online business requires business communication that is useful for persuading potential consumers while making existing consumers loyal. One of the UMKM brands that uses business communication is Alfateema. The purpose of this research is to determine Alfateema's business communication strategy for increasing consumer loyalty. This research uses a qualitative descriptive method by collecting data through observation, interviews, and literature studies. The data analysis technique uses source triangulation. This research uses elements of communication, 7C business communication principles, and consumer loyalty characteristics. Alfateema builds relationships with consumers and increases loyalty through effective communication that the company owns across various platforms. The business employs communication principles such as completeness, conciseness, courtesy, and consideration to achieve this, as revealed by the results of the research. Then the business communication carried out by Alfateema produces a positive reputation so that consumers turn into loyal customers and faithfully use Alfateema products by making repeat buyers, recommending to others, and demonstrating immunity to the full competition.
Co-Authors Ageng Rara Cindoswari Marzal, Novrizon Prasetyo, Bahariandi Aji Uma, Dewi Wulung, Lingga Angling