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All Journal Jurnal Cahaya Keadilan Jurnal Pewarta Indonesia Alfuad: Jurnal Sosial Keagamaan Jurnal Pengabdian Masyarakat Satya Widyakarya
kurnia, renita
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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PEMANFAATAN MEDIA SOSIAL SEBAGAI KOMUNIKASI PEMASARAN BRAND ALFATEEMA DALAM PERSPEKTIF UU ITE kurnia, renita; Prasetyo, Bahariandi Aji; Uma, Dewi
Jurnal Cahaya Keadilan Vol 11 No 02 (2023): Jurnal Cahaya Keadilan Vol. 11 No. 02 Oktober 2023
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jck.v11i02.8169

Abstract

Media sosial telah mengubah cara penggunanya berkomunikasi, berinteraksi, danberpartisipasi dalam kehidupan sosial dan budaya. Media sosial juga digunakanuntuk berbisnis bagi masyarakat Indonesia. Pemanfaatan media sosial jugadigunakan pebisnis dan perusahaan sebagai komunikasi pemasaran yang ditujukankepada target sasarannya. Penerapan UU ITE sangat perlu ditegakkan agarpengguna media sosial tidak melakukan kesalahan yang dapat melanggarperaturan yang berlaku di Indonesia pada media sosial yang mereka miliki. BrandAlfeteema memanfaatkan memanfaatkan media sosialnya sebagai komunikasipemasaran dalam memasarkan produknya hingga ke Malaysia dan BruneiDarussalam mengikuti aturan yang berlaku di Indonesia. Tujuan penelitian iniuntuk mengetahui pemanfaatan media sosial sebagai komunikasi pemasaranbrand Alfateema dalam perspektif UU ITE. Metode penelitian yang digunakandeksriptif kualitatif dengan pengumpulan data secara observasi, wawancara, dandokumen. Brand Alfateema menggunakan media sosialnya untuk kegiatankomunikasi pemasaran seperti iklan, penjualan pribadi, promosi penjualan, publicrelations dan pemasaran langsung. Brand Alfateema melakukan komunikasipemasaran dengan memanfaatkan media sosialnya menerapkan dengan baikUndang-Undang Nomor 11 Tahun 2008 Tentang Informasi dan TransaksiElektronik Pasal 4, Pasal 9, Pasal 17 ayat 1-3, Pasal 28 ayat 1-2, dan Pasal 29danUndang-Undang Nomor 19 Tahun 2016 Tentang Perubahan Atas Undang-UndangNomor 11 Tahun 2008 Tentang Informasi dan Transaksi Elektronik Pasal 26 ayat 1
Transparency and Trust: Building Strong Relationships Through Open Communication PT Pupuk Kalimantan Timur Kurnia, Renita; Wulung, Lingga Angling; Cindoswari, Ageng Rara
Jurnal Pewarta Indonesia Vol 6 No 2 (2024): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v6i2.165

Abstract

This research focuses on the implementation of PT Pupuk Kalimantan Timur when it builds strong relationships with its public through open communication. Public trust and transparency are crucial in overcoming the consequences of the explosion at Factory 5 of PT Pupuk Kalimantan Timur. These attract media attention because of their significant impact on its factory operations. The research method used in this study is a qualitative case study. It collected data through 3 (three) stages: observation, interviews, and literature study. In this research, the data reduction, data presentation, and conclusion or verification stages are the three steps to assist the authors in the data analysis. The research results show that PT Pupuk Kalimantan Timur has applied principles of Excellence Public Relations Theory by prioritizing transparency, trust, and open communication to maintain its reputation and relationships with the public. It responded quickly, provided a transparent written response regarding the incident, and actively monitored the dynamics of public opinion. PT Pupuk Kalimantan Timur's steps include stakeholder involvement, collaboration in designing PR programs, and effective online reputation management. Evaluation of these steps shows its awareness of the importance of continuous learning and adaptation to maintain its reputation and image. Therefore, PT Pupuk Kalimantan Timur's transparent, open communication approach reflects its commitment to achieving PR principles effectively in facing the challenges they are encountering.
Alfateema Business Communication Strategy in Increasing Consumer Loyalty Kurnia, Renita; Prasetyo, Bahariandi Aji; Marzal, Novrizon
Alfuad: Jurnal Sosial Keagamaan Vol. 7 No. 2 (2023)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/jsk.v7i2.10891

Abstract

Online business requires business communication that is useful for persuading potential consumers while making existing consumers loyal. One of the UMKM brands that uses business communication is Alfateema. The purpose of this research is to determine Alfateema's business communication strategy for increasing consumer loyalty. This research uses a qualitative descriptive method by collecting data through observation, interviews, and literature studies. The data analysis technique uses source triangulation. This research uses elements of communication, 7C business communication principles, and consumer loyalty characteristics. Alfateema builds relationships with consumers and increases loyalty through effective communication that the company owns across various platforms. The business employs communication principles such as completeness, conciseness, courtesy, and consideration to achieve this, as revealed by the results of the research. Then the business communication carried out by Alfateema produces a positive reputation so that consumers turn into loyal customers and faithfully use Alfateema products by making repeat buyers, recommending to others, and demonstrating immunity to the full competition.
PELATIHAN PERSONAL BRANDING PADA ANGKATAN KERJA MUDA DI TANJUNG UMA KOTA BATAM cindoswari, ageng rara; Kurnia, Renita; Fajrah, Nofriani
Jurnal Pengabdian Masyarakat Satya Widyakarya Vol. 4 No. 2 (2026): JASW Vol. 04 No. 01 (2025) April - September 2026
Publisher : Lembaga Penelitian, Publikasi, & Pengabdian kepada Masyarakat, Universitas Satya Negara Indonesia (LP3M-USNI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59408/jasw.v4i2.84

Abstract

Abstrak Kegiatan Pengabdian kepada Masyarakat ini dilatarbelakangi oleh rendahnya kesiapan angkatan kerja muda dalam membangun identitas profesional, terutama dalam menghadapi tantangan dunia kerja yang semakin kompetitif di era digital. Tujuan dari kegiatan ini adalah untuk meningkatkan pemahaman dan keterampilan generasi muda dalam membangun personal branding yang efektif melalui pelatihan interaktif. Metode pelaksanaan mencakup penyampaian materi, diskusi, praktik langsung, dan simulasi wawancara kerja, penyusunan CV, serta pembuatan profil LinkedIn profesional. Kegiatan dilaksanakan dalam empat pertemuan dengan pendekatan partisipatif dan aplikatif. Hasil kegiatan menunjukkan adanya peningkatan signifikan dalam skor post-test peserta dibandingkan pre-test, dari rata-rata 86,87 menjadi 92. Peserta juga menunjukkan perubahan positif dalam membangun dokumen profesional serta kehadiran digital. Antusiasme peserta dan respon mitra menunjukkan bahwa kegiatan ini tepat sasaran dan berdampak langsung. Kegiatan ini terbukti mampu menjembatani kesenjangan antara teori personal branding dan praktik kesiapan kerja generasi muda. Diperlukan keberlanjutan program dengan cakupan yang lebih luas serta pengembangan materi lanjutan seperti portofolio digital dan soft skills. Kata kunci : Personal Branding, Kesiapan Kerja, Identitas Profesional, Angkatan Kerja Muda, Pengembangan Karir Abstract This Community Service activity was motivated by the low level of readiness among young workers in building their professional identity, especially in facing the challenges of an increasingly competitive job market in the digital age. The purpose of this activity was to improve the understanding and skills of the younger generation in building effective personal branding through interactive training. The implementation methods included material delivery, discussions, hands-on practice, and job interview simulations, CV preparation, and professional LinkedIn profile creation. The activity was carried out in four meetings with a participatory and applicative approach. The results of the activity showed a significant increase in the participants' post-test scores compared to the pre-test, from an average of 86.87 to 92. Participants also showed positive changes in developing professional documents and digital presence. The enthusiasm of the participants and the response of partners indicate that this activity was on target and had a direct impact. This activity has proven to be able to bridge the gap between personal branding theory and the practical work readiness of the younger generation. There is a need for program continuity with broader coverage and the development of advanced materials such as digital portfolios and soft skills. Keyword : Personal Branding, Work Readiness, Professional Identity, Young Workforce, Career Development
Co-Authors Ageng Rara Cindoswari Marzal, Novrizon Nofriani Fajrah, Nofriani Prasetyo, Bahariandi Aji Uma, Dewi Wulung, Lingga Angling