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Prasetyo, Bahariandi Aji
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PEMANFAATAN MEDIA SOSIAL SEBAGAI KOMUNIKASI PEMASARAN BRAND ALFATEEMA DALAM PERSPEKTIF UU ITE kurnia, renita; Prasetyo, Bahariandi Aji; Uma, Dewi
Jurnal Cahaya Keadilan Vol 11 No 02 (2023): Jurnal Cahaya Keadilan Vol. 11 No. 02 Oktober 2023
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jck.v11i02.8169

Abstract

Media sosial telah mengubah cara penggunanya berkomunikasi, berinteraksi, danberpartisipasi dalam kehidupan sosial dan budaya. Media sosial juga digunakanuntuk berbisnis bagi masyarakat Indonesia. Pemanfaatan media sosial jugadigunakan pebisnis dan perusahaan sebagai komunikasi pemasaran yang ditujukankepada target sasarannya. Penerapan UU ITE sangat perlu ditegakkan agarpengguna media sosial tidak melakukan kesalahan yang dapat melanggarperaturan yang berlaku di Indonesia pada media sosial yang mereka miliki. BrandAlfeteema memanfaatkan memanfaatkan media sosialnya sebagai komunikasipemasaran dalam memasarkan produknya hingga ke Malaysia dan BruneiDarussalam mengikuti aturan yang berlaku di Indonesia. Tujuan penelitian iniuntuk mengetahui pemanfaatan media sosial sebagai komunikasi pemasaranbrand Alfateema dalam perspektif UU ITE. Metode penelitian yang digunakandeksriptif kualitatif dengan pengumpulan data secara observasi, wawancara, dandokumen. Brand Alfateema menggunakan media sosialnya untuk kegiatankomunikasi pemasaran seperti iklan, penjualan pribadi, promosi penjualan, publicrelations dan pemasaran langsung. Brand Alfateema melakukan komunikasipemasaran dengan memanfaatkan media sosialnya menerapkan dengan baikUndang-Undang Nomor 11 Tahun 2008 Tentang Informasi dan TransaksiElektronik Pasal 4, Pasal 9, Pasal 17 ayat 1-3, Pasal 28 ayat 1-2, dan Pasal 29danUndang-Undang Nomor 19 Tahun 2016 Tentang Perubahan Atas Undang-UndangNomor 11 Tahun 2008 Tentang Informasi dan Transaksi Elektronik Pasal 26 ayat 1
PELATIHAN PENGGUNAAN FINANCIAL TECHNOLOGIES UNTUK PENGUATAN STATEGI BISNIS AYANGKU SALON MERUPAKAN PELAKU UMKM DI BATAM Pratiwi, Mariska Putri; Pangaribuan, Hotma; Sihotang , Sunarsan; Prasetyo, Bahariandi Aji
JUPADAI : Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2024): Volume 3 Nomor 1 2024
Publisher : Asosiasi Dosen Akutansi Indonesia, KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64795/jupadai.v3i1.135

Abstract

Pelatihan Penggunaan Financial Technologies untuk Penguatan Strategi Bisnis pada Pelaku UMKM di Kota Batam bertujuan untuk meningkatkan pengetahuan dan kemampuan pelaku UMKM dalam memanfaatkan teknologi keuangan (fintech) untuk memperkuat strategi bisnis mereka. Pelatihan ini membahas berbagai topik terkait fintech, seperti pembayaran digital, peminjaman modal, dan pengelolaan keuangan. Diharapkan melalui pelatihan ini, pelaku UMKM di Kota Batam dapat memahami manfaat fintech bagi bisnis mereka, Memilih dan menggunakan platform fintech yang tepat, Meningkatkan efisiensi dan efektivitas operasi bisnis mereka, Memperluas jangkauan pasar mereka dan Meningkatkan profitabilitas bisnis mereka.
Penentuan Kriteria pada Pemilihan Supplier di Bidang Otomotif Tarigan, Elsya Paskaria Loyda; Zetli, Sri; Prasetyo, Bahariandi Aji; Sumantika, Arsyad; Tambunan, Juniansyah
JURNAL REKAYASA SISTEM INDUSTRI Vol 10 No 1 (2024): November 2024
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jrsi.v10i1.9432

Abstract

Competition in the automotive world causes business people to look for ways to satisfy consumers. One way that can be done by business people is to choose the best supplier, who can meet consumer needs so that consumers feel satisfied. UKM YY is one of the businesses engaged in the automotive sector. Some problems in this UKM are related to the products offered by suppliers, namely: bad quality, late delivery, and irresponsibility for product, both in terms of quantity and quality. Some of these things cause business people to be reluctant to use the product again so that suppliers lose customers. This study aims to get best supplier, to fullfill consumer needs by using the AHP method. The criteria that most wanted of the business are quality and responsibility of the supplier. The supplier that choosen is Triwarna Color Center.
Edukasi Pemilahan dan Pemanfaatan Sampah Organik dan Non Organik di Desa Tembesi, Batam Sumantika, Arsyad; Sirait, Ganda; Prasetyo, Bahariandi Aji; Oktavia, Yunisa
Jurnal Pengabdian Cendikia Nusantara Vol 2 No 1 (2024): Jurnal Pengabdian Cendikia Nusantara
Publisher : Lembaga Riset Cendekia, Yayasan Berkah Putera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Waste is a serious problem that is often encountered in today's society. This community service activity was carried out in Tembesi Village, Batam Regency. The knowledge and practices of waste management in the Tembesi Village community are still limited. Inadequate supporting facilities also worsen this situation. Therefore, it is important to increase public awareness so that they don't just throw away rubbish, but also educate them on how to sort waste. Based on these problems, this community service activity aims to provide a solution through education on the importance of maintaining cleanliness, sorting and separating organic and inorganic waste and utilizing waste that has been processed in such a way that it has economic value. The actual form of this activity is to support the provision of separate waste bin facilities. The method used in carrying out this service activity is education. Through this service activity, the community becomes aware of the importance of maintaining cleanliness, understands better how to sort waste independently and better understands the benefits. Apart from that, Tembesi residents can also feel the benefits of processing waste using the 3R method, namely Reduce, Reuse, Recycle.
Edukasi Penerapan Sistem 3R (Reduce, Reuse, Recycle) pada Masyarakat Kota Batam Sumantika, Arsyad; Sirait, Ganda; Prasetyo, Bahariandi Aji; Tarigan, Elsya P.L.
Jurnal Pengabdian Cendikia Nusantara Vol 3 No 1 (2025): Jurnal Pengabdian Cendikia Nusantara
Publisher : Lembaga Riset Cendekia, Yayasan Berkah Putera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70104/pcn.v3i1.124

Abstract

The focus of this community service initiative is to provide an understanding to the community about the implementation of the 3R system (Reduce, Reuse, Recycle) as an effective waste management approach in Batam City. The background of this activity is the increase in the volume of household waste and the decreasing public knowledge about sustainable waste management. The application of the method uses a persuasive strategy to increase public awareness of the importance of protecting the environment and converting waste into economic value. To achieve this goal, materials about waste, information about the dangers of waste, and the application of the 3R method in household waste management are provided. The community service team also distributed books on how to maintain a clean and healthy environment and manage waste. The results of the activity showed an increase in public understanding of the 3R method and high enthusiasm for improving waste management in the future. This activity not only aims to provide knowledge about processing waste into something valuable, but also encourages the growth of entrepreneurial ideas related to waste management in Batam City.
Analisis Pengendalian Kualitas Produk Keripik Tempe di Batam Menggunakan Pendekatan Metode FMEA dan RCA Sumantika, Arsyad; Tarigan , Elsya Paskaria Loyda; Prasetyo, Bahariandi Aji
JURNAL SURYA TEKNIKA Vol. 12 No. 1 (2025): JURNAL SURYA TEKNIKA
Publisher : Fakultas Teknik UMRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/jst.v12i1.9262

Abstract

This study aims to analyze the quality control of tempeh chips products in Batam using the Failure Mode and Effect Analysis (FMEA) and Root Cause Analysis (RCA) approaches. Tempeh chips are processed food products that have significant economic value for MSMEs in Batam, but often face various challenges related to quality control. The research method used is a combined qualitative and quantitative approach with a sample of 3 MSMEs producing tempeh chips in Batam. The results of the study identified several major quality problems in the tempeh chips production process, including non-uniform thickness, damaged packaging, soft texture, imperfect packaging seals, and weight contents that do not match the label. Through the application of FMEA, this study calculates the Risk Priority Number (RPN) for each failure mode, identifying five critical problems with the highest RPN values. Furthermore, using RCA and 5-Why analysis so that the root cause of each problem can be identified based on human, machine, method, material, and environmental factors. Based on the results of the analysis, this study recommends a series of comprehensive quality control recommendations, including the development of Standard Operating Procedures (SOPs), quality monitoring systems, employee training programs, and the implementation of quality control checkpoints. This research provides a significant contribution to the development of the tempeh chips industry in Batam and can be a reference for similar research in other areas.
ANALISIS PENGENDALIAN PRODUKSI DAN PERSEDIAAN PRODUK DONAT PADA UKM DONAT NB Tarihoran, Rifka; Prasetyo, Bahariandi Aji
Computer Science and Industrial Engineering Vol 13 No 1 (2025): Comasie Vol 13 No 1
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/comasiejournal.v13i1.10291

Abstract

UKM Donat NB merupakan usaha kecil menengah yang bergerak di bidang produksi donat. Permintaan donat di UKM Donat NB sangat fluktuatif, sehingga sering kali terjadi kelebihan stok atau kehabisan stok. Penelitian ini bertujuan untuk menentukan metode peramalan terbaik dan menghitung kebutuhan bahan baku menggunakan metode Economic Order Quantity (EOQ), Safety Stock, dan Reorder Point (ROP) untuk mengoptimalkan pengendalian persediaan. Metode peramalan yang digunakan dalam penelitian ini adalah Moving Average (MA), Weighted Moving Average (WMA), dan Holt-Winters, dengan uji akurasi menggunakan MAD, MSE, dan MAPE berdasarkan data permintaan dari April 2024 hingga Maret 2025. Hasil penelitian menunjukkan bahwa metode Holt-Winters merupakan metode yang paling akurat, dengan tingkat kesalahan terendah. Peramalan permintaan donat untuk empat bulan mendatang diperkirakan sebesar 33.374 pcs pada bulan April, 27.570 pcs pada bulan Mei, 23.672 pcs pada bulan Juni, dan 21.306 pcs pada bulan Juli. Berdasarkan perkiraan tersebut, perhitungan EOQ, Safety Stock, dan ROP dapat menjadi acuan dalam menentukan jumlah dan waktu pemesanan bahan baku, sehingga perusahaan dapat meminimalisir risiko terjadinya kelebihan stok maupun kekurangan stok.
ANALISIS PENGENDALIAN KUALITAS PRODUK BATAKO PADA PT BODEM MAS JAYA Ardianto, Pujo; Prasetyo, Bahariandi Aji
Computer Science and Industrial Engineering Vol 13 No 3 (2025): Comasie Vol 13 No 3
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/comasiejournal.v13i3.10495

Abstract

PT Bodem Mas Jaya is a company engaged in the production and distribution of concrete blocks in Batam City. From December 2023 to November 2024, the company faced quality control issues, with the defect rate consistently exceeding the maximum allowable limit of 3%. This affected the company’s ability to meet market demand optimally. This study aims to analyze quality control in the concrete block production process and evaluate the results of implemented improvement initiatives. The method used is Six Sigma with the DMAIC (Define, Measure, Analyze, Improve, Control) approach. The analysis showed that before improvements, the production process had an average DPMO of 20,510.7 with a sigma level of 3.54, and the number of defective products reached 14,395 pcs out of a total output of 132,517 pcs. After implementing improvements such as morning briefings, SOP development, sand filtering, machine maintenance, and cleaning of the production area, process performance improved. The average DPMO decreased to 17,004.8, the sigma level increased to 3.62, and the percentage of good products rose to 95% – 99%, with the number of defective products reduced to 6,200 pcs out of a total output of 121,622 pcs during the period from December 2024 to May 2025.
Co-Authors Ardianto, Pujo kurnia, renita Oktavia, Yunisa Pangaribuan, Hotma Pratiwi, Mariska Putri Sihotang , Sunarsan Sirait, Ganda Sumantika, Arsyad Tambunan, Juniansyah Tarigan , Elsya Paskaria Loyda Tarigan, Elsya P.L. Tarigan, Elsya Paskaria Loyda Tarihoran, Rifka Uma, Dewi Zetli, Sri