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All Journal Journal of Humanities and Social Studies Abdi Masyarakat UIKA
Tamima, Aqila
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Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences

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Analysis of Marketing Strategies in Increasing Sales at Karimah Dimsum in an Islamic Economic Perspective Tamima, Aqila; Nawawi, Zuhrinal M.
AMK : Abdi Masyarakat UIKA Vol. 3 No. 1 (2024): MARET
Publisher : Universitas Ibn Khaldun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/amk.v3i1.2198

Abstract

Islam has a positive attitude towards economic activity. The more Muslims are involved in economic activities, the better if the goals of the process are consistent with Islamic teachings. Becoming an entrepreneur is a solution to the financial problems of Muslims, especially the high poverty rate. The main factors in Micro, Small, and Medium Enterprises (MSMEs) that are of concern are marketing strategy, customer satisfaction, production and distribution, and price changes. This research aims to determine the marketing strategy carried out by one of the strengthening MSMEs in Batu Bara. The research method uses qualitative methods with an approach using qualitative descriptive methods. Data collection techniques using observation, interviews, and documentation to obtain real data in the field of marketing. The analysis techniques used are data reduction, data presentation, and drawing conclusions and verification. The results of this research are that in carrying out the marketing strategy for Dimsum Karimah, which is a pioneer of MSMEs in the Batu Bara area, it uses a marketing mix (Product, Price, Promotion, and Location). The products sold are quality, prices match the quality, promotions with the arrival of the ball, providing testers and social media assistance. And its strategic location. The Islamic marketing strategy is to apply the principle of justice, and the principle of honesty by not comparing the product with other dim sum products, maximum service, and not doing things wrong in setting prices and promotions. In increasing sales of dimsum karimah, namely by maintaining the quality of its products which have been proven to be halal, carrying out promotions assisted by the social media Instagram. It is hoped that the implementation of the marketing strategy can set an example for other MSMEs, not only is margin a priority but good service can make consumers continue to choose Dimsum Karimah as a place to buy snacks in the Batu Bara area.
The Effect Of Security And Benefits Of Using Digital Wallets (E-Wallets) On Payment Interest In Online Transactions Tamima, Aqila; Qarni, Waizul; Dharma, Budi
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 4, No 2 (2020): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i3..10803

Abstract

This study aims to analyze the influence of security and benefits of the use of digital wallets (E-wallets) on payment interest in online transactions among students. This study uses a quantitative approach. The data used in this study is primary data obtained from questionnaires. The sampling technique used in this study is Proportionate Random Sampling. The respondents involved in this study were 87 people. The data analysis used in this study includes multiple regression analysis. The results of the study show that security and benefits have a positive and significant effect on interest in online transactions using digital wallets (E-wallets) in students. The model built was confussed to explain the interest in transactions using digital wallets (E-wallets) by 54.8%. For further research, it is recommended to increase the scope of research and other variables that have an influence on the interest in online payment transactions using digital wallets (E-wallets) so that they are not limited to security and benefit variables only. For E-wallet service providers, they must further increase the benefits of the application so that they can compete with other E-wallet applications. Then security must also be improved because of the rampant cybercrime problem that can harm consumers.
Co-Authors Dharma, Budi Qarni, Waizul Zuhrinal M. Nawawi