Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Buletin Ilmiah IMPAS Parta: Jurnal Pengabdian Kepada Masyarakat
Malle, Imanuel
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH PENGGUNAAN TEKNOLOGI IRIGASI TETES TERHADAP PENDAPATAN USAHATANI CABAI DI KECAMATAN WOLOWAE KABUPATEN NAGEKEO Ramot, Karolina; Surayasa, Made Tusan; Malle, Imanuel
Buletin Ilmiah Impas Vol 25 No 1 (2024): Volume: 25 No.: 1 Edisi April 2024
Publisher : Undana Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/impas.v25i1.16320

Abstract

The constraint faced by farmers in Wolowae Sub-district is the lack of water availability during the dry season. One of the efforts to increase agricultural productivity in drylands is to develop water-saving irrigation technology (drip irrigation), on land with limited water sources. Adopting an agricultural technology will certainly require additional costs in the production process. This study aims to determine: (1) the productivity of chili farming before and after using drip irrigation technology (2) the difference in chili farming income before and after using drip irrigation technology and (3) the feasibility of chili farming that applies drip irrigation technology. This research was conducted in Anakoli Village and Totomala Village, Wolowae District, Nagekeo Regency in May and June 2023. The research location was determined by purposive sampling. The determination of the sample in this study was carried out using the simple random sampling method with a sample size of 78 people determined using the Isaac and Michael formula. The data collection method in this study is a survey method by collecting primary data and secondary data. The collected data were analyzed descriptively and a simple statistical test was carried out, namely the Paired sample T-test (t test). The results showed that (1) the productivity of chili farms after using drip irrigation technology is higher than before using drip irrigation technology (4 tons / ha) (2) there is a significant difference in income on chili farms before and after using drip irrigation technology (0.006 <0.05) and (3) R / C ratio shows that the value of R / C> 1 so that chili farms using drip irrigation technology are feasible to cultivate R / C (5.03).
Pemasaran Pisang Nugget oleh Kelompok Muda di Manikin, Kupang: Strategi Efektif Malle, Imanuel
Parta: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2023)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/parta.v4i2.4543

Abstract

Strategi pemasaran merangkum cara-cara dimana bauran pemasaran disyukuri untuk menarik dan memuaskan pasar sasaran dan sekaligus mewujudkan tujuan perusahaan. Para pemuda dan mahasiswa di wilayah ini membentuk komunitas untuk memanfaatkan potensi lokal sepertimengolah buah pisang menjadi produk Pisang Nugget yang telah dikemas dengan nama “Queen Banana” namun masih kurang paham akan strategi pemasaran untuk penjualan produk. Tujuan dari kegiatan pengabdian ini adalah menyampaikan materi tentang strategi pemasaran yang tepat. Kegiatan pengabdian diawali dengan pertemuan bersama mitra. Dalam pertemuan tersebut, tim dosen memberitahukan untuk mengundang anggota kelompok, tokoh agama, pemerintah dan petani, dalam rangka penyampaian informasi yang terukur.Tahap pelaksanakan melalui pemaparan materi, diskusi dan demonstrasi. Berdasarkan hasil pengabdian strategi pemasaran saat ini perlu mengikuti perkembangan berupa strategi pemasaran online menggunakan facebook, wa, Istagram, shopee, lazada dan membuat website contoh: blog, book online, marketplace, iklan online tanpa meninggalkan strategi pemasaran konvensional secara offline. Media tersebut dapat berupa televisi, radio, baliho, flayer, poster, dan acara (event), kartu nama, door to door, pamflet dan pengiriman surat. Kegiatan pengabdian seperti strategi pemasaran perlu dilakukan terhadap kaum muda untuk menambah pengetahuan dan keterampilan karena sangat berpotensi memanfaatkan teknologi media sosial untuk menarik pembeli.
Co-Authors Ramot, Karolina Surayasa, Made Tusan