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All Journal Ilomata International Journal of Social Science Jurnal Penelitian Pendidikan Indonesia
Siagian, Erwin Iriyanto
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Persuasive Communication in Business Negotiations: Strategies and Techniques Siagian, Erwin Iriyanto; Nurkarim, Muhammad Cesar; Maharani, Nadia
Ilomata International Journal of Social Science Vol. 5 No. 2 (2024): April 2024
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v5i2.1165

Abstract

In the realm of business negotiations, persuasive communication stands as a cornerstone for achieving favorable outcomes. It involves the strategic use of language, body language, and emotional intelligence to influence counterparts towards mutually beneficial agreements. Understanding the nuances of persuasive communication in this context is crucial for navigating the complexities of modern business interactions. This study aims to explore the strategies and techniques of persuasive communication in business negotiations, with a focus on understanding its underlying principles, practical applications, and impact on negotiation outcomes. Through a comprehensive review of existing literature, the study seeks to identify key trends, challenges, and opportunities in the field, providing insights for practitioners and researchers alike. The research methodology employed in this study is a thorough literature review conducted using NVivo, a qualitative analysis software. Relevant sources including books, academic journals, articles, and reports were collected and analyzed to gain insights into persuasive communication strategies in business negotiations. The data collected were systematically analyzed to identify recurring themes, patterns, and relationships, providing a rich understanding of the subject matter. The study findings reveal a myriad of persuasive communication strategies and techniques employed in business negotiations, ranging from linguistic tactics to nonverbal cues and emotional appeals. Key themes identified include the importance of building rapport, understanding counterpart motivations, and adapting communication approaches to suit diverse cultural contexts. The implications of this study extend to both practitioners and researchers in the field of business negotiations. Practitioners can gain valuable insights into effective communication strategies, enabling them to navigate negotiations with confidence and finesse.
Case study of business model adaptation in the travel industry: targeting generation z Siagian, Erwin Iriyanto; Anisa, Nurul
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020245007

Abstract

This research aims to analyze the adaptation of Travel Hajimena Berkah Jaya's business model in reaching Generation Z, a demographic group heavily influenced by digital technology. Using a descriptive qualitative approach, data was collected through in-depth interviews, direct observation, social media content analysis, and internal company documents. Thematic analysis techniques were used to identify key patterns in the company's business adaptation strategies. The results showed that the most effective strategy was marketing through collaboration with social media influencers, which significantly increased brand visibility and appeal to Generation Z, compared to other strategies such as mobile app development or data-driven service personalization. This strategy allows companies to reach a wide audience quickly and relevantly, according to this generation's preferences. This research provides practical insights for travel industry players to develop business adaptation strategies that are based on technology and market needs.
Co-Authors AA Sudharmawan, AA Anisa, Nurul Nurkarim, Muhammad Cesar