Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Jurnal Bisnis dan Kewirausahaan (Journal of Business and Entrepreneurship) East Asian Journal of Multidisciplinary Research (EAJMR)
Herliana, Grace
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
IMPLEMENTASI WORK FROM HOME DAN DAMPAKNYA TERHADAP KINERJA KARYAWAN Herliana, Grace; Herdiansyah, Getrudis Anyanovena Krawing; Adriana, Erica
Journal of Business And Entrepreneurship Vol. 11 No. 1 (2023): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (May 2023 Edition)
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46273/jobe.v11i1.367

Abstract

Working from home as a response to the global pandemic has brought significant chances to the world of work. This research aims to examine the implementation of remote work and its impact on employee performance. The study demonstrates that employee performance is significantly influenced by the implementation of remote work. One of the benefits found is the flexibility of time provided by working from home, allowing employees to adjust their work schedules to their personal needs. Additionally, there is a positive correlation between employee productivity and a more comfortable work environment with fewer distractions. However, the research also indentifies several challenges faced by workers when working from home. Feelingsof social isolation, a lack of team collaboration, and difficulties in communication are some of these challenges. Organizations need to provide adequate technologiical infrastructure and apporopriate training to ensure that employees can easily adapt to working from home when addressing these issuies. Therefore, the implementation of remote work has a significant impact on employee performance. Benefits such as flexible working hours and increased pproductivity can be achieved, although there are some challenges that need to be addessed. Hance, it is crucial for companies to continuously monitoor and impprove remote work practices to optimiize employee performance in an ever-changing work environment.
The Impact of Augmented Reality and Live Streaming on Maybelline Makeup Purchase Decisions Among Female Students in Malang Raya Herliana, Grace; Sin, Liem Gai
East Asian Journal of Multidisciplinary Research Vol. 3 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i9.11098

Abstract

Makeup purchases are increasingly made online driven by the growing use of digital technology, especially among Generation Z. This research evaluates the impact of augmented reality and live streaming on purchase decisions. Using a quantitative approach, data were collected via surveys from 133 female university students in Malang Raya who use Maybelline products. Analyzed through multiple linear regression findings show that augmented reality enhances purchasing decisions by allowing virtual product trials, which boosts consumer confidence. Live streaming enriches the experience with real-time interactions and product demos. The combined effect of augmented reality and live streaming significantly influences consumer preferences, highlighting the need for Maybelline to optimize these strategies to boost engagement and sales in the Malang Raya region.
Co-Authors Adriana, Erica Herdiansyah, Getrudis Anyanovena Krawing Sin, Liem Gai