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All Journal IKRA-ITH ABDIMAS Jurnal Bisnis dan Kewirausahaan (Journal of Business and Entrepreneurship)
Widyastuti, Dominica Arni
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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HECARE: SUSTAINABILITY START-UP INNOVATION BASED ON CIRCULAR ECONOMY THROUGH PROCESSING FOOD WASTE INTO PRODUCTS WITH HIGH USE VALUE Purmayanti, Ni Putu; Suyantini, Kadek Enik; Ardani, Kadek Juli; Widyastuti, Dominica Arni; Hatta, Holila
Journal of Business And Entrepreneurship Vol. 11 No. 2 (2023): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (November 2023 Edition)
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46273/jobe.v11i2.416

Abstract

Indonesia become a country with the largest food waste producer in ASEAN in 2021 with the amount of waste reaching 20.9 tons per year and will increase every year has a significant impact on the environment. Food waste produces methane and carbon dioxide gas compounds which result in decreased oxygen levels in the earth's atmosphere. Therefore, it is necessary to have special handling of the problem of food waste so that it does not increase in the future. Handling this environmental problem is closely related to the implementation of the 13th SDGs goals related to tackling climate change. Develop startups that can answer these problems can be one of the solutions, in line with this, startup companies that are part of the digital economy contribute to the digital economy as part of the digital economy contributed 4% of GDP. Therefore, it is necessary to know how to plan for the development of circular economy-based startups, identify the influence and role of star-ups, and how to take steps to design strategies to build consumer brand awareness of the Start-Up developed. The subjects of this study were respondents who were taken by random sampling technique. Data collection was carried out using questionnaires, interviews, and documentation Afterwards, it was analyzed using qualitative methods by conducting credibility tests (time triangulation and member checks), transferability tests and dependability tests, and then the interview results were analyzed using qualitative descriptive methods. From the results of the research conducted, the results of HECARE Start-up planning based on a circular economy, the influence and role of HECARE in sustainable development plans, and strategies for building consumer brand awareness in supporting startup sustainability. Research on HECARE focuses on three problem formulations, consisting of how to plan in developing start-up, operating and production processes in creating products with high use value, and strategies to build consumer brand awareness in supporting a start-up that are developed. Based on this, the development of HECARE was designed which has a scope on product innovation from food waste. The development of this startup is in line with the 8th SDGs goal, namely the goal to encourage sustainable and inclusive economic growth, employment and decent work for all by being sustainably managed based on a circular economy that has not existed in previous studies.
GREEN PURCHASE INTENTION ANALYSIS FOR MENSTRUAL CUP PRODUCTS Laili, Annisa Nur; Widyastuti, Dominica Arni
Journal of Business And Entrepreneurship Vol. 11 No. 2 (2023): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (November 2023 Edition)
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46273/jobe.v11i2.418

Abstract

This research discusses sustainability that impacts the environment. We as humans find it very difficult not to coexist with objects that have plastic materials. Especially for women, who use sanitary napkin products for single use and have a negative impact on the environment and for the women themselves can be attacked by diseases, Such as cancer. Menstrual Cup is a replacement product for disposable sanitary napkins that has better benefits compared to other menstrual products. However, in Indonesia itself, Menstrual Cup is still something foreign and taboo because of the way it is used and the negative stigma given to consumers. The research that has been conducted aims to determine how much influence Green Product Knowledge and Consumer Doubts have on the Green Purchase Intention of Menstrual Cup products. This research used Explanatory Research with a quantitative approach. Data was collected online using a web link from Qualtrics Survey, using a Semantic Differential scales. The questionnaire link was distributed through social media such as: Whatsapp, Instagram and so on. The number of respondents taken was 128 Gen Z female respondents who have experienced menstruation and who have never used a menstrual cup. The data was processed using Multiple Linear Regression. The research method used is quantitative research using multiple linear regression analysis. The findings of this study are that there is a positive influence of the Green Product Knowledge variable and the Consumer Doubt variable which does not have a significant effect on Green Purchase Intention. The results of this study can provide insight to companies and future researchers. It is also hoped that this research can be expanded to include and focus on single or married women, Gen Z, Gen Millennials and others. The limitation of this research is on Gen Z women in Jakarta who have never used menstrual cup products. There is not much research about menstrual cup, especially in Jakarta Indonesia.
Penyuluhan Pengetahuan Dasar Transaksi Digital Dalam Bisnis Usaha Mikro, Kecil, dan Menengah (UMKM) Indarmawan, Aldo; Lestari, Dinda Dwi; Mariano, Houce; Indriani, Putri; Simon, Victoria; Mihardja, Eli Jamilah; Agustini, Prima Mulyasari; Widyastuti, Dominica Arni
IKRA-ITH ABDIMAS Vol. 8 No. 3 (2024): Jurnal IKRAITH-ABDIMAS Vol 8 No 3 November 2024
Publisher : Universitas Persada Indonesia YAI

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Abstract

Seiring dengan perkembangan pesat teknologi informasi, perubahan pola komunikasi dalam masyarakat semakin terasa.. Media digital yang hadir memberikan kemudahan dalam menjangkau berbagai kalangan, termasuk pelaku Usaha Mikro, Kecil, dan Menengah (UMKM). Meskipun media digital menawarkan banyak manfaat, banyak pelaku UMKM yang masih kesulitan memanfaatkannya secara maksimal untuk promosi dan pemasaran produk mereka. Oleh karena itu, pengabdian ini bertujuan untuk memberikan pemahaman mengenai pemanfaatan media digital bagi pelaku UMKM, khususnya dalam konteks pemasaran produk melalui platform digital. Pengabdian dilaksanakan dalam bentuk webinar yang mengundang narasumber ahli di bidang digital media, yakni CEO Hello Bill, untuk memberikan wawasan mengenai digital marketing dan pemanfaatan alat transaksi digital yang efektif. Webinar ini bertujuan untuk memberikan pelatihan kepada pelaku UMKM mengenai penggunaan media digital dan alat digital dalam mempermudah transaksi dan promosi produk. Hasil kegiatan menunjukkan bahwa peserta UMKM memperoleh pemahaman baru tentang bagaimana media sosial dan alat digital dapat digunakan untuk memperluas pasar mereka dan mengembangkan usaha secara lebih efisien. Dengan demikian, pengabdian ini diharapkan dapat membantu pelaku UMKM dalam beradaptasi dengan perkembangan teknologi digital dan meningkatkan daya saing usaha mereka melalui pemanfaatan platform digital, serta mendukung pelestarian budaya melalui promosi produk-produk khas Indonesia.
Workshop Design Thinking Project Based Strategi Komunikasi Pemasaran Widyastuti, Dominica Arni; Febrian, Raden Aryo; Arditiar, Adrian; Mardiyah, Siti; Arianti, Vira Hasna
IKRA-ITH ABDIMAS Vol. 9 No. 1 (2025): Jurnal IKRAITH-ABDIMAS Vol 9 No 1 Maret 2025
Publisher : Universitas Persada Indonesia YAI

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Abstract

Workshop Project Based Design Thinking dengan aspek strategi komunikasi dan pemasaran telah dilakukan. Berawal dari penerapan Pembelajaran menggunakan PBDT dengan para guru dari MGMP mata pelajaran Prakarya dan Kewirausahaan di wilayah Jakarta beserta siswa SMA / Sederajat, mereka mulai memahami mengenai proses berpikir dalam memecahkan suatu permasalahan dengan menggunakan Design Thinking. Workshop Project Based Design Thinking ini, terdiri dari 3 sesi, dimana sesi pertama berupa pemaparan mengenai industri kendaraan listrik secara umum dari perusahaan mitra. Pada sesi kedua berupa pemaparan konsep mengenai komunikasi pemasaran, selanjutnya pada sesi terakhir berupa latihan dalam menerapkan Design Thinking. Dari hasil kegiatan ini peserta dari MGMP Kewirausahaan dapat memahami penerapan design thinking, khususnya pada strategi komunikasi pemasaran. Peserta menjadi lebih memahami mengenai industri kendaraan listrik dan bagaimana mereka dapat ide dalam membuat strategi komunikasi pemasaran. Dari hasil kegiatan ini, telah diwujudkan kerjasama yang bersinergi dengan mitra yaitu perusahaan penghasil motor listrik, dimana dengan metode Design Thinking dapat ditemukan beberapa temuan isu baru yang ada pada benak masyarakat. Pertemuan antar dua pihak antara para peserta pelatihan dari MGMP SMA dan industri memberi banyak masukan mengenai isu terbaru, dan pada akhirnya peserta dapat memberikan masukan mengenai ide baru mengenai komunikasi pemasaran yang tepat sasaran pada target pasar dari perusahaan tersebut. Berdasarkan hasil kegiatan ini, disarankan agar pelatihan yang berkaitan dengan Design Thinking Project Based Komunikasi Pemasaran dapat lebih sering dilakukan dan lebih mengembangkan kembali mengenai materi yang akan diberikan untuk pemahaman yang lebih mendalam.
Co-Authors Ardani, Kadek Juli Arditiar, Adrian Arianti, Vira Hasna Eli Jamilah Mihardja Holila Hatta Indarmawan, Aldo Indriani, Putri Laili, Annisa Nur Lestari, Dinda Dwi Mariano, Houce Prima Mulyasari Agustina Purmayanti, Ni Putu Raden Aryo Febrian Simon, Victoria Siti Mardiyah Suyantini, Kadek Enik