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All Journal Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Fokus Abdimas
Saudah, Nurus
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Journal : Fokus Abdimas

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Pengembangan Usaha Sablon Kaos Kustom Nyala Tshirt Berbasis Digital dan Ramah Lingkungan untuk menumbuhkan Jiwa Kewirausahaan Mahasiswa Yuliati, Yuliati; Indriyatni, Lies; Mutiarasari, Anggun; Isnain, Ariyantiano Bagus Muchamad; Jannah, Diah Riyadlil; Saudah, Nurus
Fokus ABDIMAS Vol 3, No 1: April 2024
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.3.1.42-48

Abstract

The clothing industry, particularly t-shirts, has experienced rapid growth as a means of self-expression and lifestyle in recent decades. The demand for custom t-shirts has increased alongside society's interest in unique and personalized clothing. Digital technology and printing have facilitated the rapid and high-quality production of custom t-shirts. Custom t-shirt printing businesses offer promising business opportunities by understanding market trends, consumer needs, and utilizing the latest technology. "Nyala T-Shirt" not only offers custom t-shirts with unique designs but also is committed to reducing plastic waste through the use of eco-friendly packaging. Through strategic marketing, including promotion through social media, collaboration with influencers, and direct sales, this business aims to increase brand awareness and sales of custom t-shirts. The goal is not only to generate profits but also to inspire students to develop their entrepreneurial spirit and hone their entrepreneurial skills. With creativity, product quality, and the right use of technology, this custom t-shirt printing business is expected to grow sustainably and serve as a platform for innovation and creativity. Keywords: T-shirt printing, entrepreneurial skill
MENINGKATKAN PEMBERDAYAAN MASYARAKAT TERHADAP UMKM MELALUI E - DIGITAL DI KELURAHAN GAJAHMUNGKUR Kurniawati, Endang; Zulfa, Intan Amalina; Andani, Berliana Indah; Salsabil, Ahmad Rivaldi; Saudah, Nurus; Iqbal, Fariez
Fokus ABDIMAS Vol 4, No 2: Oktober 2025
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.4.2.127-131

Abstract

AbstractIn the growing E- digital era, the use of information and communication technologies has been a key factor in the survival and growth of micro, small, and medium enterprises (MSMEs). SMEs constitute the backbone of Indonesia’s reeconomy, contributing significantly to gross domestic product (GDP) and labor absorption. However, many SMEs still face challenges in accessing wider markets, promoting products, and increasing competitiveness. SMEs in Indonesia play a very vital role in the reeconomy, contributing almost 60% to GDP and absorbing a lot of labour. However, many SMEs are still lagging behind in terms of marketing, especially in utilizing E- digital technologies as per the current conditions. Many SME actors are yet to realize the importance of E- digital marketing to enhance their competitiveness and reach a wider market. the empowerment of SMEs through E - DIGITAL MARKETING, along with the rapid development of information technologies that are changing the way businesses operate.Keywords: the use of information and communication technologies, promoting products, and increasing competitiveness. E - DIGITAL MARKETING
Co-Authors Andani, Berliana Indah Endang Kurniawati, Endang Iqbal, Fariez Isnain, Ariyantiano Bagus Muchamad Jannah, Diah Riyadlil Lies Indriyatni Mutiarasari, Anggun Salsabil, Ahmad Rivaldi Tasriastuti, Nurrohmi Ambar Yuliati - Zulfa, Intan Amalina