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All Journal Tepis Wiring : Jurnal Pengabdian Masyarakat
Aziz, Muh Nur Luthfi
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Humanities Environmental Science Public Health

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Implementasi Digital Marketing Produk Batik Ngangkrik-Madiun sebagai Solusi Komunikasi Pemasaran Modern Riyanto, Slamet; Aziz, Muh Nur Luthfi; Latjuba Sofyan STT; Yuda, Yoga Prisma
Jurnal Pengabdian Masyarakat: Tipis Wiring Vol 3 No 1 (2024): Tepis Wiring: Jurnal Pengabdian Masyarakat
Publisher : Fakultas Ekonomi dan Bisnis Unversitas Islam Raden Rahmat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/tepiswiring.v3i1.4127

Abstract

The purpose of this activity is to find out the implementation of digital marketing for Batik Ngangkrik products as a form of modern marketing communication solutions. The forms of this activity include product photos, online store creation, dissemination of the use of digital marketing and promotions in the form of digital content. The results of this activity indicate that digital marketing activities for Ngangkrik batik products have not yielded significant results in supporting the marketing and sales of batik products. This is because the intensity of promotion through digital content on social media has not run optimally. In addition, the community service team still has difficulty identifying or highlighting the product value of Ngangkrik batik. Furthermore, it is necessary to carry out promotional activities by creating various digital content by utilizing paid Ads on social media
Co-Authors Latjuba Sofyan STT Yoga Prisma Yuda