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All Journal Managere: Indonesian Journal of Educational Management Proceeding of International Conference on Humanity Education and Society
Afidah, Briliana
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Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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OPTIMIZATION OF PUBLIC RELATIONS MANAGEMENT IN INCREASING BRANDING AND ATTRACTIVENESS OF ISLAMIC EDUCATION INSTITUTIONS Afidah, Briliana
Managere: Indonesian Journal of Educational Management Vol. 6 No. 1 (2024)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52627/managere.v6i1.411

Abstract

This study focuses on optimizing the role of public relations in building the branding of state Islamic high schools and its impact on public interest. The purpose of this study is to analyze strategies that can be applied by public relations to strengthen the branding of Islamic high schools and increase public interest. The research method used is a qualitative approach with a descriptive research type. Data collection techniques include directed interviews, observation, and documentation. Data analysis is carried out through interactive data analysis techniques that include data reduction, data presentation, and conclusions. The results of the study indicate that the optimal role of public relations, supported by the quality of human resources, effective promotion, good communication, and adequate facilities, can significantly increase the branding of Islamic high schools and attract public interest. The integration of technology in promotional strategies has also proven to be a key factor in the digital era. The implications of this study provide insight for other Islamic educational institutions to develop effective branding strategies to increase their appeal and reputation in the eyes of the public.
CONFLICT MANAGEMENT IN ISLAMIC EDUCATIONAL INSTITUTIONS: PREVENTIVE AND RESOLUTIVE STRATEGIES Goffar, Abdul; Afidah, Briliana
International Conference on Humanity Education and Society (ICHES) Vol. 4 No. 1 (2025): The 4rd International Conference on Humanity Education and Society (ICHES)
Publisher : FORPIM PTKIS ZONA TAPAL KUDA

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Abstract

This research aims to examine forms of conflict and conflict resolution strategies implemented in formal Islamic education institutions. Through a qualitative approach and a case study type, data was obtained through observation, in-depth interviews and documentation studies. The research results showed that the conflicts that occurred were divided into three main categories: structural, interpersonal and inter-student conflicts. To prevent and resolve conflicts, madrasas implement preventive strategiessuch as policy outreach, communication training, job rotation, and active involvement of OSIM. Meanwhile, resolution strategies are carried out through mediation by the head of the madrasah, counseling by guidance and counseling teachers, as well as arestorative approach that emphasizes awareness and reconciliation. This approach is strengthened by the application of Islamic values such as islah, shura, and tabayyun. Evaluations show a reduction in conflict incidents, increased student satisfaction, andthe creation of a harmonious work atmosphere. This research concludes that conflict management that is integrated structurally, humanistically and spiritually is able to create a healthy, resilient and collaborative madrasah culture.
Co-Authors Goffar, Abdul