Mukhsinun, Mukhsinun
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Analisis Faktor-Faktor yang Mempengaruhi Pertumbuhan Ekonomi di Jawa Tengah: Pendekatan Metode LSDVC Arrafi, Muhamad Faiz; Mukhsinun, Mukhsinun; Al Faqih, Nur Iman Hakim
AKSES: Jurnal Ekonomi dan Bisnis Vol 19, No 1 (2024): AKSES: JURNAL EKONOMI DAN BISNIS
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/akses.v19i1.11891

Abstract

This study analyses the effect of human development index, inflation, unemployment and district/city minimum wage on gross regional domestic product (GDP) using the Least Squares Dummy Variable Corrected (LSDVC) approach. Using annual panel data from 35 districts and cities in Central Java province for the period 20016-2021. The empirical results show that the variables of human development index and district / city minimum wage have a positive effect on GRDP, indicating that a higher human development index and district / city minimum wage can increase economic growth. In addition, the inflation variable has no effect on GRDP and the unemployment variable has a negative effect, increasing unemployment can reduce the rate of economic growth. These results provide implications for policy makers to understand the factors that influence economic growth in improving regional development.Keyword: HDI, Inflation, Unemployment, district minimum wage, GRDP, LSDVC AbstrakPenelitian ini menganalisis pengaruh indeks pembangunan manusia, inflasi, pengangguran dan upah minimum kabupaten/kota terhadap produk domestik regional bruto (pdrb) dengan menggunakan pendekatan Least Squares Dummy Variable Corrected (LSDVC). Menggunakan data panel tahunan dari 35 kabupaten dan kota di provinsi jawa tengah selama periode 20016-2021. Hasil empiris menunjukan bahwa variabel indeks pembangunan manusia dan upah minimum kabupaten/kota berpengaruh positif terhadap PDRB, menunjukan bahwa indeks pembangunan manusia dan upah minimum kabupaten/kota yang lebih tinggi mampu meningkatkan pertumbuhan ekonomi. Selain itu, variabel inflasi tidak berpengaruh terhadap PDRB dan variabel pengangguran berpengaruh negatif, pengangguran yang meningkat mampu menurunkan laju pertumbuhan ekonomi. Hasil ini memberikan implikasi bagi pembuat kebijakan untuk memahami faktor-faktor yang mempengaruhi pertumbuhan ekonomi dalam meningkatkan pembangunan daerah. Kata kunci: IPM, Inflasi, Pengangguran, UMK, PDRB, LSDVC.
The Relationship Between Content Marketing, Live Streaming, Endorsement, and Purchasing Decisions on the Tiktokshop Platform and Its Views on Islam Lestari, Niken; Mukhsinun, Mukhsinun; Munib, Naeli Indah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.4252

Abstract

TikTok Shop is a favorite e-commerce platform. The final purchase decision is very important for consumers to determine the appropriateness of the product. Content marketing, live streaming, and endorsements are important variables that influence product purchase decisions at TikTok Shop. Therefore, this study aims to analyze the direct impact of content marketing, live streaming, and endorsements on purchasing considerations. This study uses a quantitative research approach with a causal association method. Primary data was collected by distributing questionnaires online to Tiktok application users who have experience using Tiktok Shop at least 17 years old in the Kebumen area, Central Java. Samples were randomly selected with a specified time limit from the target population. The data were processed using structural equation modeling (SEM) with multiple mediator analysis used for modeling. The research findings from a sample of 105 respondents show that the R Square value of endorsement is 0.623, indicating that 62.3% of the variation in endorsement can be explained by content marketing and live streaming. Similarly, the R Square value of purchase decision 0.631 indicates that 63.1% of the variation in purchase decision can be explained by content marketing, live streaming, and endorsement. Meanwhile, the R Square value of live streaming of 0.451 indicates that 45.1% of the variation in live streaming can be explained by content marketing. the majority of respondents, namely 60%, strongly agree, while 39% agree, that when shopping at TikTok Shop, it is important to do research first regarding product information. This is in line with the precautionary principle commanded in the Quran letter Al-Hujurat verse 6, which advises Muslims to verify information before trusting it. In addition, 32% of respondents agreed and 67% of respondents strongly agreed with the importance of not rushing or overspending when buying products.