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All Journal Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual International Journal of Educational Research
Martin Setyawan
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Arts Education Social Sciences

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Tinctori Promotional Video Design as a Promotional Media with the Implementation of Marketing 5.0 Samuel Brian Nanda; Martin Setyawan; Michael Bezaleel Wenas
International Journal of Educational Research Vol. 2 No. 1 (2025): International Journal of Educational Research
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijer.v2i1.205

Abstract

This study discusses the design of a promotional video for Tinctori by implementing marketing 5.0 to enhance the effectiveness of marketing sustainable products. Tinctori is a fashion company that utilizes natural dyes, supporting the concept of sustainable fashion and the Sustainable Development Goals (SDGs). However, its current promotional strategy has not been optimal in capturing the attention of its target audience, particularly the upper-middle-class consumers who are environmentally conscious. The findings indicate that applying cinematography in promotional videos can enhance visual appeal, audience engagement, and understanding of Tinctori’s sustainability values. The designed video showcases the natural dyeing process with artistic, transparent, and emotional visuals, strengthening brand identity and increasing consumer purchase interest. Evaluations from videography experts and the target audience confirm that the video effectively conveys the sustainability message and raises awareness of environmentally friendly fashion.
Perancangan E-Booklet Sebagai Media Informasi Sentra IKM Kreatif Semanggi Harmoni Surakarta Adrian Mahatma; Martin Setyawan
Misterius : Publikasi Ilmu Seni dan Desain Komunikasi Visual. Vol. 2 No. 1 (2025): Maret : Misterius : Publikasi Ilmu Seni dan Desain Komunikasi Visual
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/misterius.v2i1.563

Abstract

Sentra IKM Kreatif Semanggi Harmoni is a facility of the Surakarta City Cooperative and Industrial Service dedicated to supporting the growth and development of small and medium industries (IKM) in Surakarta City. This center already provides adequate facilities for the general public, but due to a lack of information dissemination, this center is not well known by the community, especially in Surakarta City. Through mixed methods research applying a linear strategy, this study combines quantitative and qualitative approaches to design an effective e-booklet as an information medium. Qualitative data was obtained through interviews with the Center's managers, IKM members, and design experts. The research results show that the designed e-booklet is able to present comprehensive information about the Sentra IKM Kreatif Semanggi Harmoni, starting from the Center's profile, facilities, to the profiles of IKM members and their superior products. The attractive e-booklet design also successfully attracted the interest of the target audience. Thus, this e-booklet is expected to be an effective information medium to increase the visibility of the Sentra IKM Kreatif Semanggi Harmoni in the eyes of the public, especially in Surakarta City.
Co-Authors Adrian Mahatma Michael Bezaleel Wenas Samuel Brian Nanda