Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Dulang: Jurnal Pengabdian Kepada Masyarakat
Marlinda, Nanda
Unknown Affiliation
Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
KEGIATAN PENANAMAN MANGROVE SEBAGAI SALAH SATU UPAYA PELESTARIAN EKOSISTEM PESISIR DI DESA KERSIK, KABUPATEN KUTAI KARTANEGARA Marlinda, Nanda; Natania Ibrahim, Sabina; Sanjaya, Arwin; Arie Hetami, Adietya
Jurnal Pengabdian Masyarakat Polmanbabel Vol. 4 No. 02 (2024): DULANG : Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33504/dulang.v4i02.368

Abstract

Kersik Village is located in Marangkayu District, Kutai Kartanegara Regency, East Kalimantan. Kersik village is called a tourist village because it has a famous tourist destination, namely Blue Kersik Beach. Biru Kersik Beach has the opportunity to utilize the mangrove ecosystem which has not been utilized productively by the surrounding community. Most of the people of Kersik Village do not understand the role provided by the mangrove ecosystem. Therefore, an empowerment effort is needed to increase community understanding by carrying out mangrove planting activities. The method used in this activity includes a survey stage, where this step aims to confirm the location of mangrove planting by identifying which areas need the most planting. As additional information, an interview process was also carried out at one of the organizations in Kersik Village, namely Sahabat Mangrove. The results to be achieved from this community service are (1) to instill an understanding in the younger generation as agents of future change regarding the role of mangroves so as to create a commitment to protecting and preserving the environment, especially the mangrove ecosystem as a potential owned by the region, namely the coastal tourist attraction of Biru Kersik Beach. , (2) the output target to be achieved from this service activity is the addition of mangrove vegetation as an effort to preserve the coastal ecosystem in Kersik Village, Kutai Kartanegara Regency. It is hoped that the community around the coastal tourism area of ??Biru Kersik Beach can be further programmed to carry out outreach regarding the ecological function of mangrove forests. Evaluation is carried out through regular monitoring of mangrove growth, such as (1) Measuring how many mangrove seedlings have successfully grown and survived after a certain period, (2) Observing the growth in height and diameter of mangrove stems over several months and (3) Checking the health condition of the mangrove, including leaves, stems, and roots to detect disease or other problems.
Pengaruh Celebrity Endorser, Content Marketing dan Brand Love Terhadap Purchase Decision Melalui Purchase Intention Sebagai Intervening Marlinda, Nanda; Arsyad, Annisa Wahyuni
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 6 No 3 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v6i3.6977

Abstract

This research aims to find out whether there is an influence of celebrity endorser, content marketing and brand love on purchase decisions through purchase intention as an intervention for consumers of Azarine Sunscreen Series products in Samarinda City. This research uses quantitative methods by collecting data by distributing questionnaires to respondents. The research was conducted on 150 respondents aged 17 - 41 years who live in Samarinda City and have purchased Azarine Sunscreen Series products. The sampling technique used in this research is non-probability sampling with a purposive sampling method. The data that has been collected is then processed using the SmartPLS 4.1.0.9 analysis tool with the Structural Equation Modeling (SEM)-PLS method which consists of testing the measurement model (outer model), testing the structural model (inner model) and testing hypotheses. The results of this research show that: (1) Celebrity endorser have a significant and negative effect on purchase intention, (2) Content marketing has a significant and positive effect on purchase intention, (3) Brand love has a significant and positive effect on purchase intention, (4) Celebrity endorser significant and negative influence on purchase decisions, (5) Content marketing has a significant and positive influence on purchase decisions, (6) Brand love has a significant and positive influence on purchase decisions, (7) Purchase intention has a significant and positive influence on purchase decisions, (8) Celebrity endorser have a significant and negative influence on purchase decisions through purchases intention, (9) Content marketing has a significant and positive effect on purchase decisions through purchase intention, (10) Brand love has a significant and positive effect on purchase decisions through purchase intention.
Co-Authors Arsyad, Annisa Wahyuni Arwin Sanjaya Hetami, Adietya Arie Natania Ibrahim, Sabina