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All Journal Innovative: Journal Of Social Science Research EBID:Ekonomi Bisnis Digital
Putri, Annysa Alifia
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Humanities Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Other

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ANALISIS POSITIONING COFFEE SHOP LOKAL DI WILAYAH JABODETABEK Putri, Annysa Alifia; Riorini, Sri Vandayuli
EBID: Ekonomi Bisnis Digital Vol 2, No 1 (2024): Juli
Publisher : STMIK Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/ebid.v2i1.276

Abstract

This research aims to examine the concept of coffee shop brand positioning in Indonesia, namely Kopi Janji Jiwa, Kopi Kenangan, Point Coffee, Kopi Lain Hati, and Kopi Kulo. The data collection method used was by distributing questionnaires online with samples taken using non-probability sampling techniques with purposive sampling to respondents who enjoy 5 coffee shop brands in Indonesia. Descriptive testing is used to analyze the influence of positioning on the coffee shop brand. The data used in this research is primary data obtained from distributing questionnaires to 41 respondents. This research uses cross sectional research, namely a research method carried out over a relatively short time and in a certain place. The data analysis method used in this research is to analyze the attributes owned using the attribute based approach. In this research, three outputs will be produced, namely canonical discriminant function, preference map, as well as market strategy and marketing mix.
Pengaruh Kesadaran Keputusan Pembelian Produk Kosmetik Halal Terhadap Masyarakat di Indonesia Mardani, Elita; Riorini , Sri Vandayuli; Putri, Annysa Alifia; Hasanah , Uswatun
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

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Abstract

Penelitian ini bertujuan menguji dan menganalisis variabel halal logo memiliki pengaruh positif terhadap behavioral intention dan attitude, halal brand image memiliki pengaruh positif terhadap behavioral intention dan attitude, variabel attitude berpengaruh positif terhadap behavioral intention, variabel halal brand awareness terhadap behavioral intention dan attitude. pada pengguna produk kosmetik halal. Sampel yang digunakan dalam penelitian ini berjumlah 121 responden. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Data dianalisis menggunakan metode Structural Equation Model (SEM). Hasil dari penelitian ini adalah: (1) Halal Logo tidak berpengaruh positif terhadap Attitude, (2) Halal brand image tidak berpengaruh positif terhadap attitude, (3) Halal awareness berpengaruh positif terhadap attitude, (4) Attitude tidak berpengaruh positif terhadap behavioral intention, (5) Halal logo tidak berpengaruh positif terhadap Behavioral intention, (6) Halal brand image berpengaruh positif terhadap behavioral intention, dan (7) Halal awareness tidak berpengaruh positif terhadap behavioral intention.
Co-Authors Hasanah , Uswatun Mardani, Elita Riorini , Sri Vandayuli Sri Vandayuli Riorini