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All Journal Mandub: Jurnal Politik, Sosial, Hukum dan Humaniora Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi
Muhammad Sufyan Rabbani
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Maraknya Usaha Franchise dalam Perspektif Field dan Habitus : (Studi Kasus Tren Perdagangan Es Teh Solo) Ciek Julyati Hisyam; Aryo Anargya Hakim Putra; Fairuz Dhiya Putri; Muhammad Sufyan Rabbani; Selvy Gita Cahyani
Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi Vol. 2 No. 2 (2024): Juni : Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/anggaran.v2i2.671

Abstract

The franchise business trend is growing rapidly, including in the iced tea trade. One of them that is currently viral is the Solo iced tea franchise business. This research examines the widespread trading of solo iced tea franchises from the field and habitus perspective of Pierre Boudieu. In this research, researchers used a qualitative and descriptive approach about the rise of the Solo Ice Tea Business. The author uses case study research with literature study and in-depth interviews. Habitus' perspective shows that people's consumption habits and preferences for local products contribute to the popularity and growth of this franchise. The development of the Es Teh Solo franchise is strongly influenced by the interaction between social structure (Field) and individual disposition (Habitus). The combination of economic, social and cultural capital is the key to success in a competitive market.
Pelabelan Sosial dan Respons Komunitas Tasawuf Underground di Ciputat Ciek Julyati Hisyam; Mayang Puti Seruni; Alma Miftaqiyah; Husnul Khotimah; Kartika Dewi; Muhammad Sufyan Rabbani; Santika Virdi; Sylmi Adila
Mandub : Jurnal Politik, Sosial, Hukum dan Humaniora Vol. 3 No. 2 (2025): Juni: Mandub: Jurnal Politik, Sosial, Hukum dan Humaniora
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/mandub.v3i2.2569

Abstract

This research aims to understand the dynamics of social labeling of the Tasawuf Underground community in Ciputat and how this community responds to the stigma attached by society. This community consists of punk kids who previously received negative stigma due to street lifestyle, psychotropic use, and family conflicts. This research uses a qualitative approach with a case study method and data collection techniques through in-depth interviews, participatory observation, and documentation. The results showed that the negative labeling of punk kids is not only based on deviant behavior, but is more influenced by appearances that do not conform to dominant norms. The Tasawuf Underground Community provides a safe space for the social reintegration process through a tasawuf-based spiritual approach, moral development, and job training. The theory of labeling is used to analyze how the identity of punk kids is renegotiated through community support, behavior change, and resistance to stigma. This research concludes that the social reintegration of punk kids depends not only on individual change, but also on changing the paradigm of society in seeing the potential of the future, not the past. The Tasawuf Underground community plays an important role as a reframing agent that allows the redefinition of the identity of punk kids from being labeled deviant to socially and spiritually accepted individuals.
Co-Authors Alma Miftaqiyah Aryo Anargya Hakim Putra Ciek Julyati Hisyam Fairuz Dhiya Putri HUSNUL KHOTIMAH Kartika Dewi Mayang Puti Seruni Santika Virdi Selvy Gita Cahyani Sylmi Adila