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All Journal Maslahah: Jurnal Manajemen dan Ekonomi Syariah Jurnal Akademik Pengabdian Masyarakat Moneter : Jurnal Ekonomi dan Keuangan Jurnal Manajemen dan Pendidikan Agama Islam
Lailatul Zannah
Unknown Affiliation
Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Analisis Strategi Pemasaran dalam Meningkatkan Penjualan Batik Tulis di Toko Asofa Lailatul Zannah; Maslahah Maslahah; Santika Dewi; Sri Yuedah; Dini Selasi
Moneter : Jurnal Ekonomi dan Keuangan Vol. 2 No. 3 (2024): Juli : Moneter : Jurnal Ekonomi dan Keuangan
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/moneter.v2i3.676

Abstract

The aim of this research is to analyze the marketing strategies used at the Asofa Batik Shop to increase batik sales. Researchers use a descriptive qualitative approach, which describes phenomena or situations in depth and detail using qualitative data such as text, images, audio and video. The results of this research are that, the marketing strategy he used after being allocated to branches or sorum (Asofa Written Batik Shop), apparently the Asofa batik shop owner had collaborated with DT Peduli Cirebon (digital marketing training), after which the Asofa batik owner finally developed business through digital marketing platforms such as Facebook, Shoppe, Lazada, Tokopedia, which can be purchased offline or online. One of the challenges in implementing a marketing strategy is facing intense competition from other batik producers at local and national levels. Mr. H. Bachroni is committed to prioritizing Indonesian cultural heritage, one of which is batik by providing friendly service and offering affordable batik product prices. So that buyers can make Asofa Cirebon batik an attractive place to shop.
Analisis Macam-Macam Zakat Dan Wakaf Dalam Manajemen Filantrofi Lailatul Zannah; Maslahah Maslahah; Mieke Maylinda; M. Rafi saputra; Mohammad Ridwan
Jurnal Manajemen dan Pendidikan Agama Islam Vol. 2 No. 5 (2024): September : Jurnal Manajemen dan Pendidikan Agama Islam
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jmpai.v2i5.507

Abstract

Zakat and waqf are forms of worship that have two dimensions, namely the vertical dimension, which is a manifestation of a servant's obedience to his rabb. This research is a qualitative research, in accordance with the object of study, this type of research is included in the category of library research.Islamic philanthropy in this case zakat and waqf are regulated by the state in the form of laws. The role of the state is still considered overlapping in some juridical cases in its application considering that the study in this research highlights more juridical aspects. Zakat and waqf are important instruments in Islamic philanthropy that have an important role in helping the poor, improving community welfare, encouraging wealth distribution, cleansing the Self and wealth, increasing piety to Allah SWT and achieving the goals of Islamic philanthropy. Effective and professional management of zakat and waqf will maximize its benefits to achieve these goals.
Sejarah Perkembangan Koperasi Syariah di Indonesia: Transformasi Koperasi dari Masa Ke Masa Wildani Mukholid; Maslahah Maslahah; Lailatul Zannah; Feby Juan Hendrawan; Dwiki Muhammad Fadhillah; Gama Pratam
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 3 No. 3 (2025): Maslahah : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v3i3.2411

Abstract

Compared to other Islamic financial institutions, Islamic cooperatives are one type of financial institution that is still less known in the community. This can be seen from the lack of familiarity of the term sharia cooperative to our society. This research is a qualitative research, in accordance with the object of study, this type of research is included in the category of library research, which is a systematic approach to collecting, analysing, and evaluating relevant information from various academic sources. By 2022, there were 3,912 active sharia savings and loan cooperatives (KSPPS) in Indonesia. This indicates a significant expansion in the number of Islamic cooperative institutions during this period when compared to the previous period, when there was a Covid-19.There needs to be an Islamic cooperative development strategy in Indonesia in order to optimise the role of Islamic cooperatives in improving the MSME sector in Indonesia.The element of need that is the main key in the development strategy of Islamic cooperatives in Indonesia to improve MSMEs is the need for strong support in the legal aspects of Islamic cooperatives (positive law and sharia law).
PEMBERDAYAAN UMKM MELALUI SOSIALISASI DAN PELATIHAN KERAJINAN TANGAN BOUQUET (HANDYCRAFT) KEPADA PEMUDA-PEMUDI DI LINK BERIGIL Dewi safitri; Nazlah Azzahra; Nisrina Alya Salsabila; Maesaroh Maesaroh; Ayu Safitri; M. Farhan Hidayatullah; Khoirunnisa Khoirunnisa; Lailatul Zannah; Rian Firmansyah
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 5 (2025): September
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i5.6434

Abstract

Micro, Small, and Medium Enterprises (MSME) empowerment activities play a strategic role in enhancing the economic independence of communities, particularly among the youth at the local level. This study aims to describe the process and outcomes of MSME empowerment through the dissemination and training of handmade bouquet craftsmanship to young people in the Berigil neighborhood, Suralaya Village. The research method employed was participatory observation and documentation, as the researcher was directly involved in the training activities. The results of the activities demonstrated an increase in the knowledge and skills of young people in producing creative products, the formation of small business groups, and the growth of entrepreneurial spirit and awareness of the importance of product innovation for market competitiveness. Thus, the socialization and training program for handmade bouquets has proven effective as a sustainable MSME empowerment strategy at the village level.
Co-Authors AA Sudharmawan, AA Ayu Safitri Dewi Safitri Dini Selasi Dwiki Muhammad Fadhillah Feby Juan Hendrawan Gama Pratam Khoirunnisa Khoirunnisa M. Farhan Hidayatullah M. Rafi saputra Maesaroh Maesaroh Maslahah Maslahah Mieke Maylinda Nazlah Azzahra Nisrina Alya Salsabila Rian Firmansyah Santika Dewi Sri Yuedah Wildani Mukholid