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All Journal Jurnal Manajemen Bisnis Kewirausahaan Jurnal Ilmiah Teknik Informatika dan Komunikasi Jurnal Akademik Pengabdian Masyarakat
Rian Firmansyah
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Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Social Sciences

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PEMBERDAYAAN UMKM MELALUI SOSIALISASI DAN PELATIHAN KERAJINAN TANGAN BOUQUET (HANDYCRAFT) KEPADA PEMUDA-PEMUDI DI LINK BERIGIL Dewi safitri; Nazlah Azzahra; Nisrina Alya Salsabila; Maesaroh Maesaroh; Ayu Safitri; M. Farhan Hidayatullah; Khoirunnisa Khoirunnisa; Lailatul Zannah; Rian Firmansyah
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 5 (2025): September
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i5.6434

Abstract

Micro, Small, and Medium Enterprises (MSME) empowerment activities play a strategic role in enhancing the economic independence of communities, particularly among the youth at the local level. This study aims to describe the process and outcomes of MSME empowerment through the dissemination and training of handmade bouquet craftsmanship to young people in the Berigil neighborhood, Suralaya Village. The research method employed was participatory observation and documentation, as the researcher was directly involved in the training activities. The results of the activities demonstrated an increase in the knowledge and skills of young people in producing creative products, the formation of small business groups, and the growth of entrepreneurial spirit and awareness of the importance of product innovation for market competitiveness. Thus, the socialization and training program for handmade bouquets has proven effective as a sustainable MSME empowerment strategy at the village level.
Analisis Bauran Pemasaran dalam Meningkatkan Penjualan Produk Topi pada CV Stabil Distro Rian Firmansyah; Angga Nadiyanto Prastian
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 3 (2025): Desember : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i3.2912

Abstract

This study aims to analyze the implementation of the marketing mix strategy (7P marketing mix) implemented by CV Stabil Distro in an effort to increase sales of hat products. The approach used is descriptive qualitative with data collection techniques through interviews, observation, and documentation. The research subjects consisted of the business owner, marketing staff, and several consumers who have made purchases. The focus of this study lies in how each element in the 7P marketing mix, namely product, price, place, promotion, people, process, and physical evidence, is implemented by the company, and how it influences consumer purchasing decisions. The results show that the elements of product, promotion, and process are the most dominant factors in attracting consumer buying interest. CV Stabil Distro utilizes social media such as Instagram and WhatsApp, as well as marketplaces like Shopee to reach a wider market. In addition to digital promotions, offline promotions are also carried out to increase brand visibility. However, the company faces several obstacles such as intense price competition, rapidly changing fashion trends, and obstacles in the distribution process. As a solution, this study recommends product diversification strategies, improving delivery service quality, and collaborating with influencers to enhance competitiveness. These findings are expected to not only contribute theoretically to the literature on marketing strategies in the local fashion sector but also serve as a practical reference for MSMEs in formulating marketing strategies that adapt to market dynamics.
Strategi Komunikasi Ferry Irwandi dalam Membangun Personal Branding di YouTube Muhammad Adnan Faidh; Arfian Surya Suciramdhan; Muhamad Fauzan Kurniawan; Aldo Savero Zahran; Rian Firmansyah
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 1 (2025): Maret-Juni : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i1.1298

Abstract

This study aims to analyze Ferry Irwandi’s communication strategies in building personal branding on the YouTube platform. Ferry Irwandi was selected as a case study due to his success in constructing an authentic self-image through consistent spiritual and reflective narratives, as well as his strong engagement with a young adult audience. This research employs a qualitative approach using a case study method, involving video content observation, social media documentation, and in-depth interviews with both the subject and his audience. The findings reveal that Ferry Irwandi’s communication strategy is built upon four main pillars: narrative storytelling, message consistency, visual branding, and active audience engagement. These results highlight the significance of authentic narratives, consistent digital identity, and emotional interaction in developing a sustainable personal brand on social media.
Co-Authors Aldo Savero Zahran Angga Nadiyanto Prastian Arfian Surya Suciramdhan Ayu Safitri Dewi Safitri Khoirunnisa Khoirunnisa Lailatul Zannah M. Farhan Hidayatullah Maesaroh Maesaroh Muhamad Fauzan Kurniawan Muhammad Adnan Faidh Nazlah Azzahra Nisrina Alya Salsabila