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The Efforts to Increase Community Financial Literacy in Palm Oil Farmer Groups Rafidah, Rafidah; Arfan, Arfan; Usdeldi, Usdeldi; Rosmanidar, Elyanti; Rahma, Sri; Ramadhan, Argianov; Iqbal, Muhammad; Hardi, Eja Armaz
IJCS: International Journal of Community Service Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v3i1.1036

Abstract

Increasing financial literacy is an important aspect in supporting the economic welfare of society, especially among farmer groups. This research aims to evaluate the socialization efforts implemented to increase financial literacy in oil palm farmer groups. The methodology used involves a qualitative approach with in-depth interviews and observations of farmer group members in several locations. The research results show that although there has been an increase in financial knowledge among members, there are still significant challenges regarding the application of this knowledge in daily practice. Factors such as lack of facilities and technological support, as well as limited access to information, are the main obstacles. This research suggests the need for the development of more structured training programs and ongoing support to facilitate the effective implementation of financial knowledge in the field. By increasing financial literacy, it is hoped that oil palm farmer groups can manage their resources better and improve their overall economic welfar
Influence of Halal Awareness, Islamic Branding, Celebrity Endorsers and Israel Product Boicots on E-Commerce Product Purchase Decisions (Study of Lecturers and Staff of Sulthan Thaha Saifuddin Jambi State Islamic University) Assiddiqi, M. Irfan; AA Miftah; Safitri, Yuliana; Rahma, Sri; Ramadhan, Argianov; Kharisma, Anya Suci; Sanjaya, Aldi
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1120

Abstract

This research aims to determine the influence of Halal Awareness, Islamic Branding, Celebrity Endorser, and Boycott of Israeli Products on product purchasing decisions in e-commerce by UIN STS Jambi Lecturers and Staff. The population used in this research was UIN STS Jambi Lecturers and Staff, totaling 901 people. The sampling technique in this research was Probability Sampling technique using the Krejcie and Morgan counting technique with a total sample or respondents of 160 people. The method used in this research is a quantitative method with primary data, namely distributing questionnaires and observations. In calculating and analyzing data, researchers utilized the SemPLS 4.0 program . The results of this research show that Halal Awareness has a positive and significant effect on purchasing decisions because of the high halal awareness of respondents. Islamic Branding has a positive and significant effect on purchasing decisions because it can influence the image and credibility of the product. Celebrity Endroser has a positive and significant effect on purchasing decisions because it can increase the attractiveness of the product. Boycotting Israeli products has a negative and insignificant effect on product purchasing decisions because with a boycott of Israeli products consumers will be more careful. The hope is that producers can improve the Islamic and halal aspects of their products, as well as make maximum use of the presence of celebrity endorsers and always maintain a good image of the product.
Influence of Halal Awareness, Islamic Branding, Celebrity Endorsers and Israel Product Boicots on E-Commerce Product Purchase Decisions (Study of Lecturers and Staff of Sulthan Thaha Saifuddin Jambi State Islamic University) Assiddiqi, M. Irfan; AA Miftah; Safitri, Yuliana; Rahma, Sri; Ramadhan, Argianov; Kharisma, Anya Suci; Sanjaya, Aldi
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1120

Abstract

This research aims to determine the influence of Halal Awareness, Islamic Branding, Celebrity Endorser, and Boycott of Israeli Products on product purchasing decisions in e-commerce by UIN STS Jambi Lecturers and Staff. The population used in this research was UIN STS Jambi Lecturers and Staff, totaling 901 people. The sampling technique in this research was Probability Sampling technique using the Krejcie and Morgan counting technique with a total sample or respondents of 160 people. The method used in this research is a quantitative method with primary data, namely distributing questionnaires and observations. In calculating and analyzing data, researchers utilized the SemPLS 4.0 program . The results of this research show that Halal Awareness has a positive and significant effect on purchasing decisions because of the high halal awareness of respondents. Islamic Branding has a positive and significant effect on purchasing decisions because it can influence the image and credibility of the product. Celebrity Endroser has a positive and significant effect on purchasing decisions because it can increase the attractiveness of the product. Boycotting Israeli products has a negative and insignificant effect on product purchasing decisions because with a boycott of Israeli products consumers will be more careful. The hope is that producers can improve the Islamic and halal aspects of their products, as well as make maximum use of the presence of celebrity endorsers and always maintain a good image of the product.