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All Journal El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Indonesian Primary School Journal of Ekonomics, Finance, and Management Studies
Akmalia, Putri
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Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Strategi Pemasaran Digital Produk Scarlett Whitening dalam Meningkatkan Penjualan Armiani, Fandrisly; Akmalia, Putri; Mahardika, Rama; Permana, Erwin
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 3 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i3.762

Abstract

Scarlett Whitening is a phenomenon. This product, which was just released in 2018, led the care product market in August 2021 on Shopee and Tokopedia, with the largest market share of 18.9%. The use of digital technology is the main factor driving the popularity of Scarlett Whitening products. Even though in general the business world today cannot be separated from digitalization, the success of Scarlet Whitening has been spectacular. The research was conducted with a qualitative descriptive approach. The data comes from observations of Scarlett Whitening's live streaming, as well as secondary data support obtained through searches on various popular official sites. The results showed that the strategy used by Scarlett Whitening in marketing and increasing sales was by utilizing social media. The strategy undertaken includes increasing the number of influencers in promoting their products within a certain time according to the agreement with Brand Ambassadors, such as Artists, Celebgrams, and models. Keywords: digital marketing, sales, beauty products, scarlett whitening.
Reading Literacy: How is it Implemented at the Elementary School Level? Akmalia, Putri; Alaziz, Farchan; Zuraida
Journal of Indonesian Primary School Vol. 1 No. 1 (2024): MARCH 2024
Publisher : MANDAILING GLOBAL EDUKASIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62945/jips.v1i1.9

Abstract

This research aims to analyze students' reading literacy at elementary school level. This research uses a quantitative approach with a survey research type. The subjects of this research were all high class students of Madrasah Ibtidaiyah Negeri 10 Aceh Besar with a sample of 15 students. The sampling technique used in this research is Cluster Random Sampling. The data in this study was collected using a questionnaire. The data obtained is quantitative data which is then analyzed using Descriptive Statistics techniques. The results of this research show the high reading literacy of students in the high class of Madrasah Ibtidaiyah Negeri 10 Aceh Besar. There were 10 students who achieved the highest reading literacy with a presentation of 0.66%. A total of 2 students achieved good reading literacy with a presentation of 0.13%. 1 student achieved poor reading literacy with a presentation of 0.66%. And what was very bad was that 2 students achieved reading literacy with a presentation of 0.13%. It can be concluded that this research shows the high reading literacy of students in the high class with a very good categorization using a 1234 Likert scale. With a total of 15 students, of which 10 are have excellent reading literacy.
Strategi Pemasaran Digital Produk Scarlett Whitening dalam Meningkatkan Penjualan Armiani, Fandrisly; Akmalia, Putri; Mahardika, Rama; Permana, Erwin
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 3 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i3.762

Abstract

Scarlett Whitening is a phenomenon. This product, which was just released in 2018, led the care product market in August 2021 on Shopee and Tokopedia, with the largest market share of 18.9%. The use of digital technology is the main factor driving the popularity of Scarlett Whitening products. Even though in general the business world today cannot be separated from digitalization, the success of Scarlet Whitening has been spectacular. The research was conducted with a qualitative descriptive approach. The data comes from observations of Scarlett Whitening's live streaming, as well as secondary data support obtained through searches on various popular official sites. The results showed that the strategy used by Scarlett Whitening in marketing and increasing sales was by utilizing social media. The strategy undertaken includes increasing the number of influencers in promoting their products within a certain time according to the agreement with Brand Ambassadors, such as Artists, Celebgrams, and models. Keywords: digital marketing, sales, beauty products, scarlett whitening.
Co-Authors Alaziz, Farchan Armiani, Fandrisly Permana, Erwin Rama Mahardika Zuraida